One of the reasons WordPress is so popular is the sheer amount of themes available for almost any niche imaginable. Whether need a small business website or a personal blog, you’re bound to find a theme that suits your needs.
Even though there are plenty of great WP themes designed with specific industries in mind, there are also professional multipurpose themes that can be used for any type of website. They are also one of the most popular types of WordPress themes precisely because of their versatility.
What Makes Premium Multipurpose WordPress Themes So Great?
There are several reasons why a versatile WordPress theme is a top choice for your website:
- Use It When You Can’t Find a Theme for Your Industry - In some cases, your niche may be so specific that there aren’t many websites like yours, which results in there being no themes available. Multipurpose themes fill that void with the versatility of their layouts and customization options
- Consider a Multipurpose Theme if You Can’t Find a Design You Like - Similar to the above, if you can’t find a design that matches your aesthetic, use a multipurpose theme to design the site exactly the way you like it.
- Premium Versatile WP Themes Often Include Easy Site Building Tools - With page builders and tons of pre-made demos, you can mix and match to achieve a unique look for your site quickly. They can also be customized completely from fonts to colors; icons to sliders for added visual appeal.
- Optimized for Fast Loading Times and SEO - Given that they can be used for many different purposes, special attention has been given to page loading times and SEO. This means that regardless of the demo you choose, your site will rank better and load faster.
It's important to use one of the most professional WordPress themes to make your site with.
Where to Find the Most Popular WordPress Themes (2017)
You can find a great selection of Premium WordPress themes on ThemeForest, with the trending best-sellers topping our weekly charts in 2017:
Now let's go beyond the last week of trending WP themes (and WordPress hosting options), and take a look at what WordPress themes are the most-popular and most-used this year:
Best Premium WordPress Themes (Top 20+ For 2017)
In this curated selection, we feature 21 of the most popular Premium WordPress themes that meet all of the above criteria and continually top the charts on ThemeForest.
These versatile WP themes offer a robust set of features and stylish designs for making great sites. All of these most popular themes have been freshly updated for 2017. They are the most professional WordPress themes you can use.
The Avada theme has long dominated the number one spot on ThemeForest for quite some time, and it's the most popular theme with good reason. It offers plenty of customization options, demo layouts for a variety of niches, as well as the Fusion Builder to create a unique layout. All of this, along with a consistent 5-star rating and great user reviews like:
“Amazing theme, very flexible, fun to work with. I hate web design and Avada actually makes it exciting again!!”
It’s easy to see why Avada continues to dominate in sales. This Premium WordPress theme is still the most popular in 2017. Use the professional Avada WP theme to make a unique WordPress website with a stylish design quickly.
The latest version of Enfold (for 2017) includes over 100 page layouts and a new layout editor that lets you preview the changes in real time as you’re designing the layout of your page. You can modify styling, colors, and fonts directly from within the backend. Some of the main features include:
- Ajax Instant Search
- WooCommerce Bookings Support
- Mailchimp Newsletter Integration
- Advanced Typography Options
- Extensive documentation
The theme has also been optimized for SEO, as well as video support, and features a clean and responsive design.
Consider using the Be Theme if you can’t find a suitable theme for your niche. This top WordPress theme offers more than 200 pre-built demos that cater to almost any niche imaginable. It also has the option to add Envato Hosted, our premium managed WordPress hosting solution.
Make sure you use one of the most professional WordPress themes to make your site with. It's loaded with customization options to take your site to the next level. Not only can you customize and create your own layouts from scratch, you also get complete control over colors, fonts, header styles, and more.
The7 WordPress template offers seamless integration with Visual Composer and Revolution Slider, making it very easy to create elegant layouts and add extra visual appeal with stunning slideshows. The best part about this theme is the ability to mix and match different layouts to create a unique website ready to wow your customers in 2017. Grab this theme and launch your new WordPress site quickly.
The X Theme offers four unique “stacks” which are different designs, each of them featuring at least 10 unique demo layouts. Pair that with endless customization options and you can rest assured your site will never look the same as someone else’s. The X Theme also boasts numerous integrations with plugins like Layer Slider, ACF Pro, Woo Checkout Editor, and many more. It's also been fully updated for 2017.
Consider the Jupiter WP theme if you want a website that loads fast. The theme has been designed with special attention to page loading times in 2017 and it also allows you to save the history of your edits. However, all its features are not the only reason why Jupiter is so popular:
“Just can't say enough good things about support for this theme. The theme itself is one of the best available, but the support makes it #1!”
With flexible customization options and quality support, you can’t go wrong if you choose this theme for your website. It's also one of the most used WordPress themes on ThemeForest.
The Gem is a modern and versatile WordPress template that can be used for business or corporate websites, as well as for portfolio and agency websites. The theme comes packed with over 150 pre-made pages and more than 250 different styles to choose from. Key features include:
- Parallax & video backgrounds
- Smooth scroll and elegant animations
- SEO / Search Engines Optimized, compatible with SEO plugins
- WooCommerce full design integration for online shops
- WPML optimized for translations
Grab this theme and make a unique website with a great design quickly.
TheArk is a newcomer on the marketplace but it’s already making a big impact and climbing the popularity ladder in 2017. The WP theme features a fresh and modern design with its own page builder and integration with popular plugins such as:
- Revolution Slider,
- MailChimp, and others.
You’ll find a huge selection of different layouts and almost infinite customization options that let you fine tune every aspect of your website.
The top WordPress theme Infinite allows you to choose how you want to see the changes you’re making to your design with three different preview modes: live, preview, and block. This is one of the most professional WordPress themes to build your site with.
There’s an option to assign a different background wrappers and custom skin color for a specific item wrapper. On top of 20 high quality demos, different navigation, and header styles, this theme is perfect for anyone who likes to have full control over their site’s design.
The Fevr WP template has an elegant design that’s perfect for creative agencies, photographers, or freelancers who want to showcase their portfolio and past projects. It also integrates with bbPress so you can build a community around your site or simply offer a support forum for your clients.
WordPress users who download Bateaux praise the theme not only for its design but for the ease of use and various customization options:
“Once you've learned how to build your pages, this theme allows a high customization level, including how to display every single item on tablets and mobiles.
This customization is ideal to avoid multiple websites looking all the same, on which you can recognize the theme used."
This top WordPress theme markets itself as the only theme you’ll ever need and it proves it with its own Blueprint Builder, tons of customization options, intuitive backend, and multiple demo layouts.
The Roneous theme boasts a pixel-perfect design with 30+ design styles and a number of demo layouts. They range from corporate and agency to blog and coming soon pages. The theme can be easily customized quickly. It allows you to take your site to the next level in 2017 with video and parallax support.
The Flatsome professional eCommerce WordPress theme is a perfect choice for a business website or an online store. It's optimized for fast loading times and search engines and with features like live page builder, built-in AJAX search, portfolio, and product features. This premium WordPress is designed to help you attract more clients online and sell more of your products through your store.
Salient comes with more than 150 demos that can be imported with one click. It also includes multiple sliders, and elegant page transitions, along with an off-canvas menu.
This is one of the most professional WordPress theme. It can be used for corporate websites but also personal blogs and eCommerce stores. A standout feature is the ability for your users to love any of your pages or posts—which you can use to create more, similar content.
Grab this popular theme that's been updated for 2017.
Total’s main selling point is the ability to drag-and-drop elements into place to design your website. It's quick to work with. The theme is powered by Visual Composer and includes a plethora of customization options and a variety of demos. You can also take advantage of bbPress integration to build a community on your site.
The theme is fully responsive and optimized for SEO in 2017.
Oshine is a flexible WordPress theme with 27 unique demos that has been rated as one of the best portfolio and photography themes for 2017. This most popular theme comes with a fully visual page builder, pre-built concept sections, and a live text editor. On top of that, it integrates with many popular WordPress plugins such as Revolution Slider, WPML, and more.
If you’re on the lookout for a versatile blog or magazine WP theme give Soledad a try. It's one of the most used WordPress themes on ThemeForest. The theme comes with a clean design that lets you display as many stories as possible without cluttering your pages. It also includes a recipe custom post type plugin, as well as a review plugin, and different article layouts for ultimate flexibility.
Try the Brooklyn WordPress theme if you’re a fan of a modern parallax design. The theme has a strong focus on creative layouts and can be used by photographers, freelance designers, or creative agencies in 2017. Aside from numerous customization options, the theme includes easy portfolio and pricing table management, and WPML integration.
Porto is a responsive WordPress theme that is extremely customizable, easy to use, and suitable for every type of business, portfolio, blog, and ecommerce site. The theme includes 30 homepage layouts and skins as well as complete integration with social media and SEO optimization. It's quick to customize and is packed with the features you need to make a great site in 2017.
The Bridge WordPress theme is another best seller in the creative category, with demos built for a variety of small businesses and creative agencies. This pro WP theme offers plenty of portfolio styling options, different blog layouts, video support, and interactive elements like charts, graphs, progress bars, and more.
What sets the Uncode WordPress template apart is the Content Block feature that allows you to create reusable page elements that you can use throughout your entire site. Other key features include:
- SEO Optimised
- Beautiful Media Galleries
- WPML Ready
- Social Networks Integration
Grab this beautiful WordPress theme to make a unique website with.
How to Make Your Premium WordPress Theme Stand Out
The most popular, premium WordPress themes come with a number of different layouts that are suitable for various niches. But, the best things about these popular WP themes is the fact that you can customize any of the layouts and rearrange them to achieve a unique look.
Here are a few more tips to make your theme stand out better:
- Use Your Brand’s Colors and Design Elements - A great way to make your website stand out is to use your brand’s colors or distinctive patterns for backgrounds. No two brands are alike, so incorporating brand elements build brand recognition and sets you apart.
- Mix and Match Elements From Different Layouts - Some multipurpose themes like The7 allow you to use layout sections from different demo layouts. Use it to your advantage to add visual appeal and a dose of uniqueness to your site.
- Opt for a Video Background - Many websites nowadays use a slider or a parallax background. However, if you use a video background like in the Bridge theme, you’ll make your site appear more interactive and catch the attention of your visitors. Make the video work for your brand by using your products or to showcase your employees.
Experiment With the Page Builder - Even though you can import a pre-made layout, don’t be afraid to use the page builder and let your creativity run wild. It will add a touch of your personality and give you the opportunity to arrange sections how you want them to appear.
Use a Premium WordPress Theme (To Make Your Site in 2017)
Starting your website or simply giving it a fresh look has never been easier thanks to a plethora of the best premium WordPress themes that can be used for a variety of niches.
Use this post to browse through the top 20+ most popular WordPress themes to find the best one for your site. Or, take a look at our ThemeForest marketplace to find even more premium and popular themes that will take your site to the next level in 2017.
Also, if you're on a budget, you can still get a premium website design with one of our free WordPress themes.
Editorial Note: Our staff updates this post regularly—adding the most popular WordPress themes with the best, trending template designs.