Successful Freelancing


It didn’t work out as you expected, did it? The freelancing life was supposed to give you more time with the family and free you from that incompetent boss. You even assumed you would be better off financially. Instead, you’re working longer hours and are under constant stress, worrying about various aspects of your business. It has to stop.

If you are thinking of freelancing or are close to surrendering to your workload, then this eBook will be a treasure chest for you. Realizing that you have made the same mistakes as many before you can be a relief. Read up on how to pitch like a pro and handle your finances properly. Get precious tips on a key issue in freelancing: communication with clients and partners. Compelling marketing strategies will brighten your future, win contracts and make your business profitable.

This eBook proves that the hand-picked content within, culled from the past two years on Smashing Magazine, makes even more sense when put into context. It has been worth a pot of gold to all those who have already read it. So, make your freelance business successful with minimal investment!

Being a great web designer or developer is one thing – running a successful freelance business another. Whether you already have work experience in companies or you’ve just graduated from design school: Being self-employed entails a number of tasks you most likely didn’t have to deal with so far. As a freelance web designer you also have to be a project manager, office administrator, accountant, controller and IT expert.

Juggling all of these, among most designers not exactly popular, tasks while conceiving creative ideas and producing splendid websites, can be very arduous. To help you with this feat we have compiled 21 selected (+2 new) articles about successfull freelancing that have been published on Smashing Magazine and Noupe in 2009 and 2010 offering you invaluable tips and guidelines from professionals in web design. The focus lies on communicating with clients and co-workers, including marketing strategies and pitching, as this tends to be most problematic for freelance web designers.

We hope this carefully edited and especially illustrated ebook will make you even more successful and helps you master “juggling”.

Table of Contents

Chapter 1: Basic Skills of Freelance Web Designers
Essential Habits of An Effective Professional Freelancer
Common Questions of Web Designers
The Designer Who Delivers
Critical Mistakes Freelancers Make
The Importance of Customer Service
Creatively Handling the Admin Side of Freelancing
Pitching Like a Pro
The Finances of Freelancing

Chapter 2: Communication with Clients & Partners
How To Identify and Deal With Different Types Of Clients
5 Simple Tips for Improving Designer-Client Relationships
How to Communicate with Developers Effectively
How to Educate Your Clients on Web Development
How to Explain to Clients that They Are Wrong
How to Respond Effectively to Design Criticism
How to Persuade Your Users, Boss or Clients
How to Create the Perfect Client Questionnaire

Chapter 3: Marketing — Convincing Strategies for Freelancers
Getting Clients: Approaching the Company
Converting Prospects into Clients
Marketing Rules and Principles for Freelancers
How Many Ideas Do You Show Your Clients?

Chapter 4: Contracts & Pricing
Freelance Contracts: Do’s And Don’t’s
What’s In A Price: Guidelines For Pricing Web Designs
Quality-Price-Ratio in Web Design

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