Once you've got a newsletter set up to bring you in new clients, you may start to think about what else you can do with the newsletter format to promote your...

What's the point of having a newsletter if it doesn't provide you with paying clients? It takes a lot of work to put together a newsletter regularly, as well...

Back in the bad old days, many people would maintain email lists by hand: they would have a text file saved somewhere, with a list of email addresses. Then,...

It can be difficult to write enough content to fill a newsletter on a regular basis — especially if your newsletter is doing its job and bringing you plenty...

When you ask for someone’s email address, you’re asking for something that’s actually fairly valuable: you’ll be able to contact them directly if need be....

Operating an email newsletter means that you need to plan on producing content (probably written) on a regular basis. You may be publishing weekly, monthly...

Email may be a fifty-year-old technology, but it’s still an incredibly useful marketing tool. Billions of people use it not only for communication, but to...