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Business Learning Guides

Collections of posts that take you through a particular topic or project.
  • Series preview

    A franchise can be a great way for entrepreneurs to run a business and benefit from the marketing and brand recognition of their chosen franchise. But it's also possible to lose a lot of money. This series will provide a clear, step by step guide to understanding franchise businesses, finding a good one, evaluating it, and running it successfully.

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  • Seriespreview email marketing

    You've heard email marketing is a good thing, but you're not sure it's right for you. You still need to be convinced it's a good channel. But even if you're convinced, you don't know how to grow your list or develop an effective email marketing strategy. And you've no idea what to write about. This series will show you why email marketing is an essential tool for almost every business. It will also help you develop an email marketing strategy, showing you how to get attention with your emails, while giving you ideas for what to write about.

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  • Traffic light project decision series preview

    You've got a project all lined up to go, but is now the right time to move forward? Will the project really meet its goals? What kinds of risks are you running if you do—or don't—take action? Here are four strategic tools to help you analyze the possibilities (and potential outcomes) in order to make a smart management decision.

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  • Preview series naming your business

    Getting your brand right makes a big difference to your business's prospects. But choosing the right name is difficult to do, and knowing how to protect that name and how to change it later is also be problematic. In this rapid-fire series, you'll learn that factors that go into a successful business name, how to choose it, how to protect your brand with a trademark, and how to change it if necessary. 

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  • Preview series root cause management problems tools

    What’s the problem? Why are deadlines and sales goals being missed? Why are employees feeling frustrated rather than energized? Why are products unavailable when customers need them? The answer to these and related questions are often hard to pinpoint. This series gives you the strategies, and well-regarded tools, you need to get to the root of the matter.

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  • Series writing effective business emails

    If you want to appear professional in your email conversations, get your point across, have the nuance of what you’re writing understood, and acted upon, then read on. With email best practices and tactics in hand, you’ll improve your effectiveness and feel more confident when writing business emails. In this series, we lay out critical email strategies to use in a professional working context—giving you the starting point you need to communicate successfully. 

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