If you’re a freelancing, running your own business online, then you're constantly looking for tools that can benefit your business.
Social media is a proven medium for interacting with potential clients and growing your audience, but with new platforms launching on a regular basis, it's difficult to know how much time you should sink into yet another tool.
This Session, written by David Masters, highlights the strengths of Google plus and shows you how to use it to grow your freelance business. There are eight parts to this Session, covering ground from setting up your account, networking with circles, using Google Plus to boost your search rankings, leveraging it to find clients, and more results driven material.
Google Plus: Waste of Time, or Vital Tool?
On the one hand, Google Plus grew at lightening speed. By December 2012, it had over 500 million users, on a par with Twitter, and around half of Facebook’s total userbase. On the other hand, Google Plus remains a a social media ghost town. Though it has half a billion users, almost no one actually uses it, at least not regularly. Is it really worthwhile for freelancers to use Google Plus? Or is it best to watch from the sidelines to see what its future holds? Let’s take a look and see how using Google Plus can benefit you as a freelancer.
How to Set Up Your Google Plus Freelancer Account
So you’ve decided to take the plunge into Google Plus? Good for you!
The first thing you must do is set up your Google Plus freelancer account. In this article, you'll be guided through the basics of setting up both personal and business Google Plus accounts. You'll get some technical tips with an overall focus on marketing. Let’s get going and fire up your freelance marketing with some Google juice!
Google+ Networking: Circles and Communities
On Google Plus, you add friends by putting them into your circles. You meet new people by hanging out in Google Plus communities. Jump into this freelancer’s guide to who you should add to your circles, how to meet new people in communities, and how to use communities and circles as a marketing tool.
Google Plus Updates: What Should You Share?
In this article, we look at whether it’s really worth posting to Google Plus (spoiler: it is for most freelancers), how to approach sharing on Google Plus, and the types of updates that best engage potential clients. You'll also learn how to format your updates, and who you should engage with.
Using Google Plus to Boost Your Search Rankings
Ranking high on Google is now all about producing quality content that’s useful, entertaining or inspiring to your readers. It’s also, increasingly, about engaging socially, and Google Plus is the most important social network in this respect, because it’s the network owned by the search provider. Let’s take a look at some of the top ways you can use Google Plus to boost your search rankings as a freelancer.
Finding Clients on Google Plus
In this article, you'll learn how to use Google Plus to attract, seek out and engage with prospects. Discover why Google Plus is the place to be – right now – if you want to stay ahead of the game with your online marketing. Hold tight, it’s going to be an exciting ride!
Using Google Hangouts as a Business Tool
Hangouts are a powerful freelancing tool, and are far more than a Skype replacement. You can use hangouts to regularly to meet with clients and other freelancers. Read on to find out how they can give a video boost to your freelancing business.
What You Should Know About Using Google Plus for Research
As a freelancer, you can use Google Plus’s features to research your target market and prospects, learn new business skills, curate content to share on social networks, and connect with like-minded people who are willing to teach what they know or help you brainstorm ideas. Let’s take a look at how to use Google Plus for research.