How to Create Selling eCommerce Websites
Designing and developing e-commerce websites is a puzzle with thousands of pieces. Not only are the layout and structure of your Web store important, but you also have to keep the user experience and conversion rates in mind. These are what, in the end, really convince your client’s customers to click that shiny “Buy now” button.
In this book you’ll be studying the universal principles for successful e-commerce websites, which include improving your check-out process and making your product displays more attractive. In reality, optimizing your conversion rates takes little effort. Find out how to resolve small usability issues to immense effect. Are you familiar with A/B and multivariate testing? Use them to figure out how customers respond to minimal changes in design, content structure and check-out convenience. Customers decide whether to stay on a page in just a few (milli)seconds, so you better make them count!
Only outstanding articles have made it into the book, according to Smashing Magazine’s high-quality standards. Our authors are professionals, and their careful research figures largely in the book. Take the advice of experts who know exactly what they’re writing about.
Designing and developing for e-commerce takes a lot of brain work, knowledge and research before you start. You don‘t only have to please your customer with a beautiful layout and a smart structure – you also have to make your client‘s customers easily understand what it‘s all about, thus providing for a great user experience and high conversion rates.
This book steps you through the preparation of your e-commerce projects, showing you what it takes to present merchandise as beautifully and convincingly, and how to run valid and successful A/B and multivariate testing of various designs.
These articles are a selection of the best from Smashing Magazine in 2009 and 2010 dealing with creating e-commerce websites. The articles have been carefully edited and prepared as a PDF version and versions for ePub and Mobipocket compatible e-book readers, such as the Apple iPad and Amazon Kindle. Some screenshots and links were removed in order to make the book easier to read and to print.
We have put this book together to give you all the information you need for successful e-commerce websites in one fell swoop. Enjoy and good luck with your work!
Table of Contents
Getting Started With E-Commerce
5 Universal Principles For Successful E-Commerce-Sites
12 Tips for Designing an Excellent Checkout Process
How to Engage Customers in Your E-Commerce Website
Principles of Effective Search in E-Commerce Design
15 Common Mistakes in E-Commerce Design
E-Commerce: Fundamentals of a Successful Re-Design
Improve Your E-Commerce Design With Brilliant Product Photos
How To Use Photos To Sell More Online
Design To Sell: 8 Useful Tips To Help Your Website Convert
7 More Useful Tips To Help Your Site Convert
Optimizing Conversion Rates: Less Effort, More Customers
Optimizing Conversion Rates: It’s All About Usability
Use Conversions To Generate More Conversions
The Ultimate Guide To A/B Testing
Multivariate Testing: 5 Simple Steps to Increase Conversion Rates