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Business Learning Guides

Collections of posts that take you through a particular topic or project.
  • Google adwords series preview

    Google processes 40,000 search queries every second—that's 3.5 billion searches per day. Google Adwords can give you a high placement in search results, and is effective if you choose the right keywords, create a compelling ad, and have a landing page that converts leads. In this guide, learn how to leverage Google Adwords in your small business.

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  • Risk series

    Businesses face all kinds of risks, some of which can cause serious loss of profit or even bankruptcy. But while all large companies have extensive "risk management" departments, smaller businesses tend not to look at the issue in such a systematic way. In this guide, you'll learn the basics of risk management and how to apply it in your business. 

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  • Series preview

    A franchise can be a great way for entrepreneurs to run a business and benefit from the marketing and brand recognition of their chosen franchise. But it's also possible to lose a lot of money. This series will provide a clear, step by step guide to understanding franchise businesses, finding a good one, evaluating it, and running it successfully.

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  • Seriespreview email marketing

    You've heard email marketing is a good thing, but you're not sure it's right for you. You still need to be convinced it's a good channel. But even if you're convinced, you don't know how to grow your list or develop an effective email marketing strategy. And you've no idea what to write about. This series will show you why email marketing is an essential tool for almost every business. It will also help you develop an email marketing strategy, showing you how to get attention with your emails, while giving you ideas for what to write about.

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  • Traffic light project decision series preview

    You've got a project all lined up to go, but is now the right time to move forward? Will the project really meet its goals? What kinds of risks are you running if you do—or don't—take action? Here are four strategic tools to help you analyze the possibilities (and potential outcomes) in order to make a smart management decision.

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  • Preview series naming your business

    Getting your brand right makes a big difference to your business's prospects. But choosing the right name is difficult to do, and knowing how to protect that name and how to change it later is also be problematic. In this rapid-fire series, you'll learn that factors that go into a successful business name, how to choose it, how to protect your brand with a trademark, and how to change it if necessary. 

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