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18+ Best eCommerce WordPress Themes for 2018


An attractive website is crucial for an online store. The design is the first thing your visitors will notice so it’s important that your website looks inviting and provides potential customers with the best possible user experience.

There are many eCommerce platforms out there. However, thanks to WooCommerce, WordPress is perfectly capable of powering an online store. Aside from ease of use, there are thousands of themes and plugins that allow you to create a truly powerful, one of a kind online store.

If you’ve been thinking about starting an online store or if you already use WooCommerce and want to refresh your store’s design, you’ve come to the right place. In today’s post, we’re featuring the best eCommerce themes for online stores.

Envato Elements (Unlimited WordPress Theme Downloads)

Envato Elements pricing

Envato Elements allows you to download unlimited WordPress eCommerce themes, all for a single monthly fee. You also get unlimited access to over half a million photos, fonts, Photoshop actions, graphics templates, and much more. And with an annual subscription, it gets even better. If you create a lot of sites, this option is perfect for you. 

On ThemeForest, on the other hand, you can buy eCommerce themes individually. So if you're looking for just a single template and no photos or graphics to go with it, that's a better option.

The list contains carefully chosen templates from both sites, so you can compare and see what works best for you.

Best eCommerce Themes for Online Stores

The WordPress eCommerce themes from Envato Elements and ThemeForest on our list come with an attractive design. They also have plenty of features to help you attract more visitors and convert them into customers in 2018.

1. Lotus - Fresh and Minimal eCommerce Theme

Lotus eCommerce Theme
Lotus minimal eCommerce theme

Lotus is a simple and clean eCommerce WordPress theme that wows visitors with its striking full-width header slider. Your products are the center of attention and there's also plenty of space on the homepage to feature testimonials from previous customers. The theme comes with a powerful yet easy to use options panel that lets you customize a WordPress eCommerce site to perfectly reflect your brand.

2. Flatsome - Multipurpose WooCommerce Theme

Flatsome multipurpose theme
Flatsome Multipurpose WordPress Theme

If you’re looking for an eCommerce WordPress theme packed with options, look no further than Flatsome. This theme was built to boost your conversions and wow your customers with its modern, flat design. The theme includes features such as a drag-and-drop page builder, SEO optimized code, catalog mode and quick view features, built-in wish list, and more. On top of that, your customers will be able to see all their purchases and track their orders thanks to beautiful account pages.

3. Breeze - Simple WooCommerce Theme Design

Breeze WooCommerce theme
Breeze WooCommerce Theme

The Breeze theme features a simple WordPress eCommerce design and includes 14 premade pages as well as the ability to import demo content with a single click. Main features include:

  • Product Sal and New badge for discounted and new products
  • Cloud Zoom like image effect
  • Grid / List product view
  • Related products on product page
  • SEO optimized markup and layout
  • Cross browser compatible, responsive and retina-ready
  • Extensive documentation

4. Shopkeeper - Versatile eCommerce WordPress Theme

Shopkeeper e-commerce theme
Shopkeeper eCommerce WordPress theme

The Shopkeeper theme comes with plenty of demo layouts and page templates that can be imported with a single click and allow you to get your store up and running as quickly as possible. When it comes to shop settings, you can show or hide the sidebar, adjust the number of displayed products in a single row, enable catalog and quick view features as well as customize the way individual products are displayed. The WordPress eCommerce theme doesn’t lack in customization options either, allowing you to tweak every aspect of your WordPress eCommerce site from fonts to colors and layout. Customers praise the flexibility and the support from theme authors:

Great theme, easy to work with. Also, the support is quick and helpful.

5. Gem - Elegant WordPress Theme for eCommerce Sites

Gem WordPress theme
Gem WordPress Theme

If you sell high-end or luxury items, look no further than the Gem theme. This eCommerce WordPress theme’s elegant and stylish WordPress eCommerce design is perfect for online stores that sell jewelry, watches, or luxury fashion items. In terms of features, the theme is responsive, includes six predefined color schemes and more than 50 widget positions to add products or feature your content. It also supports megamenu and off-canvas navigation which is perfect for mobile devices.

6. X Store - Modern WooCommerce Theme

The X-Store is a modern WordPress eCommerce theme that can be used for a variety of online stores. Thanks to multiple demos, you can create an electronics store, fashion store, furniture, app, and any other type of store. The theme includes all the PSD files as well so if you have a knack for design, you can easily customize them and adapt the changes to the theme. Naturally, all the important eCommerce features such as megamenu, product filtering, quick view, catalog mode, and others are included as well as numerous customization options.

X Store theme
X Store WooCommerce Theme

The X-Store is a modern theme that can be used for a variety of online stores. Thanks to multiple demos, you can create an electronics store, fashion store, furniture, app, and any other type of store. The theme includes all the PSD files as well so if you've got a knack for design, you can easily customize them and adapt the changes to the theme. Naturally, all the important eCommerce features such as mega menu, product filtering, quick view, catalog mode, and others are included as well as numerous customization options.

7. Storelikes - Fashion RTL Responsive WooCommerce Theme

Storelikes theme
Storelikes - Fashion RTL Responsive WooCommerce Theme

This elegant online shop is so easy to create with Storelikes. You can just use the drag-and-drop page builder to position everything where you want it, and then use the options to customize the headers and footers, logo, menus, sidebars, and so on. It's a fully responsive theme, so it'll look great on whatever device your customers use. Give it a test-drive to see this modern, clean design in action!

8. Porto - Customizable eCommerce Theme

Porto eCommerce Theme
Porto eCommerce WordPress Theme

Porto is a responsive theme that is extremely customizable, easy to use, and suitable for every type of business, portfolio, blog and eCommerce sites. It includes 30 homepage layouts and is optimized to load fast. Main features include:

  • Unlimited colors and layouts
  • Ajax filtering in shop and product archive pages
  • Woocommerce Catalog Mode
  • Install demo content with one-click
  • Lightbox feature
  • Share icons on project and product pages
  • Contact and newsletter forms
  • Google web fonts

9. Boss — Modern Agency and Business WordPress Theme

Boss  Modern Agency and Business WordPress Theme
Boss — Modern Agency and Business WordPress Theme

Whether you run an agency or another kind of business, this eCommerce theme is perfect for you. It lets you post your products however you want, confident in the well-designed search function that will let your customers find exactly what they're looking for. You can easily adjust the background colors and other details to suit your company's style. Boss is easy to set up and manage, and will help you sell products and build a successful online business.

10. Woodmart - Colorful eCommerce Theme

Woodmart eCommerce theme
WoodMart eCommerce Theme

The WoodMart theme features a colorful and bright WordPress eCommerce design that's suitable for a variety of stores. It’s responsive and retina-ready and allows you to customize fonts, colors, header styles, and more through the theme options panel. Your customers will appreciate the ability to use filters and auto-completed search to help them find the product they’re looking for. You can even add product variants and use different layouts on product and shop pages. Our customers speak highly about the theme’s design and features:

I love your theme, it has a fantastic build quality, variety of plugins, functionalities, and superb quality of theme design and usability, on both desktop and mobile

11. Kiki - WooCommerce Theme for Fashion and Lingerie Stores

Kiki WooCommerce Theme
Kiki WooCommerce Theme

The Kiki theme is a great choice for fashion and lingerie stores. The WordPress store theme features a clean and feminine WordPress eCommerce design and you can easily customize the style using the theme options panel. You can also change the layout of any page with a drag-and-drop page builder. Standard eCommerce features such as a wish list, advanced filter, zoom on product images, and others are included.

12. The Retailer - Easy to Use WordPress Theme

The Retailer WordPress Theme
The Retailer WordPress Theme

The Retailer is an easy to use WordPress store theme that comes with extensive documentation and video guides to help you set up your WordPress eCommerce site. It’s great for those who are just starting out with their online store. The theme features the ability to have a video background in the header and a clean grid-based layout for your featured and most popular products. With this theme, you can easily sell both physical and digital products, add product variations, and more.

13. Caden - Mega Store Responsive WordPress Theme

Caden - Mega Store Responsive WordPress Theme
Caden - Mega Store Responsive WordPress Theme

Caden is a super flexible eCommerce theme that lets you run a variety of different kinds of online store, from furniture to fashion. You can easily set up cool, engaging sale features like a "Daily Deals" block where a product is discounted and a countdown timer shows how long the discount will last. This is a theme that not only looks great, but will also help you sell more products!

14. Bazar Shop - Feature-Rich WooCommerce Theme

Bazaar Shop WooCommerce Theme
Bazaar Shop WordPress Theme

The Bazar Shop is a powerful WordPress eCommerce theme for WooCommerce that allows you to create a powerful online store. You can create unlimited layouts and customize fonts, colors, header styles, logo, and much more. Main features include:

  • Wish list feature
  • Zoom effect in the product detail page
  • Popup plugin included to show offers and news
  • Mega menu with images support
  • List/grid view in the products page
  • 2 custom checkout pages
  • Catalog mode without the cart option and with a “product enquiry form”

15. Sienna - Fashion Theme for WooCommerce and WordPress

Sienna Fashion WooCommerce Theme
Sienna Fashion WooCommerce Theme

Sienna features a clean WordPress eCommerce design and allows your fashion products to stand out. It comes with a smooth scrolling effect and the ability to filter products as well as a stunning product slider, so you can promote your most popular products or new additions to the store. You can tweak the layout of any page with Visual Composer builder as well as customize the visual style with theme options panel.

16. Electro - Vibrant Electronics WooCommerce Theme

Electro WooCommerce Theme
Electro WooCommerce Theme

The Electro is a robust and flexible WooCommerce theme that comes bundled with most of the advanced features available in most popular eCommerce websites like Amazon, Flipkart, Snapdeal, and others. The eCommerce WordPress theme also includes premium extensions for even more functionality such as advanced live search, advanced vertical menu, product carousel, product deals, and advanced reviews. Customers love the flexibility of this theme:

Awesome theme with nice and fresh layout. Easy to install and configure with help of tutorial videos released in YouTube. Support is also very professional and they are capable to solve tickets quickly.

17. Gordo - Responsive Fashion eCommerce Theme

Gordo fashion theme
Gordo WordPress 

The Gordo theme is a perfect choice for fashion and apparel stores. It comes with six homepage layouts and uses Visual Composer so you can modify them easily as well as create your own layout from scratch. The eCommerce theme includes features such as:

  • Product quick view
  • Custom widgets
  • Unlimited color schemes
  • Revolution Slider with smooth transition effects
  • MegaMenu with multiple column styles

The theme is also optimized for SEO and loads fast.

18. Kingdom - WooCommerce Theme for Affiliate Products

Kingdom WooCommerce theme
Kingdom WooCommerce WordPress Theme

If you’re interested in selling affiliate products from sites like Amazon, there's no better theme than Kingdom. The WordPress eCommerce theme has a number of different demo layouts and integrates perfectly with Visual Composer, so you can easily edit any page layout. On top of that, the theme allows you to display an attractive label for products that are on sale as well as include a full page of related products on individual product pages. Your customers can also shop by brand and get recommendations based on their browsing history.

19. Franco - Elegant WooCommerce Theme

Franco theme for WooCommerce
Franco WordPress Theme

The Franco theme is a stylish WordPress eCommerce theme that comes with 16 premade demos and a robust admin panel allowing you to set up your WordPress eCommerce site just the way you want without any coding experience required. 

Aside from quick view feature and the ability to use live search, your customers can filter products by brand as well as product attributes. The theme also comes with built-in social sharing features and SEO optimized code.

Where Can You Find eCommerce Themes?

One of the best places to find a high-quality eCommerce theme are marketplaces such as Envato Elements and ThemeForest. Each of them has its own set of benefits and use cases.

Why Envato Elements?

Envato Elements has hundreds of creative assets, eCommerce WordPress themes and plugins included. It’s based on a subscription model where you can download an unlimited number of photos, templates, and more for as long as you pay your monthly or yearly subscription. It’s worth mentioning that you can download eCommerce WP themes and plugins from Elements when you sign up for a yearly plan.

Envato Elements
Envato Elements

Envato Elements subscription is best suited for those who frequently need items like icons, stock photos, templates or any other creative asset. If you’re a designer or if you like to change the look of your website on a regular basis, Envato Elements is a great choice.

Why ThemeForest?

ThemeForest, on the other hand, allows you to purchase a single item for a fixed price. You pay the price of the item and you can download your file, whether that’s a theme, a plugin, a logo template or something else. It’s a great choice for busy entrepreneurs who just need to buy an item once to satisfy their immediate need.

Update Your Store’s Design With a Brand-New WordPress eCommerce Theme

Finding a Premium WordPress eCommerce theme isn't hard when you've got multiple choices. Use our list as a starting point and if you want to browse more themes, head on over to Envato Elements and find even more trending WordPress eCommerce themes.

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