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Marketing

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  • Franchise
    Running a Successful Franchise5 running
    45 shares
    The final tutorial in our franchising series looks at how to run a successful franchise. You'll learn how to start off on the right foot, how to combine the franchisor’s business plan with your own, and how to advertise and build the crucial relationships that will set you up for success.Read More…
  • Email Marketing
    How to Create an Effective Autoresponder SequenceAutoresponder
    76 shares
    An autoresponder sequence is ideal for improving your email open and click through rates. In this tutorial, we show you what an autoresponder sequence is, the benefits of using one in your email marketing, and how you can set one up.Read More…
  • Email Marketing
    How to Maximize Your Clickthrough Rate in Emails7 clickthrough
    112 shares
    On the average, for every 100 subscribers on your email list, only one subscriber will click a link in each email you send out. In this tutorial, we'll show you how you can ensure your list performs better than average so that your emails get more clicks. Read More…
  • Email Marketing
    Strategies to Boost Your Email Open Rates6 boostopenrates
    94 shares
    You've got an email list because you want people to read your emails. So what can you do to give your emails the best chance of being read? In this article, we show you strategies you can use to maximize your email open rate.Read More…
  • Email Marketing
    How to Write Great Subject Lines for Your Marketing Emails5 greatsubject
    135 shares
    You've created an email list because you want to communicate with your customers. For that to happen, your subscribers must open your emails. Effective subject lines get your emails opened. So how can you write effective subject lines?Read More…
  • Email Marketing
    Which Email Type Is Best for Your Business?4 whichemail
    105 shares
    In this article, we explain the four main types of email you can use in your email marketing. Which email type will be best for your business?Read More…
  • Startups
    Launch Day: Generating Initial Buzz for Your Startup5 preview startup launch day buzz
    101 shares
    Our series on launching a startup concludes with a look at the launch itself—how to generate buzz, how to plan a successful launch event, and what to do on day one of your new business.Read More…
  • Email Marketing
    Grow Your Email List with a Giveaway Buzz PieceGiveaway
    82 shares
    For your email marketing to be effective, you need subscribers. How do you get subscribers? By creating a giveaway buzz piece. In this tutorial, find out what a buzz piece is, and how to create your own.Read More…
  • Email Marketing
    How to Create an Email Marketing PlanMarketingplan
    130 shares
    To write effective marketing emails, you need to know who you're emailing, and why you're emailing them. You also need to grow your email list, set an email schedule, and write your marketing emails. In this tutorial, we guide you step-by-step through all of these aspects of creating an email marketing plan.Read More…
  • Career Development
    How LinkedIn Can Help Your Career Stand OutPreview linkedin profile for career stand out
    94 shares
    The beauty of LinkedIn is that it provides a central location to post your profile, showcase your skills, display your accomplishments, gather recommendations, and network with other professionals. By implementing six key steps, you can use LinkedIn to your advantage and catapult your career much further—and much faster—than you think. Read More…
  • Marketing
    How to Target Customers With Location-Based MarketingPreview target location based marketing
    63 shares
    In this tutorial, learn how to create an effective location-based-marketing plan for your business. There are a number of challenges to implementing this effectively and fitting it into the overall marketing plan of your business. Discover the components needed to get started—step by step. Read More…
  • Email Marketing
    Business Owners: Why Email Matters More than EverWhyemailmatters
    40 shares
    Email is the unsung champion of the marketing world. Marketers have found that for every $1 they spend on email, their business makes $21. That's an immense return of 2,100%. Yet the same marketers who reported this return said that email's "contribution to their businesses' bottom lines is failing to earn the recognition it deserves among senior colleagues." So why does email matter?Read More…
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