When it comes to gyms and fitness clubs, a website can be your best marketing asset. Thanks to attractive and feature rich fitness WordPress themes, you can create and launch your website in a matter of hours. You can also increase the number of bookings and attract more customers while spending less time on phone bookings.
Another benefit of having a website for your fitness club or gym is the fact that you can automate membership fee payments by allowing customers to pay online. You can also promote your gym website on social media and reach even more people in your area.
If you’ve been thinking about getting started on your fitness club website design, this post is for you. We’ll show you the best fitness WordPress themes available on the market and share a few marketing tips that'll help you get your new website noticed.
Top WordPress Fitness Themes for Best Fitness Website Designs
The themes on this list have attractive and modern designs along with features such as responsive design, fast loading times, timetables and booking forms, and more.
The first theme on our list is Somnus, a clean and modern yoga and fitness WordPress theme. This theme has ample white space that looks very inviting and makes it easy to spot all your classes and calls to action. The theme is easy to modify thanks to Visual Composer plugin and the theme options panel. You’ll also find custom styled inner pages, a gorgeous timetable, and a smooth parallax effect that’s perfect for grabbing the attention of your visitors.
The Sport and Fitness theme comes with a colorful, bold design and allows you to display your gym events and schedule with a custom event calendar and timetable app. You can also display your trainers on a separate page and group related activities together. The theme is fully responsive and customizable.
The Life Fitness theme can be used for both gym and yoga studios since it comes with three demo versions. On top of an attractive and responsive design, main features include:
- Fully customizable with tons of options
- Visual Composer
- WooCommerce integration
- Multilingual WPML Ready
- Unlimited colors and fonts
- Video backgrounds
- Flexible portfolio and blog layouts
- Google Maps integrated
- Social Media integration
- MailChimp integration
- Tons of useful shortcodes
- Custom widgets
The Fitness Club theme comes with several demos suitable not only for gym and fitness websites, but also for yoga studio, health club, dance studio websites and more. The theme is fully responsive and retina-ready. You’ll find features such as events calendar, trainer profiles, quote estimates, and tons of customization options. Customers praise the design quality as well as the customer support:
Theme is very well designed, it has a lot of features, it is very very customizable (page builder is neat), and on top of all, if you have any problem, support is more than professional and eager to help. Also, you will never wait for a response for too long.
The Beauty Wellness theme can be used for wellness websites, but also for health and yoga websites. The theme features an elegant design with beautiful animation effects and several custom pages for treatments, trainers, timetables, and more. You can easily tweak the layout of any page with Visual Composer and customize various aspects of the theme, from colors and layouts to widgets, fonts, header types, and more.
The Fitness Gym theme is a responsive WordPress theme for gyms, fitness classes, and other websites in the health niche. The theme comes with two color schemes and a powerful theme admin panel as well as Visual Composer builder, which makes it easy to tweak and customize the theme to your liking. You can use shortcodes to add even more elements to your pages such as timetables and pricing tables. The theme is also fully responsive. Customers love the flexibility of this theme:
It is a nicely designed theme with a visual composer built in making it very customizable.
The Your Fitness theme is a creative, modern, and responsive theme designed for sport clubs, health clubs, gyms, fitness centers, and other sport and health-related clubs. Key features include:
- BMI Calculator
- 3 gallery types of photos and videos
- 2 blog types
- 2 color schemes
- Responsive layout with full width slider
- Classes, Trainers, Gallery, Prices, Contacts and other pages.
- 50+ widget positions
- Icon, badges, module class suffixes
- Real-Time Customizer
- Advanced Profile Settings
- And more
Consider the Gym WP theme if you want a feature-rich theme that can be used for any type of website in the health and fitness industry. This theme is fully responsive, optimized for SEO, and includes features such as class schedules and timetables, filterable trainers page, powerful admin panel, and more.
The BeSmart theme is a versatile theme that can be used for a variety of website types, gym and fitness websites included. Thanks to its versatility, you’ll have no problems displaying your gym classes and timetables, feature your trainers, and showcasing your gallery. The theme also includes a registration form, SEO optimizations, and a fully responsive layout.
Try the BeFit theme if you’re after a bold and colorful design. The theme comes with all the functionality needed to create a powerful gym or fitness website. You’ll find a stylish timetable along with an easy to use BMI calculator. The theme also comes with WooCommerce integration so you can easily sell health-related products on your site or custom membership packages. The theme is also fully responsive and completely customizable.
If you’re looking for a WordPress theme for a health and fitness blog, look no further than Neder. The theme features an elegant magazine layout, perfect for sharing news and articles about getting into shape. Key features include:
- More than 20 demos included
- Visual Composer integration
- Video support and integration with Youtube, Vimeo, DailyMotion
- Integration with BuddyPress and bbPress
- Responsive design
- MailChimp compatible
- And more
Consider the Girly theme if you want to target female audience. Thanks to the feminine design, you can create a beautiful gym or fitness website geared for women and show them everything your gym has to offer. Easily showcase class schedules, trainer profiles, locations, and more. You can also build your email list and offer class registration directly through your website. Customers love the ease of use and the customer support:
Very nice theme. Easy to use. The support is amazing and helpful! I recommend this theme! This theme is very suitable for gyms and studios.
Try the Cosi theme if you plan on launching a sport and health store. This theme integrates perfectly with WooCommerce so you’ll be able to launch your store quickly. You’ll find features such as unlimited product details layout, stylish blog and portfolio layouts, responsive design, and more.
The Symetrio theme was built with sport industry in mind and can be used not only for gym and fitness websites, but also for personal trainer websites, sport and fitness event websites, and more. The theme is fully responsive and easy to customize and includes several demos as well as features such as class and event schedules, open hours, and more. The theme also integrates with WooCommerce and BuddyPress and you can easily collect payments through PayPal.
The Gym & Fit theme comes with several demo versions suitable for gym and fitness websites, all of which can be imported with a single click. The theme also includes premade page templates for class schedules, pricing, and it even integrates with WooCommerce so you can sell membership packages and health or sport related products. This theme is optimized to look great on all device sizes and to load fast.
The Fitness Zone includes five homepage variations and 12 premade color schemes to make it easy for you to get started with your website. This theme includes all the necessary features to create a powerful fitness center website along with registration forms, user profiles, discussion boards, timetables, and more. Fitness Zone is also easy to customize thanks to the integrated page builder and is fully responsive.
The Athlete Fitness theme features a dark design perfect for gyms and fitness websites that are after a dark color scheme. The theme makes it easy to display your class pricing and schedule as well as feature your trainers. Athlete Fitness is fully responsive, integrates with WooCommerce, and is optimized to load fast.
The Kette theme allows you not only to display your class schedule and feature trainer profiles, but also to show testimonials from existing members. You’ll also be able to easily customize this theme thanks to the powerful theme admin panel and tweak the layout of any page with an intuitive page builder.
The YogaFit theme is a great choice for anyone looking to make a yoga or a fitness website. This theme has several demo versions which can be imported with a single click and speed up the setup time. You can organize and display the timetable and any events happening in your yoga or fitness studio. The theme also includes several shortcodes for adding galleries, forms, calls to action, and more.
The FIT theme features a simple and minimal design, which puts your timetable in the center of attention. You can showcase trainer profiles feature articles with multiple blog layouts to help your customers transition into a healthier lifestyle.
Five Marketing Tips for Fitness Websites
Once you’ve launched your website, you’ll need to spread the word about your website so you can attract more visitors and potential gym members. Here are a few tips to help you get started.
1. Start a Blog
One of the best ways to get noticed by the search engines and get organic traffic is to start a blog. Search engines love websites that are regularly updated with fresh content and a blog gives you the perfect opportunity to do that. You can share nutrition and exercise tips as well as special offers for your classes.
2. Create a Referral Program
A referral program is a great way to attract more new members to your gym. Make it easy for your current members to bring along their friends by printing off free passes and including a letter or an email that outlines benefits for bringing new members. Benefits could include a discount on their membership or an extra class at no charge.
3. Offer a Free Pass
A free pass or an introductory series of exercises is a great way to start an email list for your gym or fitness website. You can offer a printable free pass, a PDF with exercise descriptions or a short video series that visitors get in exchange for their email address. You can then nurture the relationship and show them the benefits of joining your club.
4. Fill Out Google My Business Profile
You can get ahead of other gym and fitness clubs in your area by filling out your Google My Business profile and listing your location, business hours, and your programs. You can also ask customers to leave a review of your club on Google so other visitors can see it when they search for a gym or a fitness club in their area.
5. Feature a Gym Member on Social Media Every Week
Needless to say, you should have profiles on major social media networks such as Facebook, Twitter, Instagram, and others. You can easily attract attention from potential members and motivate them to join by featuring a different gym member each week, highlighting their progress, and celebrating their achievements.
Start Your Fitness Website With One of the Best Fitness Templates for WordPress
Launching a website for your gym or fitness club is one of the best ways to market your business, get more members, and sell out your fitness classes. Use our selection as a starting point and if you want to see even more fitness website templates, browse our full collection of fitness WordPress themes on Envato Elements.