Mobile apps have become an integral part of our everyday lives. They help us get our jobs done, stay in touch with people we care about, and even do our shopping. But, as useful as apps are, there is also fierce competition in the app marketplace.
If you develop mobile apps for a living and want to ensure your app is a success, you need to start promoting the app as you develop it and during the launch phase. The best way to spread the word about your app is with a website that will allow you to showcase all the features that your software has to offer.
Thankfully, creating a website has never been easier with WordPress and a theme designed with mobile apps and software in mind.
Best WordPress Mobile App and Software Themes For WordPress (2017)
In today’s roundup, we feature our best mobile app and software WordPress themes on ThemeForest. Browse through them to find just the right one to showcase the features of your new mobile app or software. Get your site launched quickly on WordPress with a professional theme design:
The Agile WP theme has a modern design and can be used for a variety of niches such as app showcase, software showcase, corporate, and portfolio sites, and much more.
The fully updated in 2017 theme integrates beautifully with Visual Composer and SiteOrigin Page Builder so you can choose which one you’d prefer to use. It also supports multiple custom widgets, shortcodes, custom post types, and much more.
The Grizzly WP theme is a great choice for showcasing both multiple and single apps. You can make use of the Video, Slider, and Magnify view to show off your app.
On top of that, the theme supports MailChimp integration so you can start growing your email list and notify them when your app hits the store. Your app users can also leave feedback and app reviews on the site which can help you see an increase in sales.
Consider the Stratus WP software theme if you want to showcase your app while growing your leads and potential app users. It comes with all the needed features, which have been updated for 2017, such as:
- Beautiful responsive design
- Easy to use Page Builder
- Robust Theme Options Panel
- Full WooCommerce support
- Touch optimized sliders
- Unlimited Sidebars and Widget Areas (Widget Logic)
- Easy content import
- And more.
Appdev is a one page WordPress theme for showcasing mobile apps in 2017. It has a multitude of features that will help you build a powerful software website to market your app.
It integrates with the popular SiteOrigin Page Builder and supports more than 35 custom widgets, 70+ shortcodes, hundreds of icons, and multiple languages.
You can easily customize the mobile App WP theme and use various touch-optimized sliders to give your visitors a thorough overview of everything your app has to offer.
Try the Pursuit WordPress theme if your company provides SaaS solutions, mobile apps, or cloud software. It comes with a beautiful responsive design, plenty of customization options, touch optimized sliders, and stunning animations that will capture the attention of your visitors.
The Applay WP theme can be used for making app showcases in 2017, but also to sell your apps or as a landing page while you’re still in the development stage. Customers are raving about its features, design quality, and customization options:
By far one of the best wordpress themes I’ve used (and we have used a LOT!).
Super quick to install, literally takes minutes to customise, super transitions and animations, so many preset options to choose from, and the customer support is second to none.
The Fusion WP theme features clean design and elegant typography with plenty of whitespace and tons of features to create a unique mobile app website in 2017.
It comes with two homepage designs and integrates with SiteOrigin page builder along with more than 25 custom elements. You can also add parallax effect to different sections and make use of custom icons to highlight the best features of your app.
Hype is a modern landing page WordPress app theme that allows you to promote your app before it hits the app marketplaces. You can collect email signups so you can notify potential customers of your software launch and choose between three homepage design variations which include solid color, image, and video. On top of that, you can easily insert various shortcodes and customize the WP theme to suit your brand in 2017.
The responsive EOS WP theme comes packed with features perfect for showcasing your app. It's setup for customizing the theme to turn it into a unique online home for all your apps. Some of the main features include:
- 4 layout styles
- Font Icons included
- Parallax Sections
- Pricing Tables
- Testimonials and app reviews
- Custom pre-launch page
The Delicious WP theme has a clean design with bold colors, which allow you to showcase the features and the look of your iPhone or Android apps.
You can also display mobile app reviews and offer video software demos so your users get a better feel for your app. The theme is also easy to customize and users appreciate its design quality and ease of use, with positive feedback like:
Clean and easy to implement. Nice right out of the box.
Mobera is a powerful WP app theme with tons of customization options and responsive design. You can embed videos to market and showcase the features of your app and customize every aspect from colors to fonts. The theme also allows you to include your Google Analytics code as well as Google Map and widgets for third-party ads for extra revenue.
The Ray WP theme has a unique, elegant and responsive design with five demo pages with dark and light versions. This app theme for WordPress allows you to include videos and feature testimonials from app users, as well as accentuate different page elements with animations and transition effects.
The Appica WP theme features a beautiful material design and two design variants geared for both Android and iOS apps. This mobile app WP theme comes integrated with Visual Composer and includes 20 custom shortcodes to make it even easier to create custom layouts. Some of the top features include:
- Stylish Animated Intro Section
- Mobile Like Off-Canvas Navigation
- Interactions and Animations that mimic real OS behavior
- Fully Responsive
- User Friendly Options Panel
- Layered PSD included
- Detailed interactive documentation
Try Caelus if you want a fun, retro styled landing page WordPress theme for your app. It features two different styles and elegant font combinations that notify visitors of the time remaining until your app launch.
This stylish WP theme also supports slideshows and countdown times, as well an animated sign up and MailChimp integration so you can start building your list of potential app users quickly.
The Appsperia WP theme offers a clean and creative design with several different color and demo variations. It's incredibly easy to use and customize, allowing you to add video backgrounds and smooth scrolling throughout the page. You can readily emphasize all the best features of your app.
Check out what some of our users have to say about this awesome WP theme:
This was so easy to install. The color codes make it easy when you are looking at the demo import. Wish all themes were this great and easy.
The Cian WordPress theme is suitable for making any mobile app website. It comes with plenty of layout designs and customization options, as well as a drag and drop layout builder so you can make a custom unique layout for any page on your website.
On top of fullscreen image and video backgrounds, smooth animations, multiple blog post formats, and portfolio items, this WP theme is translation-ready so you can market your app internationally.
The Omni theme can be used as a one page and multipage theme. It’s suitable for mobile apps, software, company, and landing pages. It's been updated for 2017 and comes with Visual Composer and Revolution Slider integration, as well as six different homepage designs, video backgrounds. It’s completely customizable thanks to the powerful WP theme options panel.
The AppStack WP theme is a great choice for anyone looking to make a one page app showcase site. This app WordPress theme is updated in 2017.
It's fully responsive and includes customizable page templates and custom headers. You can include animations on specific sections of the page. Also, quickly add an animated video modal to grab the attention of your visitors.
This WP software theme also integrates with WPML so you can translate your website. There is also an option to import the demo content with one-click and speed up the design process.
How to Optimize Your Software Website to Increase App Downloads
Once you have your WordPress software site for your app designed, it’s time to optimize it so you can increase your number of app downloads and sales. Here are a few quick tips that will help you:
1. Ensure Your Site is Fast and Responsive
The most important tip is to make sure that your site looks great across all device sizes and that it loads fast. In today’s day and age, more and more consumers are browsing the Internet using their phones and tablets so having a website that works well on smaller screens is crucial.
2. Describe Features but Highlight Benefits
Be sure to include all the features of your app, but take care that the features describe how the use of the app will improve a user’s day-to-day life. When your visitors know what your app does and how its functions help them accomplish certain tasks, they are much more likely to download and explore the app.
3. Highlight User App Reviews
Don’t forget to include user reviews throughout your site. Knowing that others have had a pleasant experience with your software can help those who have just stumbled onto your website to make the decision of downloading the app themselves. A mobile app WordPress theme like Delicious does a great job of allowing you to display user reviews on the homepage of your website.
4. Include Screenshots and Visuals
Aside from knowing what your software does, visitors also want to know how it looks and how the user experience will be without having to download the app first. You can show them what they can expect with the help of app screenshots or other visuals such as video. A Wordpress theme for showcasing mobile apps like Hype or Grizzly allow you to easily incorporate video into your homepage and the rest of your site.
5. Link Directly to Your App
Finally, don’t forget to link directly to your app on the respective marketplace that you sell it through. If you develop apps for both iOS and Android as well as for Windows phones, make sure to include the links to all three marketplaces so users can find the appropriate version of the app to purchase.
Make Your Software Website With One of the Top App WordPress Themes
Creating a beautiful software website for your app is one of the best ways to promote it. Aside from showcasing your app, it also provides you with yet another place where your users can get in touch with you if they need support.
Luckily, with the help of a high quality premium WordPress software theme designed for mobile app showcases, you can get your website up and running in a matter of hours. Choose a WP theme from our roundup above or browse through our entire collection of mobile app and software WordPress themes to find the perfect one to start creating your app website today.