This is your go-to guide to getting started with social media for your small business marketing—giving you the strategy, tips, and knowhow to begin right. Learn how to setup your social media profiles, plan how you’ll engage and grow your fans, as well as the best tools to use. You’ll also discover the channels to begin with initially and how to measure your results.

Whether you’re starting your own small business, freelancing, or looking to better brand yourself, their are a number of branding strategies that will help you stand out in the marketplace. In this series of tutorials, learn the basics of branding, how to form a powerful brand strategy, stake out your value position, as well as build your brand for profit and success.

All work and all stress isn't good for anyone, but how do you find time to dig out yourself out of the hole when you're already overwhelmed? This guide leads you through the essentials of productivity: the basic concepts you need with no fluff and no unnecessary complication. Apply these strategies a little at a time and you'll begin to regain control in both work and life. Experience greater productivity and fulfillment—with plenty of time left for the fun stuff.

Successful freelancers master more than their domain skills alone—you also have to dig into the numbers. In this freelance financial bootcamp, you’ll learn the basics of bookkeeping, budgeting, investing, and subjects like how to get paid well and on time. Get the financial knowhow your freelance business needs to thrive today and long term. 

Businesses face all kinds of risks, some of which can cause serious loss of profit or even bankruptcy. But while all large companies have extensive "risk management" departments, smaller businesses tend not to look at the issue in such a systematic way. In this guide, you'll learn the basics of risk management and how to apply it in your business. 

A franchise can be a great way for entrepreneurs to run a business and benefit from the marketing and brand recognition of their chosen franchise. But it's also possible to lose a lot of money. This series will provide a clear, step by step guide to understanding franchise businesses, finding a good one, evaluating it, and running it successfully.