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Marketing

  • Marketing
    How to Write a Click-Grabbing Adwords AdClickgrab
    97 shares
    Copy matters, especially when you've only got a few words to work with. In this tutorial, we show you how to write ad copy for your Adwords campaign that will get clicks and lead to conversions.Read More…
  • Google AdWords
    How to Choose Keywords for Your Adwords CampaignKeywords
    115 shares
    Keywords matter. They form the basis of any Adwords campaign. Choose the right keywords, and your campaign will bring in new customers. Pick the wrong keywords, and you'll either be completely ignored or—worse—your campaign will be an expensive flop. How should you go about selecting keywords?Read More…
  • Bootstrapping
    A Brief Introduction to Bootstrapping Your MarketingBootstrapping marketing
    112 shares
    Bootstrapping is all about taking a small amount of resources, and making them stretch as far as possible. In this article, we'll show you how to adopt the bootstrapping mindset, and techniques you can use to bootstrap your marketing.Read More…
  • Marketing
    How to Systematize Your Online MarketingSystematize marketing gears
    139 shares
    When it comes to online marketing, there's so much to do. Posting to Twitter and Facebook every day. Creating brilliant content for your blog. Networking with influencers. Creating a system for your online marketing will help you get clear on what you want from your marketing, and how you can reach your marketing goals. In this tutorial we guide you step by step through systematizing your online marketing.Read More…
  • Pricing
    The Psychology of PricingPsychology of pricing
    412 shares
    Do you want to know how to price your products more effectively? Learn about some surprising research results into the psychology of pricing, and how you can use them to boost your business's bottom line. We'll cover value reframing, price anchoring, the impact of choice, and more.Read More…
  • Email Marketing
    What Makes Readers Click Buy? The Secrets to Great Sales Emails11 clickbuy
    102 shares
    You've set up your email list because ultimately you want to make sales, right? In this tutorial we guide you through how to make your subscribers ready to buy from you, and how to write effective sales emails.Read More…
  • Email Marketing
    "What Should I Write About?" How to Generate Ideas for Your Email MarketingWhatshouldiwrite
    143 shares
    Email marketing is most effective when you send out messages frequently. In this tutorial, we'll show you how to keep coming up with fresh ideas for your emails whenever you need to.Read More…
  • Email Marketing
    How to Find Out What Your Email Subscribers Really WantWhatsubscriberswant
    93 shares
    Give your email subscribers what they want, and they'll keep opening your emails again and again. But how can you find out what your subscribers want? We'll show you what it takes in this tutorial.Read More…
  • Franchise
    Running a Successful Franchise5 running
    55 shares
    The final tutorial in our franchising series looks at how to run a successful franchise. You'll learn how to start off on the right foot, how to combine the franchisor’s business plan with your own, and how to advertise and build the crucial relationships that will set you up for success.Read More…
  • Email Marketing
    How to Create an Effective Autoresponder SequenceAutoresponder
    93 shares
    An autoresponder sequence is ideal for improving your email open and click through rates. In this tutorial, we show you what an autoresponder sequence is, the benefits of using one in your email marketing, and how you can set one up.Read More…
  • Email Marketing
    How to Maximize Your Clickthrough Rate in Emails7 clickthrough
    121 shares
    On the average, for every 100 subscribers on your email list, only one subscriber will click a link in each email you send out. In this tutorial, we'll show you how you can ensure your list performs better than average so that your emails get more clicks. Read More…
  • Email Marketing
    Strategies to Boost Your Email Open Rates6 boostopenrates
    104 shares
    You've got an email list because you want people to read your emails. So what can you do to give your emails the best chance of being read? In this article, we show you strategies you can use to maximize your email open rate.Read More…
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