If you want to effectively market your business and reach more potential clients, you need a website for your small business. Given that most of us turn to the Internet for everything nowadays, a WordPress small business website increases your chances to be found and ultimately, leads to more clients and more revenue.
When it comes to creating a website for your small business, there is no better choice of platform than WordPress. Not only is WordPress free, but it also gives you complete control over your content, is easy to use, and has a plethora of themes and plugins that make it possible to create any type of website.
In this post, we’ll teach you how to choose a theme for your small business website and show you 20 of the best small business WordPress website themes for 2018.
How to Choose a Small Business WordPress Theme for Your Website
With thousands of small business WordPress themes available, it’s easy to get overwhelmed and frustrated when trying to choose a WordPress theme. Before we dive into our theme roundup, here are a few helpful tips that will show you what features to look for and help you choose the best small business WordPress theme for your site.
- Responsive design. One of the most important features to look for in a WordPress theme is responsive design. A responsive theme will adapt to the screen size that the visitors is using, which means that potential clients won’t have to scroll, pinch, and zoom unnecessarily to see your content.
- Easy customization. You’ll also want to look for a theme that’s easy to customize so you can incorporate your brand colors and fonts as well as change the layout of any page without learning how to code.
- Fast loading times. Pay attention to the theme description and look for a theme that says it loads fast or was optimized for speed. Search engines place more importance on page loading times and prefer websites that load fast now, so be cognizant of that.
- SEO optimization. Even though WordPress has great SEO from the start, a theme that’s optimized for search engines will help your site rank better, so opt for a theme that’s been SEO optimized.
- Necessary features. Lastly, you’ll want to look for special features that will help you convert visitors into customers and clients as well as those that are best suited for your small business. Calls-to-action, newsletter sign up forms, contact forms, booking forms, event calendars, and portfolios are just some of the features that might come in handy for your business.
Best Small Business WordPress Themes
Small business WordPress themes on this list feature stunning designs that are also responsive. On top of that, they're packed with features that will help you stand out from the competition, showcase everything your business has to offer and turn visitors into loyal customers.
Marketing Pro is a great choice for any small business that's in the digital design, marketing, and SEO industry. The theme comes with more than nine beautifully designed pre-made templates that were optimized for increased conversions. You’ll also find a drag-and-drop page builder, various shortcodes so you can easily add calls-to-action, buttons, accordions, and other elements as well as plenty of options to change the visual style of every aspect of your theme.
If you’re a service-based business that needs booking and scheduling features, look no further than the Entrepreneur theme. On top of booking features and a modern and responsive design, the theme includes multiple demos, a portfolio page template so you can show off your past projects, various booking and registration forms, and the ability to accept payments through multiple payment gateways.
The Creatify theme is a versatile and multipurpose theme that can be used for any small business niche. It features a modern and clean design and is easy to customize. Main features include:
- Drag-and-drop page builder
- One-click demo import
- Retina-ready and responsive
- Integration with MailChimp
- SEO optimized code
- Fast loading times
The Bodega theme has a stylish, elegant design and more than 30 premade demos suitable for a variety of small business niches, including shops, restaurants, marketing agencies, and more. The theme comes with a stunning slider that you can use to showcase your past projects or members of your theme. Customers love the customization possibilities and author support:
Love this theme, and its extensive ability to customize. Author is supportive and helpful as well.
The Bonfire theme is a great choice for creative agencies, web studios, freelancers, portfolio sites, and more. The theme includes a robust admin panel that will allow you to easily customize fonts, colors, and other visual aspects. Bonfire includes some of the most popular WordPress plugins including Visual composer, Slider Revolution, WPML, Mega Menu, and more so you can create a powerful website for your small business.
The ShopApp theme is a feature-rich e-commerce theme perfect for any small business that wants to start selling their products online. With 13 premade demos and hundreds of layout possibilities, you can create a unique online store and start selling within minutes. What’s more, the theme is fully responsive and translation-ready.
The Candar theme is a minimalist portfolio WordPress theme perfect for freelancers, designers, and small agencies. The theme allows you to present your past projects in a simple, yet elegant way and looks great on any screen size. Key features include:
- 4 Homepage types
- 5 Portfolio variations
- Easy to customize
- Sortable portfolio
- Visual Composer included
- SEO optimized design
- Social Sharing ready
The Reneva theme is suitable for any kind of business and company thanks to its versatile design and features. This theme is very easy to use and comes with pre-made demos that can be imported with a single click. With this theme, you’ll be able to display your portfolio, build trust with client testimonials, sell digital and physical products with ease, and so much more. Customers praise the flexibility of this theme:
absolutely great work!!! perfect for my small business
Try the Dash theme if you’re looking for a WordPress theme with a professional, corporate feel. This theme would be a great choice for business agencies, law firms, and other corporate websites. Dash includes multiple page templates, a stunning full-screen slider with various effects, a drag-and-drop page builder, and much more. It’s also easy to customize and looks great no matter which device your visitors are using to view it.
The Local Business theme is a great choice for small local businesses like the name implies. It features a modern and elegant design that’s also responsive. You’ll find the ability to easily edit any of the premade layouts, numerous page blocks, the ability to sell both physical and digital products, and more. The theme also comes with detailed documentation and a plethora of customization options. Customers praise the design quality of this theme:
This theme is clean, easy to work with and well-developed. Thank you!
Consider the Hotstar theme if you favor flat design. The theme has a multipurpose concept, which means it can be used by a variety of niches and includes 15 homepage variations that can be imported with a single click. Key features include:
- Drag-and-drop page builder
- Live customizer
- Custom brand color
- Google web fonts integration
- Retina ready and responsive
- MailChimp plugin support
- Contact form 7 support
- And more
The André theme is a clean and modern theme that’s suitable for small business owners, entrepreneurs, and creatives. It includes all the features you need to create a professional WordPress small business website quickly such as portfolio templates, testimonials, numerous customization options, MailChimp integration, and more.
Aptly named The Business, this business theme offers a professional design, powerful features, and a one-page layout, making it a perfect choice for busy entrepreneurs and small business owners who want to launch their website as quickly as possible. The theme comes with multiple pre-made demos, tons of customization options, and an easy to use drag-and-drop page builder.
If you’re a brand-new startup eager to get your website up and running, consider the Small Business CD theme. This theme was designed with startups in mind, but is flexible enough to be used for all types of business websites. The theme features a clean and modern design and allows you to present your team or past work with stunning slideshows and portfolio layouts. Here’s what our customers love about this theme:
Flexible themes and excellent support. I look forward to future updates and items from these team.
The One theme has a beautiful design with eight unique homepage designs and more than 30 inner page designs. You can easily edit those layouts or create your own thanks to the inclusion Visual Composer, which allows you to tweak fonts, colors, and more. Key features include:
- Special page templates for events, team, portfolio, FAQ, and more
- WooCommerce support
- Events calendar support
- Additional 25 elements for Visual Composer including Accordion, Blog posts, Branch, Button, Client slider, Google maps, and more
- Retina-ready and responsive
- Extensive documentation
- Translation-ready thanks to WPML plugin
- Custom widgets
- And more
The Bizly theme was designed with law firms and small businesses in mind. It offers the right amount of features that won’t overwhelm novice users and an elegant, professional design that will help you make a great first impression on potential clients. You’ll also find predesigned inner pages that show off your team and clients and an extensive documentation.
The App Promotion theme, like the name implies, was built with the idea of helping you promote your apps, product launches, events, promotional offers, and more. The theme comes with three stylish home pages with amazing animated content that is sure to grab the attention of your visitors. You’ll find plenty of customization options, a bundled slider plugin, WooCommerce support, and so much more.
Westy is a beautiful multipurpose WordPress theme that comes with a powerful drag-and-drop page builder so you can easily edit page layouts and create your own. The theme boasts an impressive number of homepage concepts that can be imported to your site with a single click and you won’t lack customization options in the admin panel. On top of that, the theme is optimized for SEO and built to load quickly.
The Agency is a professional one-page WordPress theme, perfect for digital agencies, marketing firms, and other creative businesses. This theme is cross-browser compatible, fully responsive, and retina-ready and you can easily customize every aspect of your WordPress small business website with the powerful admin panel. On top of the drag-and-drop page builder, SEO optimization, and numerous pre-made demos, the theme also allows you to effortlessly build your email list.
The Jupiter theme has been optimized to load as fast as possible to provide the best possible user experience for your visitors. It also includes other features like the ability to showcase your products and services, create unlimited page layouts, easily sell products, and rank better in search engines.
Launch Your Website With WordPress and a Small Business WordPress Theme
The themes on this list are just tip of the iceberg when it comes to small business WordPress themes. If you want to see even more small business WordPress themes, be sure to head on over to Envato Elements and check out our full collection of website templates for small businesses.