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Marketing

  • Freelance
    How to Find Out Exactly What Your Target Clients Want—Then Sell It to ThemTarget
    81 shares
    Get inside your target market's head through simple research—no number crunching or cumbersome surveys. This research will make it easier for a freelancer like you to position yourself and stand out from competitors that don't do the same kind of legwork. You’ll end up spending less time and effort on your proposals, and you’ll know exactly what type of copy to put on your website.Read More…
  • Freelance
    How to Create a Profitable Brand for Your Freelancing Business Profitable branding
    148 shares
    Do potential clients see you as a trusted expert that's worth their top dollar and attention, or as a starving novice that'll work for scraps? If you're not sure (or if you just cringed knowing it's the second), let me tell you this: The only difference between "expert" and "starving" is a brand. And in this tutorial, you'll learn how to set up a killer freelancer brand based on the three components of profitable branding that will take your business to the next (payment) level. Read More…
  • Branding
    You, Incorporated: Defining Your Personal BrandDiamond
    121 shares
    Whether you need to take a first stab at your brand or even redefine it, this tutorial will help you consciously and strategically develop a personal brand that harnesses your positive attributes and passions, effectively articulating your value and differentiating you. Read More…
  • Freelance
    Your First Steps to a Profitable, Freelance Side BusinessFirst steps
    221 shares
    What difference would $500 a month make to you? How about $1,000 a month? Would you save for the vacation of a lifetime? Invest in a college fund for your children's education? Stop worrying about how you're going to pay the bills? In this article, we'll show you how to come up with a freelance business idea that's got the potential to provide a significant side income.Read More…
  • Google AdWords
    Google Adwords Landing Pages—Is Yours Up to Scratch?Landingpage
    121 shares
    Landing pages are a vital component of any healthy Adwords campaign. In this tutorial, we show you how to write an Adwords landing page that will grab the attention of your target customer and encourage them to take action.Read More…
  • Marketing
    How to Write a Click-Grabbing Adwords AdClickgrab
    121 shares
    Copy matters, especially when you've only got a few words to work with. In this tutorial, we show you how to write ad copy for your Adwords campaign that will get clicks and lead to conversions.Read More…
  • Google AdWords
    How to Choose Keywords for Your Adwords CampaignKeywords
    147 shares
    Keywords matter. They form the basis of any Adwords campaign. Choose the right keywords, and your campaign will bring in new customers. Pick the wrong keywords, and you'll either be completely ignored or—worse—your campaign will be an expensive flop. How should you go about selecting keywords?Read More…
  • Bootstrapping
    A Brief Introduction to Bootstrapping Your MarketingBootstrapping marketing
    124 shares
    Bootstrapping is all about taking a small amount of resources, and making them stretch as far as possible. In this article, we'll show you how to adopt the bootstrapping mindset, and techniques you can use to bootstrap your marketing.Read More…
  • Marketing
    How to Systematize Your Online MarketingSystematize marketing gears
    150 shares
    When it comes to online marketing, there's so much to do. Posting to Twitter and Facebook every day. Creating brilliant content for your blog. Networking with influencers. Creating a system for your online marketing will help you get clear on what you want from your marketing, and how you can reach your marketing goals. In this tutorial we guide you step by step through systematizing your online marketing.Read More…
  • Pricing
    The Psychology of PricingPsychology of pricing
    487 shares
    Do you want to know how to price your products more effectively? Learn about some surprising research results into the psychology of pricing, and how you can use them to boost your business's bottom line. We'll cover value reframing, price anchoring, the impact of choice, and more.Read More…
  • Email Marketing
    What Makes Readers Click Buy? The Secrets to Great Sales Emails11 clickbuy
    106 shares
    You've set up your email list because ultimately you want to make sales, right? In this tutorial we guide you through how to make your subscribers ready to buy from you, and how to write effective sales emails.Read More…
  • Email Marketing
    "What Should I Write About?" How to Generate Ideas for Your Email MarketingWhatshouldiwrite
    148 shares
    Email marketing is most effective when you send out messages frequently. In this tutorial, we'll show you how to keep coming up with fresh ideas for your emails whenever you need to.Read More…
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