• Shopify
    The Shopify Store Owner’s Holiday Survival GuideShopify prev
    In this guide we’re going to discuss all the strategies, tips, and apps that will help you and your Shopify store make the most of the coming holiday season. Read More…
  • eCommerce
    10 Tips For Running a Successful WooCommerce SiteWoocommerce
    Running an online store isn't easy, but it doesn't have to be an uphill climb. Here are 10 essential tips to help get you on the road to success with your ecommerce venture.Read More…
  • Cost-Benefit Analysis
    Shopify or Not? A Cost-Benefit Analysis of ShopifyShopify cost benefit analysis
    When starting an e-commerce venture, one of the first and foremost considerations is where to host your online shop. I know this because I just helped my family business through this major decision. My uncle has been in the promotional product manufacturing business for most of his life. His father started the business over 50 years ago and he inherited its legacy.Read More…
  • Sales
    The Ultimate eCommerce Guide to Boosting Your Black Friday SalesPreview black friday ecommerce
    The festive season is big business for all retailers, and Black Friday kicks it all off with a bang. This is especially true for online eCommerce traders who have learned to make the most of the Black Friday frenzy. In 2012 online spending on Black Friday rose 26% compared to 2011, hitting over $1 billion. With the rapid rise of mobile commerce, this is a trend that's set only to continue in 2013.Read More…
  • App Training
    How to Set Up Your First Magento Store 7 magneto
    Magento is one of the world's most popular eCommerce platforms. Developers love it because it's open source, meaning they can customize it to their heart's content. Big businesses love it because it's powerful, and they've got the deep pockets to pay the $50,000+ annual fees for the Premium Enterprise subscription. As such, Magento is perfect for global brands, who've got the budget for Magento Enterprise and to hire a team of developers to put together a bespoke eCommerce store that precisely fits their needs.Read More…
  • eCommerce
    The Power of Split Testing in eCommerce8 split test
    If you own or manage an eCommerce store, one question matters above all others. You'll do whatever it takes to find out the answer. How can I sell more stuff? There are a ton of different strategies you can use. One is to get more traffic to your store through SEO, paid ads, and social media marketing. Another is to reach out to your customers through email. These are both important. But once you've got traffic, is that it? Definitely not. When people have walked through the doors of your virtual store, are they enticed to buy? Or do they run away before they've even had a chance to check out a single product? The design of your website matters. In the real world, it's called visual merchandising, and bricks-and-mortar stores spend hundreds of thousands of dollars making sure they've got it just so. Likewise, your website copy matters. This is your virtual sales patter, and it's what convinces your customers to click the buy button. How can you optimize your store so more of your website visitors become customers? You can flounder in the dark, guessing at different designs, structures and copy, hoping you've got it right this time. Or you can split test. Are you naturally curious? Do you want to know why things are the way they are? If you answered yes to either of these questions, then you'll love split testing. With split testing, you'll quickly learn why popular websites are designed, structured and written as they are. You'll also learn how to make your website the best it can be. Let's get going.Read More…
  • Writing
    How to Write eCommerce Product Descriptions that Sell6 write
    Sales people spend months or years perfecting their sales patter. They know that words matter, because words build rapport, and rapport sells. Yet sales people have the advantage of being able to use their body language and tone of voice to build rapport. Online, all you have is the words you write. That's why as an online trader, writing is a skill you need to work on. It's an art that takes practice. There are principles you can work with to put you ahead of the competition. After following this tutorial, you'll know how to be the best you can be when writing your product descriptions.Read More…
  • eCommerce
    How to Set Up Your eCommerce Store with Bigcommerce5 bigcommerce
    Bigcommerce is one of the most popular eCommerce platforms around. It's not quite as ABC easy as Shopify, but it's still simple to use, and what you lose in ease-of-use, you gain in customizability. In this tutorial, we'll show you just how easy it is to get started on Bigcommerce. If you've already got products to sell, then you could be trading within a couple of hours. Are you ready to join the ranks of online merchants? Then let's get started!Read More…
  • Freelance
    3 eCommerce Fulfillment Options: Which One is Right for Your Business?4 fullfillment
    In a world where you can set up an online store in just a few clicks, anyone can become an eCommerce trader. But even though setting up shop is easy, you've still got to source products that you can sell, find a way to take credit card payments, market your store to bring in customers, and ship orders out to customers in an efficient manner. This article gives an overview of the range of options for fulfilling orders. Fulfillment is the process of getting products from a warehouse (either yours, or somebody else's) into the hands of your customers. In other words, fulfillment involves packing, shipping and delivering products to customers. This article isn't only relevant for traders already selling products. It can be helpful to know about the range of fulfillment options available to you before you launch your store. That's because knowing how you'll ship products can influence what you decide to stock in your store. You might be surprised at the options available.Read More…
  • eCommerce
    How to Choose an eCommerce Payment Gateway3 gateway
    To be in business, you must sell things. To sell things, money must change hands. For money to change hands, you need a way of accepting payments. That's what a payment gateway is for. A payment gateway allows you to: Take payments quickly and easily. Keep your customer's money and details secure. Gain the trust of your customers, so they're willing to hand over their money. A payment gateway helps you make money, but yes it does cost money. It's important to choose a professional payment gateway provider for your online business. In this post, we'll look at a number of popular options and compare their pros and cons. First, let's review the features to look for in a quality payment gateway.Read More…
  • eCommerce
    How to Set Up Your First Shopify Store2 shopify
    These days, setting up shop online only takes a few minutes, several clicks of the mouse, and a small monthly investment -- less than the price of most broadband packages. Things haven't always been this easy. Back in 2004, three friends who shared a passion for snowboarding decided to open an online store selling snowboarding equipment. They searched everywhere for a simple way to set up shop, but nothing they found matched what they needed. Eventually, they gave up looking, and one of them spent a couple of months coding a custom store from scratch. Two years on, in 2006, they decided to share their code to help other people who wanted to sell online. With that, Shopify was born. One of the most popular eCommerce platforms, Shopify plays host to some 50,000 online retailers. Brands using the Shopify platform include Pixar, Evernote, Amnesty International, Wikipedia and General Electric. Whether you're selling jewelry you make as a hobby, setting up a drop-shipping operation, or creating an online counter-part to your bricks-and-mortar store, Shopify can work for you. It provides everything you need to open an online store, and you can have it all set up in under an hour. In this tutorial, we guide you step-by-step through setting up an online eCommerce store on the Shopify platform.Read More…
  • eCommerce
    Ecommerce Platform Choices for Beginners1 choices
    Ecommerce is big business. Scratch that, calculated to be worth £121bn (around $186bn) back in 2010 and growing to £221bn (around $340bn) by 2016, it’s safe to say that ecommerce is massive! Ever since my very first online purchase, from the UK to in the USA back in December 1995, I always knew that ecommerce was going to be big business, even if I didn’t fully realise it at the time. Despite having some exposure to ecommerce, in the late nineties, through my employer, it wasn’t until five years later that I set up my first ecommerce business. It wasn’t particularly easy back then but, in comparison, it is relatively simple for you to do today. Do you have an ecommerce idea you're toying with? If so, now is a great time for you to start your ecommerce based business.Read More…