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  • Business
    Email Marketing
    How to Maximize Your Clickthrough Rate in Emails7 clickthrough
    On the average, for every 100 subscribers on your email list, only one subscriber will click a link in each email you send out. In this tutorial, we'll show you how you can ensure your list performs better than average so that your emails get more clicks. Read More…
  • Business
    Franchise
    How to Evaluate a Franchise Opportunity3 evaluate
    In the third part of our series on buying and running a successful franchise, we cover all the steps you need to take to research a franchise thoroughly. You'll learn how to assess the business plan, what questions you need to ask, what extra research to do, and some common mistakes to avoid.Read More…
  • Business
    Franchise
    How to Find Good Franchise Opportunities2 howtofind
    Part two of our franchising series teaches you about the process of finding franchises to invest in. We give you useful resources and advice to help you locate the best opportunities. By the end, you'll have a bulging shortlist of franchises to investigate.Read More…
  • Business
    Franchise
    What You Need to Know About Franchises1 whatyouneedtoknow
    In part one of our series on buying and running a successful franchise, we cover all the basics of franchising. What is it, how does it work, and what are the pros and cons of running a franchise?Read More…
  • Business
    Email Marketing
    How to Create an Email Marketing PlanMarketingplan
    To write effective marketing emails, you need to know who you're emailing, and why you're emailing them. You also need to grow your email list, set an email schedule, and write your marketing emails. In this tutorial, we guide you step-by-step through all of these aspects of creating an email marketing plan.Read More…
  • Business
    Management
    Is Your Project Worth the Risk?4 preview risk analysis
    Risk analysis asks the question: what are the risks we face if we move forward with this project? To answer that question, you need to conduct a risk analysis, craft a risk matrix, and construct a risk management plan. Here are the tools to make that happen.Read More…
  • Business
    Management
    Can We Really Do It? How to Conduct a TELOS Feasibility Study 3 preview telos feasibility study
    The project is exciting—and it has the potential to make your business a lot of money. But can you really pull it off? A TELOS feasibility study helps you analyze the Technological, Economic, Legal, Organizational, and Scheduling challenges ahead. Once you've completed a TELOS analysis, you'll know for sure if you're in over your head or on target to move forward!Read More…
  • Business
    Management
    What If? Tools for Analyzing Possible Management OutcomesPreview what if decisions
    What if we started our project in April? How might things be different if we launched in December? Would the project work if we had a minimal budget? How might outcomes change if more or fewer people were assigned to the project? Learn how to think through and envision a base case, best case, and worst case scenario for different approaches to your work.Read More…
  • Business
    Management
    Getting Started With Go/No-Go Decision MakingPreview start go no go decision making
    You have all the pieces ready to go, but is this the right project at the right time? Learn about the questions to ask before giving the nod to a project, and discover tools such as the go/no-go decision matrix that can help you anticipate the consequences of moving forward (or not).Read More…
  • Business
    Pareto Analysis
    Solve 80% of Your Problems With Pareto Analysis4 preview pareto analysis
    It is a rule of thumb that 20 percent of causes create 80 percent of problems. If you want to remove roadblocks to your team’s success, then, it’s important to identify those causes that are standing in the way of a terrific outcome. Pareto analysis is a tool for doing just that. You’ll start by using Cause and Effect and Five Why’s analysis to brainstorm candidate problems, and then analyze the outcomes of those problems. When you’re done, you’ll know which issues are most significant for your group—and which to prioritize for optimum outcomes.Read More…
  • Business
    Management
    Get Started With Cause and Effect Analysis Using a Fishbone Chart2 preview cause effect fishbone
    Determine the causes of a problem, or chart the best route to a goal using this standard Six Sigma technique. There are four steps involved with cause and effect analysis. They include identification of the problem or goal, brainstorming, analysis, and development of an action plan. Learn how to use a fishbone chart to develop an action plan to resolve a problem or move forward with a new project.Read More…
  • Web Design
    Workflow
    Carrying out Successful Research for a Web ProjectPreview
    Conducting research for your web project is really simple and it doesn't have to take up much of your time. By planning and breaking down it into a few smaller steps you can save time and get the most out of it. It all comes down to getting the whole picture before you begin thinking about design, development or anything else.Read More…
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