Business Learning Guides

Collections of posts that take you through a particular topic or project.
  • Careerspreview

    Looking to break into the Design & Illustration industry? Join Mary Winkler in our on-going series on "So you want to be a..." where we ask those in the industry, how they got the jobs they're in and how you can increase your chances. 

    Preview image credit: Nikki Radan

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  • Freelance finance bootcamp

    Successful freelancers master more than their domain skills alone—you also have to dig into the numbers. In this freelance financial bootcamp, you’ll learn the basics of bookkeeping, budgeting, investing, and subjects like how to get paid well and on time. Get the financial knowhow your freelance business needs to thrive today and long term. 

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  • Google adwords series preview

    Google processes 40,000 search queries every second—that's 3.5 billion searches per day. Google Adwords can give you a high placement in search results, and is effective if you choose the right keywords, create a compelling ad, and have a landing page that converts leads. In this guide, learn how to leverage Google Adwords in your small business.

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  • Risk series

    Businesses face all kinds of risks, some of which can cause serious loss of profit or even bankruptcy. But while all large companies have extensive "risk management" departments, smaller businesses tend not to look at the issue in such a systematic way. In this guide, you'll learn the basics of risk management and how to apply it in your business. 

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  • Series preview

    A franchise can be a great way for entrepreneurs to run a business and benefit from the marketing and brand recognition of their chosen franchise. But it's also possible to lose a lot of money. This series will provide a clear, step by step guide to understanding franchise businesses, finding a good one, evaluating it, and running it successfully.

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  • Seriespreview email marketing

    You've heard email marketing is a good thing, but you're not sure it's right for you. You still need to be convinced it's a good channel. But even if you're convinced, you don't know how to grow your list or develop an effective email marketing strategy. And you've no idea what to write about. This series will show you why email marketing is an essential tool for almost every business. It will also help you develop an email marketing strategy, showing you how to get attention with your emails, while giving you ideas for what to write about.

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