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  1. Business
Business

Business Learning Guides

Access the latest business skills and training all in one place. Try one of these comprehensive learning guides to master everything from delivering better presentations to nailing social media for your small business.

Whether you want to start a business or boost your career, you'll find all the business advice and tips you need here. You can even get in-depth software training on apps like Keynote and Google Sheets. Or conquer your fear of public speaking—it really is all here.

  1. Google Adwords for Small Business

    3 Posts
    Google processes 40,000 search queries every second—that's 3.5 billion searches per day. Google Adwords can give you a high placement in search results, and is effective if you choose the right keywords, create a compelling ad, and have a landing page that converts leads. In this guide, learn how to leverage Google Adwords in your small business.
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  2. Email Marketing Jumpstart

    11 Posts
    You've heard email marketing is a good thing, but you're not sure it's right for you. You still need to be convinced it's a good channel. But even if you're convinced, you don't know how to grow your list or develop an effective email marketing strategy. And you've no idea what to write about. This series will show you why email marketing is an essential tool for almost every business. It will also help you develop an email marketing strategy, showing you how to get attention with your emails, while giving you ideas for what to write about.
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  3. Writing Effective Business Emails

    7 Posts
    If you want to appear professional in your email conversations, get your point across, have the nuance of what you’re writing understood, and acted upon, then read on. With email best practices and tactics in hand, you’ll improve your effectiveness and feel more confident when writing business emails. In this series, we lay out critical email strategies to use in a professional working context—giving you the starting point you need to communicate successfully. 
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  4. Profiting with Business eBooks

    9 Posts
    Ebooks are a fantastic way for freelancers and business owners to demonstrate their expertise. They are excellent lead generators and with a bit of promotion you can generate a good profit. If you're planning to write an ebook, then this series—written by ebook author David Masters—is for you.
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  5. Strategic Planning for Your Microbusiness

    10 Posts
    In this series on business planning, our aim is to help you strategically inject energy into your microbusiness. Discover your values, find the story inside your business, unlock your passion, set your vision, and fall in love with your microbusiness. Uncover the core elements that are vital to growth and development.
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  6. Fundamentals of eCommerce

    8 Posts
    Setting up shop online only takes a few minutes, several clicks of the mouse, and a small monthly investment—less than the price of most broadband packages. Do you have an eCommerce idea you're toying with? If so, now is a great time for you to start your eCommerce based business. In this series dig into eCommerce store options, payment gateways, fulfillment packages, the details of how to write effective product descriptions, split testing, and more.
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