• Branding
    How to Create Your Own Brand GuidelinesPreview image
    Here we take a look at some of the very best examples of brand guidelines documents, also known as ‘style guides’. A great brand guidelines document not only sets down the rules for using your ‘brand assets’, including logos, colors and fonts, but also injects life into your brand, and makes visual branding a joy, not a chore!Read More…
  • Freelance
    Freelance Rates: Guide to Hourly Versus Project PricingFreelance pricing
    How should you charge clients as a freelancer? By the hour? By the project? By off-the-shelf packages? What if the work you do is completely custom and there are no "packages"? What's the best way to present your fees to attract the most clients? This tutorial will answer all your pricing questions and show you the best pricing schemes for each type of freelancer and situation. Read More…
  • Freelance
    Freelancers, Are You Prepared for the Worst?Planning
    In this tutorial we’ll look at all the things a freelancer should have in place in order to be prepared for the worst, from life insurance to a plan for your digital assets. There’ll be ten items in all, and in each case I’ll give a brief explanation of what you need and how you can set it up. Read More…
  • Career Development
    Business Skills for Freelance DevelopersFreelance dev business
    Being a freelancer developer isn't just about writing code. In this article we look at six key business skills that all freelancers need. Some of these you may have used in a previous job, if you were an employee, while others you may have to learn from scratch.Read More…
  • Branding
    How to Grow Your Freelance Brand Without Losing Your SanityPreview brand aim
    Successful brand management is crucial for any freelancer who wants to escape the feast-or-famish work cycle and see higher profits from happier clients. So what’s a freelancer without an expert team of brand managers to do? In this tutorial I'll give you a simple four-step process to follow.Read More…
  • Freelance
    A Freelancer's Guide to Planning for RetirementRetirement
    No matter how successful your freelancing business is now, you may be headed for eventual financial disaster. Did I get your attention? I sincerely hope so. Many freelancers aren't saving for retirement. A lack of retirement planning could lead to eventual financial failure. In this tutorial, I share some strategies freelancers can use to start planning for retirement now, so you're in a good position in the future. Read More…
  • Freelance
    A Freelancer’s Guide to Getting Paid on TimePaid on time
    As freelancers, of course, we love our work, but we also love to get paid for it. So in this tutorial I’ll give you some strategies you can use to get paid more quickly. I’ll look at selecting the right clients to begin with, establishing clear payment rules, invoicing effectively, and resolving problems.Read More…
  • Freelance
    How to Take Your Freelancing Career to the Next Level—and Get Paid MoreLevel up
    One of the tricky things about navigating a freelancer’s career is that the next level of your career isn’t as obvious or as pre-planned. While this gives you a lot of freedom, there are also too many options to way and a lot of decisions to make. How do you go about climbing the career ladder—getting promoted, having a raise, taking on more important roles—when you are the one who has to decide for yourself if you’re ready? Read More…
  • Freelance
    A Freelancer’s Guide to Basic BookkeepingBookkeeping spreadsheet
    In this tutorial I'll give a basic introduction to the key records you need to keep as a freelancer, and how you can organize things. We’ll start by looking at what bookkeeping is and why it’s important. Then we’ll cover what records you need to keep, how to organize them, and how long you need to keep them.Read More…
  • Freelance
    5 Things to Consider Before Becoming a Freelance Web ProfessionalFive
    Going freelance is great for many, but isn't for everyone. By knowing what the potential drawbacks are as well as the difference between employment and freelancing, you'll be better able to decide if it's the right career path for you.Read More…
  • Freelance
    How to Stop Scope Creep From Eating Up Your ProfitsScope creep lost time
    Scope creep can limit your income, eat up your time, create conflict with your clients and cause great frustration for you, the creative. In this tutorial, I'll show you some practical ways to avoid scope creep as much as possible, and, when it occurs, how to handle it quickly and effectively.Read More…
  • Freelance
    How to Find Out Exactly What Your Target Clients Want—Then Sell It to ThemTarget
    Get inside your target market's head through simple research—no number crunching or cumbersome surveys. This research will make it easier for a freelancer like you to position yourself and stand out from competitors that don't do the same kind of legwork. You’ll end up spending less time and effort on your proposals, and you’ll know exactly what type of copy to put on your website.Read More…