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  1. Business
Business

Business Learning Guides

Access the latest business skills and training all in one place. Try one of these comprehensive learning guides to master everything from delivering better presentations to nailing social media for your small business.

Whether you want to start a business or boost your career, you'll find all the business advice and tips you need here. You can even get in-depth software training on apps like Keynote and Google Sheets. Or conquer your fear of public speaking—it really is all here.

  1. Freelance Financial Bootcamp

    8 Posts
    Successful freelancers master more than their domain skills alone—you also have to dig into the numbers. In this freelance financial bootcamp, you’ll learn the basics of bookkeeping, budgeting, investing, and subjects like how to get paid well and on time. Get the financial knowhow your freelance business needs to thrive today and long term. 
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  2. Email Marketing Jumpstart

    11 Posts
    You've heard email marketing is a good thing, but you're not sure it's right for you. You still need to be convinced it's a good channel. But even if you're convinced, you don't know how to grow your list or develop an effective email marketing strategy. And you've no idea what to write about. This series will show you why email marketing is an essential tool for almost every business. It will also help you develop an email marketing strategy, showing you how to get attention with your emails, while giving you ideas for what to write about.
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  3. Naming Your Business

    3 Posts
    Getting your brand right makes a big difference to your business's prospects. But choosing the right name is difficult to do, and knowing how to protect that name and how to change it later is also be problematic. In this rapid-fire series, you'll learn that factors that go into a successful business name, how to choose it, how to protect your brand with a trademark, and how to change it if necessary. 
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  4. Writing Effective Business Emails

    7 Posts
    If you want to appear professional in your email conversations, get your point across, have the nuance of what you’re writing understood, and acted upon, then read on. With email best practices and tactics in hand, you’ll improve your effectiveness and feel more confident when writing business emails. In this series, we lay out critical email strategies to use in a professional working context—giving you the starting point you need to communicate successfully. 
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  5. Leveraging Public Speaking for Your Business

    8 Posts
    In this series, you’ll learn how to leverage public speaking to promote your profile, bring awareness to your products and services, as well as drive in direct income to your business. Learn how to land the lucrative speaking engagements you're aiming for and use speaking as a platform to reach your goals.
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