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Twitter for Freelancers, Series


If you're not on Twitter right now promoting your freelance business, then you may be a bit skeptical about the benefits of social media marketing. Is it really worth all the time you can sink into it? It can be, especially if you approach it with a strategic mindset.

This Session, written by David Masters, highlights the strengths of Twitter and shows you how to get set up, grow your following, promote your freelance business, analyze your metrics, and more. You can use Twitter for research as well, it's a great place to network, meet new clients, pose questions, get answers, and pull the information you need.


Is Twitter Worth it for Freelancers?

This article serves as a handy primer on the benefits and fallbacks to using Twitter to promote your freelance business. Twitter’s a communications platform, which makes it suitable for marketing your services. But is it worth your while, considering all the time and energy you’ll invest? Let’s take a look, starting with the argument for using Twitter.


How To Set Up Your Twitter Profile

You’ve decided Twitter might be a good fit for your business, and you want to give it a whirl. This article will walk you through step-by-step in setting up your profile and freelance brand on Twitter. You'll learn what’s important from a marketing perspective. Let’s get started with setting up your freelance presence on Twitter.


What Should Freelancers Tweet About?

A mere 140 characters sounds easy enough to write. That is, until you have to do it daily, over and over again. This article provides you with a framework for what freelancers should Tweet about. It asks thought-provoking questions to help you create your own freelancer Twitter editorial.


Twitter: To Schedule or Not To Schedule?

In this article, we'll look at the cons and pros of scheduling your tweets, with a bias towards a mix of scheduled and live tweets. Scheduling a tweet is similar to scheduling a blog post. It’s convenient for you, as it saves you time, and it’s convenient for your audience, as it spreads your tweets out across the day.


How to Grow Your Twitter Following

Followers are great for two reasons: they provide social proof and they help spread your message. Every follower is like a micro-testimonial. Think about it: if you were hiring a freelancer, would you first check out the freelancer with 10,000 Twitter followers or 10 followers? Let's look at simple tips to engage and grow your twitter audience.


Tracking and Understanding Your Twitter Metrics

For those who’d like to know the mechanics of how Twitter is working for them, there are easy to use and low-cost tools available to help you dig deeper. Keeping track of your metrics is a form of research. Your aim is to find out what works at engaging clients, and what doesn’t. In this article, we look at what you can (and can’t) discover by digging into your stats, the types of stats you should be measuring, and the tools you can use to measure them.


How to Find Freelance Clients on Twitter

Like it or not, if you’re on Twitter, you use it for marketing. Twitter is a public platform, and potential clients will look at your Twitter account when they’re deciding whether to hire you. More importantly, Twitter is about building relationships and networking, which is a form of marketing. In this article, learn how to pro-actively use Twitter as a marketing tool, both to search out freelance gigs and to reach out to contacts who could become clients.


Using Twitter for Freelance Business Research

As a freelancer, you can use Twitter to discover the needs of potential clients, spark up new ideas for a dusty old project, see what others are saying about you and your work, and train yourself in new skills. In this article, you'll learn how to use Twitter as a powerful research tool to give you the edge you need as a freelancer.

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