Business Learning Guides

Collections of posts that take you through a particular topic or project.
  • Small business branding

    Whether you’re starting your own small business, freelancing, or looking to better brand yourself, their are a number of branding strategies that will help you stand out in the marketplace. In this series of tutorials, learn the basics of branding, how to form a powerful brand strategy, stake out your value position, as well as build your brand for profit and success.

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  • Preview image

    In this series of articles, get a quick overview and top tips on design and styles. 

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  • Series essential productivity

    All work and all stress isn't good for anyone, but how do you find time to dig out yourself out of the hole when you're already overwhelmed? This guide leads you through the essentials of productivity: the basic concepts you need with no fluff and no unnecessary complication. Apply these strategies a little at a time and you'll begin to regain control in both work and life. Experience greater productivity and fulfillment—with plenty of time left for the fun stuff.

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  • Careerspreview

    Looking to break into the Design & Illustration industry? Join Mary Winkler in our on-going series on "So you want to be a..." where we ask those in the industry, how they got the jobs they're in and how you can increase your chances. 

    Preview image credit: Nikki Radan

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  • Freelance finance bootcamp

    Successful freelancers master more than their domain skills alone—you also have to dig into the numbers. In this freelance financial bootcamp, you’ll learn the basics of bookkeeping, budgeting, investing, and subjects like how to get paid well and on time. Get the financial knowhow your freelance business needs to thrive today and long term. 

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  • Google adwords series preview

    Google processes 40,000 search queries every second—that's 3.5 billion searches per day. Google Adwords can give you a high placement in search results, and is effective if you choose the right keywords, create a compelling ad, and have a landing page that converts leads. In this guide, learn how to leverage Google Adwords in your small business.

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