When it comes to your online store, design matters. Your online store is the face of your brand. It should make your visitors feel welcome and encourage them to explore all the products you offer. An attractive design shows customers that you care about their experience and helps build trust, which can increase conversion rates.
Also, if your website is responsive, you’ll ensure that visitors on mobile devices can enjoy a smooth shopping experience, which also helps your bottom line. Due to the increased usage of mobile devices, many people use their phones and tablets to research their purchases online. According to several studies, conversion rates are on the rise.
Luckily, Shopify has plenty of themes that are both attractive and responsive. And in this roundup, we’re featuring the best Shopify themes for 2018.
Best Responsive Shopify Themes
The themes in this roundup include plenty of useful features such as product quick views, mega menus, and more. They also boast a responsive design. The roundup includes multipurpose themes as well as themes that cater to a specific niche.
The Elise theme comes with unlimited layout options and a powerful admin panel that lets you tweak every aspect of your store. It can be used for a variety of niches and includes a beautiful slider that lets you showcase products on sale or the most popular products. Other notable features include:
- Unlimited colors
- Retina ready
- Newsletter popup
- Advanced Shopping Cart in header
- Sticky and Mega menus
- Ajax shop by price slider
Learn how to quickly use this Shopify theme design:
The Foodly theme features a clean and responsive design with unlimited color options, Google Fonts, and plenty of other customization choices. The responsive theme is also optimized to load fast and features an AJAX-loading blog, which means your articles load instantly. You’ll also find a wishlist feature, mega menu, SEO-optimized reviews, a separate landing page template, and integration with social media.
The YourStore theme is a perfect choice if you can’t decide which theme to choose. It’s a multipurpose theme, which means it can be used for a variety of niches and it offers a modern and responsive design. The theme is packed with features such as over 12 different layouts, three product page variants, an Instagram widget, a newsletter signup popup, and more. The YourStore theme also supports lazy loading for images, which helps improve the page speed and the theme is optimized for SEO.
Try the BeStore theme if you want a theme packed with numerous extensions and features that allow you to create a powerful store. The theme includes nine premade layouts and includes all the necessary features for an online store such as a lookbook, configurable swatches, plenty of customization options, color and size variations, and SEO optimization. On top of that, the theme is fully responsive and comes with detailed documentation.
Try the Ella theme if you’re building a fashion store. The theme features an elegant design and includes a large banner that you can use to showcase your most popular products. Your customers can also easily browse all categories thanks to a special category module as well as filter products based on price, size, color or brand. Our customers praise the features and level of customization:
This is hands down the best theme I've used on Shopify. I love it for its features and advanced customization. Makes any store look like a top of the line business in just a few minutes.
Consider the Watch Store theme if you like minimal design and run a watch shop. The theme is responsive and includes a stunning parallax effect that helps your products grab the attention of your visitors. Other notable features include:
- Mega menu
- Product landing page
- Blog and CMS pages
- SEO optimization
- Advanced Product Filter
- And many more features
The Basel theme offers a minimalistic design suitable for any type of store; from fashion to furniture, and more. You can easily customize the layout of any page thanks to the drag-and-drop editor and style every aspect of your site through the admin panel. Additionally, the theme is translation-ready, which is perfect if you’re trying to reach an international audience.
The MyShop theme was built to load fast as well as to offer flexibility for both you and your customers. Your customers can easily add items to the cart and proceed to checkout as well as see which products are new or on sale. The theme is fully responsive and retina-ready and comes with more than 13 premade layouts as well as Shopify builder integrations so you can easily edit any page. MyShop has full support for Google Rich Snippets, which is sure to improve your store ranking and you’ll also be able to easily build your email list thanks to the integration with MailChimp.
If you sell cosmetics or fashion items, consider the Cosmify theme. It features an inviting and responsive design as well as tons of customization options. You can change the typography easily thanks to Google Fonts integration and improve your search engine rank thanks to SEO optimization. The theme also supports lightbox product images, a wishlist, mega menus, and more.
The Fastor theme not only includes 50+ premade skins, but also more than 20 different header styles and the ability to tweak fonts, colors, and more. Fastor also supports both left-to-right and right-to-left languages as well as features such as:
- SEO Optimized
- Hover effect for banners
- Custom layout width
- Sale and New badge
- Various product image effects
- Quick view
- Custom social sharing widgets
- And more
Consider the Parallax theme if you run a furniture or a wood products store. The theme is fully responsive and comes with support for multiple layouts as well as special landing pages for individual products. It’s also easy to setup and customize thanks to the detailed documentation and it also integrates fully with Google Maps and MailChimp.
The Everything theme is a Shopify theme suitable for a variety of niches and features a responsive design that looks stunning on both desktop and mobile devices. It comes with more than 65 different designs and features full support for the Oberlo app so you can easily start a dropshipping business using AliExpress. Customers love the features as well as the support from the developer:
This is a great looking theme with many features! It is very customizable! The customer support has been fantastic to top it all off!
The JMS Athena is a multipurpose and responsive Shopify theme for online supermarkets, shopping malls, fashion shops or any other type of store. The theme has been optimized to load fast and includes several premium modules such as Layer Slider, mega menu, list and grid view, and more to help you wow your customers and increase sales.
The Fastest theme is packed with customization options, allowing you to style every aspect of your store. It’s also fully responsive and includes features such as:
- Multiple pre-demos website
- Upsell products
- Advanced search
- Compare and Wishlist feature
- Deal Countdown
The Lena theme is a fresh and responsive theme with six unique homepage layouts and a powerful admin panel. It comes with a built-in header slider and a unique drop-down shopping cart that lets you customers instantly view the products they’ve added. Thanks to Quick view, they can easily preview the products and even buy related or similar products thanks to upsell features.
The Porto theme comes with unlimited color options and an impressive number of Google Fonts so you can easily change the colors and typography. On top of SEO optimization, the theme includes demo data that’s easy to install so you can speed up the setup process and you can choose from unlimited product detail page variations, setup parallax banners, and add even more products and content using custom blocks.
The Furniture Paradise may seem like it’s a theme built exclusively for furniture stores, but don’t let the name fool you. Thanks to multipurpose design, the theme can be used for other stores such as fashion, sports, handmade items, and more. The theme comes with features such as:
- Mega menu
- Ajax shopping cart
- Product owl carousel
- Ajax product filters
- Quick Shop & Cloud zoom
- Newsletter pop-up
- Currency switcher
- Ajax wishlist
- Grid and List view and much more
The Gemini is clean and elegant Shopify theme, perfect for fashion and apparel stores. It’s easy to use and packed with customization options as well as drag-and-drop sections that you can rearrange to create a unique look for your store. Aside from standard e-commerce features, this theme comes with an off-canvas menu, several product labels, a cookie notice, and more. Customers praise the design and features:
Everyone seems to love the design of our website. Visually appealing layout, easily customizable features, customer service is very helpful and thorough. We are very happy that we purchased this theme.
The Leather theme features a beautiful header slider, perfect for showcasing your most popular products as well as multiple header styles. The theme allows you to customize fonts, colors, and other aspects of your store and you’ll also be able to make use of the built-in wishlist, advanced shopping cart, and product filter options, and more. On top of that, the theme is optimized for better performance thanks to the built-in lazy loading of the images.
The Electro theme is a modern, user-friendly, and responsive theme with a unique vertical menu. The theme includes several demo layouts for the home page as well as premade color schemes so you don’t have to spend a ton of time customizing your store. It also comes with FontAwesome integration, which means you can add icons for added visual appeal. The Electro theme makes it easy to upsell products and compare prices and your customers can easily leave a review so you can build social proof.
5 Ways to Increase Sales in Your Online Store
Once your store is setup with a responsive theme, there are a few more things to keep in mind if you want to increase sales:
- Offer a Coupon Code to First-Time Visitors. When someone stumbles upon your store for the first time, a coupon is a nice welcome gift that encourages them to browse the products and make a purchase. It can also be used as an incentive to grow your email list so you can follow up with them and invite them back to your store
- Include a List of Related or Similar Products. Sometimes your visitors may come for a particular product, add it to the cart, and checkout. But if you show them a related product, they may buy that item too. Use a theme like Fastest to easily add this feature to your store.
- Simplify Your Checkout Process. According to several studies, complicated checkout process is often the reason why people abandon their carts. Consider enabling a one-page checkout or adding tabs that clearly show how many steps there are before their order is placed.
- Add Live Chat. Adding a live chat option or even integrating Facebook messenger, like in the Fastor theme, on your site allows you to reach out to visitors and answer any questions they might have about the products. This can help eliminate any doubt and convince them to proceed with the purchase.
- Use Proof. Social proof is always a great incentive. Consider using an app like Proof that shows recent purchases on your site. Seeing other people buy an item from your store helps visitors see that you're a reputable business and increases the chances of new prospects completing a purchase.
Spice Up Your Store With a Responsive Shopify Theme
While the quality of your products matters, your store’s design is the first thing your visitors see. Make sure they feel welcome and enjoy browsing all the items with an attractive and responsive Shopify theme.