A franchise can be a great way for entrepreneurs to run a business and benefit from the marketing and brand recognition of their chosen franchise. But it's also possible to lose a lot of money. This series will provide a clear, step by step guide to understanding franchise businesses, finding a good one, evaluating it, and running it successfully.

You've heard email marketing is a good thing, but you're not sure it's right for you. You still need to be convinced it's a good channel. But even if you're convinced, you don't know how to grow your list or develop an effective email marketing strategy. And you've no idea what to write about. This series will show you why email marketing is an essential tool for almost every business. It will also help you develop an email marketing strategy, showing you how to get attention with your emails, while giving you ideas for what to write about.

Getting your brand right makes a big difference to your business's prospects. But choosing the right name is difficult to do, and knowing how to protect that name and how to change it later is also be problematic. In this rapid-fire series, you'll learn that factors that go into a successful business name, how to choose it, how to protect your brand with a trademark, and how to change it if necessary. 

If you're considering turning one of your bright ideas into a company, or are already in the process of doing so for the first time, then this series on launching a startup is for you. We cover everything from generating an idea for a startup through to the official launch. In this series, learn how to take a lean approach (launch cheap and launch smart), as we present best practices, and creative approaches as well. 

Would you like to launch and operate your own microbusiness? A business small enough to require only yourself and maybe a few contractors, but profitable enough to fund your biggest goals. This series on starting an online microbusiness will show you how.  

In this series, you’ll learn how to leverage public speaking to promote your profile, bring awareness to your products and services, as well as drive in direct income to your business. Learn how to land the lucrative speaking engagements you're aiming for and use speaking as a platform to reach your goals.