Have an upcoming event where you need help from sponsors? Is it challenging to attract sponsors for your events? Start with the right event sponsorship proposal.
If you're unsure how to write a proposal for an event, using an event proposal template will help you win the hearts of potential sponsors.
The key ingredients of an effective event sponsorship proposal are:
- persuasive content
- easy-to-follow structure
- visually captivating designs
Don’t know where to begin?
Learn how to write a proposal for an event with simple steps from real-life practices of some of the best event proposals out there. In this article, you'll learn the fundamentals in writing effective event proposals with practical formats to stick to.
We've also included some of the best event proposal examples to draw inspiration from. Easily edit these event proposal samples to better suit your event needs and communicate your event as worth sponsoring.
Best Event Proposal Templates on Envato Elements (With Unlimited Use)
Envato Elements curates some of the most effective event proposal templates today. You’ll only need one subscription. With Elements you won’t just get access to event sponsorship proposal templates. You’ll also enjoy thousands of digital assets that are included with your subscription.
While you may be tempted to download an event sponsorship proposal template for free online, keep in mind that you get what you pay for. An event sponsorship proposal template free file might also have licensing conditions that don't make it entirely free for all use (especially commercial).
High quality premium proposal templates, such as those available through Envato Elements and GraphicRiver, offer more choice and better design options than event sponsorship proposal templates you find for free.
Not yet convinced? Envato Elements understands the importance of branding to winning an event sponsorship proposal. These templates are customizable so you can easily make each event proposal unique.
5 Great Examples of Event Proposal Templates From Envato Elements for 2020
To get you started, here’s our latest list of the 2020 best event planning request for proposal templates available on Envato Elements:
This sharp and professional-looking event sponsorship proposal template doc will get the right sponsors for your next event. It’s completely editable in Adobe InDesign and Microsoft Word so you can brand it according to your needs.
2. Event Page
This straightforward and clean event sponsorship template is perfect for your next product launch, digital marketing event, startup convention, and any other business-related events. If your template proposal sponsorship project needs a versatile template file, this could be a great fit.
Get your sponsors lined up using this event proposal template with a modern and minimalist finish. This event proposal design comes with 16 custom pages, so you’ll have plenty of inspiration to choose from.
This ready-to-print event proposal example contains 25 templates with A4 Size. It's perfect for design proposal sponsorship projects, as well as other business ventures. Give this event sponsorship proposal a look.
If you fancy something bolder and more exciting, this event proposal format is within your taste. With 50 unique and editable presentation proposal slide designs, you’ll get a visual style that'll surely captivate your potential sponsors.
Envato Elements (Design Without Limits)
Envato Elements has a single compelling (all inclusive) offer:
Sign up for Envato Elements. You'll get access to thousands of graphics and templates (with unlimited use). Choose from creative website themes to event proposal templates, and more—all for one low price.
That’s right! Download as many professional proposal templates and graphics as you want, then customize them to fit any of your project needs. Choose from a large gallery of event proposal design templates.
Or, if you only need a single event proposal template download it from Envato's pay-as-you go template marketplace, GraphicRiver.
20 Best Event Proposal Template Designs Examples from GraphicRiver for 2020
Envato Elements is such a steal for anyone who wants to get unlimited downloads and access to digital assets. But if you just need one event proposal template for now, then GraphicRiver could be the best alternative.
To help you find the right template, here are some of editable and visually stunning event proposal templates on GraphicRiver in 2020. Download one of these event sponsorship proposal designs today. Or enjoy the event sponsorship proposal examples as design inspiration.
Edit this modern event sponsorship proposal template doc with InDesign or Word. The template has a bright and colorful yellow color scheme, but you can easily customize it and change it. The template comes with image placeholders. Easily insert your own images.
If you’re looking for a trendy and professional proposal that'll catch the eye of potential clients, this template is a great choice. Edit it with InDesign. It comes with 16 pages total to share information about your team, SEO packages, and other relevant information.
Consider this clean landscape proposal if you’re looking for a clean and minimalistic template. This template comes with 40 pages and can be edited in InDesign. The template was designed in A4 format and comes with 10 different color schemes.
Designed perfectly for event managers and organizers. Get the right sponsors using this bold and engaging event proposal template. This is highly recommended for music events, award shows, cultural festivals, and other celebrations because of its festive graphics.
Have an upcoming fashion show to organize? This event proposal format is modern and clean so you can showcase more photographs of your clothes and models. It could be the perfect event sponsorship template for your project.
With 36 proposal pages, this event sponsorship proposal template gives you a variety of design options to choose from. The finish is professional and modern so you can get the right sponsors in no time. Get your design proposal sponsorship project off the ground with this professionally designed template.
With a modern and corporate look, you can secure a big-time sponsor with this event proposal template made for digital and web design events. Download this event sponsorship proposal template doc and customize it to meet your design needs.
Available in 10 modern color designs, you can surely get the attention of the perfect sponsor for any kind of event. It’s easy to change the colors, the dimensions, and the content in this event sponsorship packages template.
This template is for any event where health and wellness are promoted like yoga and other related activities. It uses vibrant colors with bold typography, making this stylish event sponsorship proposal template a great fit for many industries.
Planning an automobile show or a car dealership event? This template is perfect for events where cars are the main star of the show. It's also got the versatility to work for as a sponsorship deck template for other industries too.
This event proposal template is designed for any kind of project or events. It showcases essential information and combined with modern illustrations. Use it to get your template proposal sponsorship project completed in a flash.
12. Project Proposal
Get that project secured with this proposal template for any kind of event or project. Easily change colors, dimensions, or use different design combinations to match the feel of your event. This stylish sponsorship proposal design has so much potential.
If you need visually striking graphics, this event sponsorship template will do the job. It comes with a huge option of 32 pages, so you’ll have plenty of designs and formats to choose from. Use this event proposal design to jump start your design process.
For more reserved and traditional companies, this event proposal template balances the modern and professional looks. This event sponsorship template uses free fonts and can be edited in Adobe InDesign.
With 20 page designs, showcase your eCommerce store event more effectively. It's got outstanding future-forward graphics perfect for online businesses. It's so versatile that you could use it as an event sponsorship proposal and then remix it for other projects too.
16. Travel Proposal
Travel companies, hotels, booking sites, and other hospitality-centric services can use this event proposal template because of its tourism-focused look and feel. This event sponsorship proposal template is a colorful, memorable choice.
Anyone in the food business will want this event proposal template. Conveniently showcase your food and menu options easily. There's plenty of room for showing off eye catching photos in this event sponsorship proposal template.
If you're looking for a more futuristic look, this event proposal template is the perfect cut. It’s unique, sleek, and a visual breath taker. Change up the key colors here to make this event sponsorship proposal match your professional brand.
This template has a multipurpose, versatile design. Use it for sponsorship proposals and general business proposals. This template is actually a bundle with three proposal templates in one. Edit all the templates with InDesign or Word. It's a great event sponsorship packages template.
If you’re looking for a sports sponsorship proposal, this template is a great choice. It's got a bold, dark color scheme, but you can easily customize it to your liking. Edit the template in InDesign. It includes 24 pages in A4 format.
How to Customize a Sponsorship Proposal Template in Adobe InDesign
Have you found the perfect sponsorship proposal design, but now you're not quite sure how to edit it in Adobe InDesign? Here's some quick tips to help you jump right in and get started.
We'll use this event sponsorship proposal example in this walk through. Download it today on Envato Elements if you'd like to work along with this demonstration. Or use an Adobe InDesign sponsorship proposal template of your own.
Let's get started:
1. Looking at Rectangular Frames in Adobe InDesign
When you open an event sponsorship proposal template doc in Adobe InDesign you might see all the content in colored boxes. These boxes are called Rectangular Frames and they're a big part of how InDesign works. All your content is "held" within different frames that you can then resize and move around your layout.
Note that these boxes won't print in your final product. They're visual cues applicable to the document's back end, so your readers won't see this.
To create a new rectangular frame, use the Rectangular Frame tool, as highlighted in the Tools panel on the left. Simply click and drag to create a new frame. This is a good idea if you want to add something entirely new to your event sponsorship proposal template.
Want to temporarily hide these boxes? Go to View > Overprint Preview to toggle them off. To turn them back on, go back to View > Overprint Preview.
2. Pages in Adobe InDesign
Since most event sponsorship proposal designs are a multi-page document, it's important to understand how pages work in Adobe InDesign. You'll need to be able to navigate through the pages to edit and customize them.
To open up your Pages Panel, go to Window > Pages. You can see what it looks like in the screenshot below.
Here, we can see all our pages at a glance. Double click on a page to jump to it in your work space.
Right click on a page, and you'll see a variety of options. We can move pages, duplicate pages, and delete them from this menu.
3. Layers in Adobe InDesign
Most InDesign sponsorship deck template files are sorted into layers, for your convenience. Let's look at our Layers Panel by going to Window > Layers.
In this case of this event sponsorship proposal example, notice how the content on each spread has been organized into layers. We can click on the lock icon beside each layer to unlock this content so we can edit it. If we don't, this content will stay locked or protected from edits. Toggle this on and off as often as you'd like.
In this example, let's unlock the layer titled "Page 1 Intro & 2 About Us". It's highlighted in the example screenshot, below. We're going to make some edits on this layer.
4. Editing Text in Adobe InDesign
Next, let's edit some text in our event sponsorship template. We'll work on the layer that we unlocked in the last step.
Start by selecting the Type Tool in your Tools panel. It's highlighted in the screenshot below.
Then, let's click on some of the existing text on the page. This will activate the text box containing the text. We can then freely edit this text just as we would in most word processing environments.
5. Changing Colors in Adobe InDesign
Let's also change some colors on this page. There's a large, orange circle on this page, in this sponsorship proposal template. Let's change that.
First, take a look at your Tools panel. At the bottom you'll see the Stroke Color and Fill Color. The Stroke Color looks like an outline, while the Fill Color looks like a solid color.
Strokes are just that—they act like a visual outline around a frame.
Fills are the opposite—this is the color that fills the frame.
So, let's select our Selection tool in our Tools panel. Then select the large, orange circle (frames are typically rectangular, by default, but can also be polygons or ellipses, like this one here).
You'll notice that the Stroke and Fill Color match this circle when it's selected. Click on the Fill Color. This opens the color picker. Choose a new color and click Okay. There you've got it. Our circle is a new color. In this example, the circle has been changed to blue.
How to Write a Proposal for an Event
You may be wondering how to write a proposal for an event. To save you time, we’ve outlined the right ways to write, design, and format your event proposal.
Step 1. Briefly Introduce Your Organization, Event, & Goals
The first step is to let your potential sponsors know about your organization. Even if you're a well-known organization, it’s good to start with a bit of introduction about who and what you are as a company.
Then, go ahead and tell about the event you’re going to launch. Answer these must-know questions:
- What's the event all about?
- Why are you doing the event?
- What are the goals you want to achieve?
- How does this event correlate with your company?
Your potential sponsors must be able to understand why you’re creating an event. This shouldn’t be too long. The more concise and brief you are, the better.
Step 2. Explain How Your Potential Sponsors Will Benefit
This part is very crucial. What’s in it for them?
The idea is sponsorship is a two-way relationship. You benefit from their financial or non-financial support. In return, your sponsors get something too. It’s good to note what benefits they can get before, during, and after the event.
What are you offering to them? What makes the event sponsorship so tempting? There are many ways you can present the benefits of sponsoring your event. Here are a few well-rounded justifications:
- Get potential leads. They’ll get the opportunity to generate potential customers.
Network with other businesses. Aside from exposure to new audiences and customers, sponsors can also find new business partnerships.
- Add to their corporate social responsibility. If your event benefits a charity or for a good cause, potential sponsors will get a positive brand image.
Step 3. Offer Sponsorship Levels
In event sponsorship, it’s common that sponsors are offered different sponsorship levels. This leveling often comes with a package where price has already been set and the inclusive benefits attached to it.
Use tiering to divide the sponsorship levels. Some use package names such as platinum, gold, silver, or bronze package. You can get creative at this point. Make sure that you clearly define the inclusions and the distinctions for each sponsorship level.
Step 4. Lay Out Your Terms & Conditions
Every event sponsorship proposal must include the terms and conditions of the proposed partnerships. To ensure that sponsors won't take advantage of you, define the limitations of the sponsorship clearly.
Also, this section should also include your negotiation terms. Of course, there will be sponsors who will ask for discounts or extra perks on top of the inclusive benefits. You want to appear as open as possible so that potential sponsors won’t be put off easily.
Step 5. Close With a Persuasive Call-To-Action
Finally, your event sponsorship proposal must include an action step from your sponsors. Don’t let them get away easily. Make sure that you’re closing your event proposal with an urgent call-to-action.
One way to do this is to add a deadline to your event proposal. This way, your potential sponsors know when they must decide. But, to make it more effective add a time-sensitive offer to your call to action. For example, add a huge early bird discount or savings to the first five sponsors.
To learn more compelling strategies and practical tips to close any business deals, read the following tutorial:
5 Quick Event Sponsorship Proposal Design Tips for 2020
You may be wondering how to write a proposal for an event. To save you time, we’ve outlined the right ways to write, design, and format your event proposal:
1. Follow Your Branding Style
The first tip is to follow your branding style guidelines. This will ensure that your proposal is easily recognizable. It'll also reinforce your brand. Use your brand colors and fonts and a consistent image and photo style throughout your proposal.
2. Keep It Easy to Read
The second tip is to keep your proposal easy to read. Aside from using a legible font, use proper text formatting. Stick to short paragraphs and use headings and bullet points to make the copy easy to skim through.
3. Pay Attention to the Cover
Put as much thought into your proposal cover as you do in the rest of the proposal. Use a high-quality photo and make sure to include your company’s logo. Or consider using your main brand color with a shape overlay. Also, add your website address to the bottom of the page.
4. Mind the White Space
White space refers to the space around each individual element. Be sure to leave enough space between your text, images, and other elements to avoid your proposal looking cluttered.
5. Style The Call To Action
Lastly, make sure to include a call to action at the end of the proposal. This should clearly outline what the next step should be, whether that’s filling out a form, calling you, or emailing you. Use a contrasting color to make it stand out from the rest of the proposal.
5 Top Event Sponsorship Proposal Design Trends for 2020
Let's look at some of the top trends in sponsorship proposal design. We'll discuss what makes them so appealing. We'll also look at some noteworthy event sponsorship proposal examples:
1. Keep it Simple: Clean and Classy Space
Like so many things in life, less is often more. Avoid cluttering your layouts with too much content. Instead, try to find a balance between eye catching elements and supplemental elements.
Check out this event sponsorship proposal example, below. A lot of the space here, in each spread, is "empty." This is a strong, trendy design choice. There's a certain elegance to giving your design work "breathing room." Again, if there's too much clutter, it can prove to be visually overwhelming.
Use empty (or negative) space to experiment with balance in your compositions for a sleek, stylish look.
2. Command Attention: Eye Catching Contrast
Contrast can prove to be a really eye catching addition to your event sponsorship proposal template. Why? Think about what contrast is. As an example, take a look at the sponsorship proposal template below. Notice how the white title "Project Proposal" really stands out against the dark navy background. Why is that? It's because white has a lot of contrast against a dark color, like this one. If we had that white text on a light gray background, it wouldn't stand out much.
This concept is pushed much further, in this event proposal design. We see contrasting shapes too. Think about where the focal points are here—where your eyes go first—and the role contrast plays in that emphasis.
3. Memorable Variety: Full Color Pages
Mix up your pages with color. We can do so in so many ways. In this event sponsorship proposal example, the entire page color varies.
Do you see the previous concepts in action here? We've got ample breathing room. We've got contrast. There's so much good design here to admire.
Experiment with color—even the base color of your page doesn't necessarily have to stay the same from page to page. That's not to say we should get so varied that things get chaotic. Notice that the pages here still follow a continuous color scheme and theme. This is how we can use variety within boundaries to keep things consistent but interesting.
4. Visual Consistency: Color and Shape
That said, consistency is timeless. A strong event sponsorship template is going to look visually similar from page to page. That doesn't necessarily mean that every page and every spread should be a clone of the last. But there should be document wide similarities that act as a visual anchor.
Check out this sponsorship proposal design. Many of the pages vary a lot from the others, but they still have elements that keep the related to the others. For example, we see block themed elements throughout. We also see consistent use of color—yellow is definitely the theme here.
5. Stand Out: Experimental Format
Again, consistency is important. But it doesn't necessarily mean that our sponsorship proposal design has to be boring. Find a balance between variety and consistency. You also don't necessarily have to follow trends or the norm like an exact science. Just because portrait layouts are popular, doesn't mean something different might not work well for you.
In this case of this event sponsorship proposal, the designer has opted to work with a square format. It works well and potentially makes this template stand out as something different in the crowd.
Find More Consulting Proposal Templates
Aside from event sponsorship proposals, you'll find yourself dealing with other business negotiations. From making project proposals, getting more clients, or simply closing any type of business deals, you've got to always plan accordingly.
To help you with your business proposal needs, here are some great roundup posts that you can read and win your business proposal any time of the year:
- Proposals35 Professional Business Project Proposal Templates With Modern Pages 2020Laura Spencer
- Proposals35+ Best Business Proposal Templates Ideas For New Client Projects in 2020Marc Schenker
- Templates25 Microsoft MS Word Business Proposal Templates to Make Deals in 2021Brenda Barron
Common Proposal Questions Answered (FAQ)
Are you still wondering what to include in your proposal? Below, we’ve gathered the most common questions about proposals and our answers to them:
1. What's the Recommended Structure of a Proposal?
A proposal usually consists of the following sections:
- an introduction
- the main problem outline
- proposed solution
- and an overview of costs and benefits
After that, wrap up the proposal with a conclusion and next steps. We've got a detailed guide on writing a winning proposal that you can use as a reference:
2. What Programs Should I Use to Design My Proposal?
Use a professional page layout and publishing program. Some examples include InDesign and Microsoft Word. Learn more about publishing programs in these tutorials:
- ProposalsHow to Customize a Simple Business Proposal Template in MS WordLaura Spencer
- Print DesignNew Course: Design a Project Proposal in Adobe InDesignAndrew Blackman
3. What Types of Proposals Are There?
There are several different proposal types. The main three types are:
- formally solicited
- informally solicited
Other types of proposals include:
- supplemental proposals
4. What's a Request for a Proposal?
A Request for a Proposal (RFP) is sent out to possible suppliers or vendors of a desired product or service. The document includes the specific requirements needed.
If interested, potential suppliers or vendors respond with a proposal that addresses the points listed in the RFP. Pricing and timelines are usually also included.
5. How Long Should My Proposal Be?
The length of the proposal depends on the nature and scope of the project. You need to cover everything the client needs to know without overwhelming them with too much information. Typically, it takes between 10-15 pages to cover everything important, but more complex proposals may need to be longer.
Learn More About Making Awesome Proposals in 2020
Creating a great and engaging proposal that wins clients is no small feat. Luckily, we've got plenty of tutorials to help you make an awesome proposal in 2020 and beyond. Start with these tutorials:
- ProposalsHow to Make Great Business Proposals With Microsoft Word Templates (Docs)Sharon Hurley Hall
- ProposalsHow to Make a Better Business Proposal (With 15+ Design Tips for 2019)Brenda Barron
- ProposalsHow to Write & Design a Winning Business Proposal in 2019Laura Spencer
Download the Best Event Sponsorship Proposal Templates Today
As you write your event sponsorship proposal, remember to keep your sponsors in mind. Write your content according to your potential sponsors’ point of view. This way, they can easily understand what you’re trying to relay. At the end of the day, sponsors want to know what’s in it for them.
Remember: the key to designing a successful event proposal is always making sure you’re unique, visually captivating, and benefits-driven.
To design and format your event proposal, get inspired by the best event proposal templates from Envato Elements made for various industries. Also, check out highly customizable event proposal examples on GraphicRiver for any business needs.
Why not download your favorite event sponsorship proposal template now and get started?
Editorial Note: Our staff updates this post regularly—adding great new innovative sponsorship proposal designs that you can use to make your next proposal stand out.
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