Here’s what Google Analytics 4 is, and why it’s critical that you start using GA4 ASAP if you’re not already!

Big data isn’t only for big business. Small businesses can benefit too. Let's look at specific ways that small businesses can use big data to improve...

Ever wondered how Google Analytics knows when you leave a page? It turns out, it doesn’t, which makes “Avg. Time on Page” and “Avg. Session Duration”...

Continuing our series on interpreting web analytics, this article looks at how factors like infinite scrolling affect bounce rate, and how it’s possible to...

In this introductory post to “Demystifying Google Analytics” we’re going to look at what a “bounce” actually is, then show how, in many situations, why this...

Have you heard about all the powerful insights Google Analytics can churn out for your business? (Here are just 3 Google Analytics insights you can learn...

Google Analytics is one of the most popular analytics packages available online, in part due to its price. Where most analytics software is relatively...

As a solo freelancer, you probably don’t have the budget to conduct big market research studies like the big guys to learn how to improve your business -...