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  • Franchise
    Running a Successful Franchise5 running
    45 shares
    The final tutorial in our franchising series looks at how to run a successful franchise. You'll learn how to start off on the right foot, how to combine the franchisor’s business plan with your own, and how to advertise and build the crucial relationships that will set you up for success.Read More…
  • Email Marketing
    How to Create an Effective Autoresponder SequenceAutoresponder
    75 shares
    An autoresponder sequence is ideal for improving your email open and click through rates. In this tutorial, we show you what an autoresponder sequence is, the benefits of using one in your email marketing, and how you can set one up.Read More…
  • News
    Tuts+ is Hiring a Copy EditorUnknown
    346 shares
    We're excited to announce that Tuts+ is currently looking for a copy editor to join our team. If you've got a love for language and written word, excellent communication skills, and a passion for teaching, this might be the job for you!Read More…
  • Franchise
    How to Decode a Franchise Disclosure Document and Franchise Agreement4 decode
    48 shares
    The key documents you get when buying a franchise contain a wealth of useful information, but can be hard to decipher. In the forth tutorial in our series on buying and running a successful franchise, we look at how to read and evaluate the Franchise Disclosure Document and franchise agreement, so that you can understand exactly what you're getting into.Read More…
  • Email Marketing
    How to Maximize Your Clickthrough Rate in Emails7 clickthrough
    111 shares
    On the average, for every 100 subscribers on your email list, only one subscriber will click a link in each email you send out. In this tutorial, we'll show you how you can ensure your list performs better than average so that your emails get more clicks. Read More…
  • Franchise
    How to Evaluate a Franchise Opportunity3 evaluate
    65 shares
    In the third part of our series on buying and running a successful franchise, we cover all the steps you need to take to research a franchise thoroughly. You'll learn how to assess the business plan, what questions you need to ask, what extra research to do, and some common mistakes to avoid.Read More…
  • Email Marketing
    Strategies to Boost Your Email Open Rates6 boostopenrates
    94 shares
    You've got an email list because you want people to read your emails. So what can you do to give your emails the best chance of being read? In this article, we show you strategies you can use to maximize your email open rate.Read More…
  • Franchise
    How to Find Good Franchise Opportunities2 howtofind
    49 shares
    Part two of our franchising series teaches you about the process of finding franchises to invest in. We give you useful resources and advice to help you locate the best opportunities. By the end, you'll have a bulging shortlist of franchises to investigate.Read More…
  • Email Marketing
    How to Write Great Subject Lines for Your Marketing Emails5 greatsubject
    131 shares
    You've created an email list because you want to communicate with your customers. For that to happen, your subscribers must open your emails. Effective subject lines get your emails opened. So how can you write effective subject lines?Read More…
  • Career Development
    How to Find a Career That Fits Your Working StylePreview career style personality
    105 shares
    Being fulfilled and successful in your career isn't just about qualifications and skills. Find out how understanding your personality preferences can help you find the career for you.Read More…
  • Franchise
    What You Need to Know About Franchises1 whatyouneedtoknow
    57 shares
    In part one of our series on buying and running a successful franchise, we cover all the basics of franchising. What is it, how does it work, and what are the pros and cons of running a franchise?Read More…
  • Email Marketing
    Which Email Type Is Best for Your Business?4 whichemail
    103 shares
    In this article, we explain the four main types of email you can use in your email marketing. Which email type will be best for your business?Read More…
Latest Series
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  • Series preview

    A franchise can be a great way for entrepreneurs to run a business and benefit from the marketing and brand recognition of their chosen franchise. But it's also possible to lose a lot of money. This series will provide a clear, step by step guide to understanding franchise businesses, finding a good one, evaluating it, and running it successfully.

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  • Seriespreview email marketing

    You've heard email marketing is a good thing, but you're not sure it's right for you. You still need to be convinced it's a good channel. But even if you're convinced, you don't know how to grow your list or develop an effective email marketing strategy. And you've no idea what to write about. This series will show you why email marketing is an essential tool for almost every business. It will also help you develop an email marketing strategy, showing you how to get attention with your emails, while giving you ideas for what to write about.

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  • Traffic light project decision series preview

    You've got a project all lined up to go, but is now the right time to move forward? Will the project really meet its goals? What kinds of risks are you running if you do—or don't—take action? Here are four strategic tools to help you analyze the possibilities (and potential outcomes) in order to make a smart management decision.

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  • Preview series naming your business

    Getting your brand right makes a big difference to your business's prospects. But choosing the right name is difficult to do, and knowing how to protect that name and how to change it later is also be problematic. In this rapid-fire series, you'll learn that factors that go into a successful business name, how to choose it, how to protect your brand with a trademark, and how to change it if necessary. 

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