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Pricing

  • Pricing
    The Psychology of PricingPsychology of pricing
    298 shares
    Do you want to know how to price your products more effectively? Learn about some surprising research results into the psychology of pricing, and how you can use them to boost your business's bottom line. We'll cover value reframing, price anchoring, the impact of choice, and more.Read More…
  • Pricing
    Nine Factors to Consider When Determining Your PriceThumb1
    11 shares
    Part guesswork, part experience, part number crunching - how ever you look at it, determining your price is a difficult task. Here are nine factors to take into consideration when pricing your services: 1. Your Costs If your rate doesn't include enough just to break-even, you're heading for trouble. The best thing to do is sum up all your costs and divide by the number of hours you think you can bill a year. Whatever you do, DON'T think you can bill every hour. You must account for sick days, holidays, hours working on the business, hours with no work and so on. Also make sure you factor in all the hidden costs of your business like insurance, invoices that never get paid for one reason or another, and everyone's favourite - taxes. 2. Your Profit Somewhat related to your costs, you should always consider how much money you are trying to make above breaking even. This is business after all. 3. Market Demand If what you do is in high demand, then you should be aiming to make your services more expensive. Conversely if there's hardly any work around, you'll need to cheapen up if you hope to compete. Signs that demand is high include too much work coming in, other freelancers being overloaded and people telling you they've been struggling to find someone to do the job. Signs that demand is low include finding yourself competing to win jobs, a shortage of work and fellow freelancers reentering the workforce.Read More…
  • Freelance
    A Comprehensive Guide to Starting Your Freelance CareerKnight 200
    36 shares
    Working as a contractor--or freelancing as it is often termed--is both a great stepping stone to running your own business and a viable career in itself. For the uninitiated, there can be numerous hurdles to overcome on the way to starting and having a successful freelancing career. As a former freelancer myself and having employed more than a few, I have observed some of these hurdles firsthand. This article discusses some of the ins and outs of both freelancing and running a small business. This article is also available in French. Pour nos chers lecteurs de la langue Francaise, je suis heureux de vous informer que vous pouvez lire une traduction complete de cet article: Le guide complet du débutant freelance.Read More…
  • Estimates
    How to Extract the Facts with a Web Design Client QuestionnaireHow extract facts web design client questionnaire
    32 shares
    The phone calls usually go like this: Caller: “I want a website for my business.” You: “What kind of business do you have?” Caller states the nature of the business, launches into a list of pages that he or she wants on the site, and then asks you for a price quote. Not a very satisfying encounter, is it? The caller seems most interested in price, and you? Well, you’re interested in a relationship. As in, the kind that lasts for years. It might not be possible to have a meaningful relationship with price shoppers, but it’s worth taking the time to learn what your potential clients want in a website. This article will help you create a prospect qualification questionnaire that can be used via telephone or Internet or in face-to-face meetings.Read More…
  • Freelance
    9 Steps to Starting Your Freelance Web Design Business9 steps starting your freelance web design business
    31 shares
    So, you want to be a freelance web designer? Ah, the glamor of it all. Your own boss, answering only to the call of your creative muse… get up, feel inspired, do some work, go for a walk, laugh knowingly with other freelancers who have also discovered The Secret of: high profile projects, the big bucks, expensive coffee, conferences in glamorous European cities, laughing at the corporate rats you've left behind… enjoying the high life that you so richly deserve. Hurrah! Or… welcome to a world of uncertainty, of irregular income, of blurred lines between work and home. Where, instead of having just one boss telling you what to do, you have 20 bosses across 3 different time zones who want their logo bigger now, dammit! The truth lies somewhere in between, of course - but you're more likely to achieve the success you would like (and the balance you strive for) if you can create a plan and structure for your freelance business early on. In this post you'll learn the main issues you need to consider to set up your freelance web design business. Up front though, I'm going to make some assumptions about you - I'm going to assume that you're motivated to do this. It's not something you want to fall into by accident. I'm going to assume that you have some basic skills in web design - that you've learned your craft and that you're ready to promote your services to potential paying clients. And I'm going to assume that you have a little business savvy, a good amount of time, and a real commitment to doing this. Okay? Okay! Let's get started.Read More…
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