Webinars are a great way to connect with your audience, introduce them to your brand, and promote your products or services. However, hosting a webinar for the first time might be intimidating. On top of that, without doing any prep work first, you run the risk of your audience leaving in the middle of the webinar or worse, running into technical issues that'll ruin the delivery of your presentation.
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If you’ve been wondering how to do a webinar right, you’re in the right place. In this article we’ve rounded up the best webinar training tutorials that'll not only teach you how to do a webinar right, but also show you everything that you'll need to set up and host your first webinar.
Must-Read Webinar Training Tutorials
The tutorials on this list will cover both beginner topics such as what is a webinar and how to do a webinar as well as more advanced topics that deal with webinar promotion and being more confident on camera.
1. What Is a Webinar (Definition)? +How Does It Work?
The first tutorial on this list covers what a webinar really is and how to use webinars in your business. It also answers the question: how does webinar training work? You’ll get practical ideas about how webinars can be beneficial for your business and you’ll also walk away with an understanding of how to make a webinar and whether a webinar has to be hosted live.
2. How to Plan & Create Sales Webinars That Convert
As we’ve mentioned earlier, a webinar is a great way to promote your products and services. In fact, many businesses are using it to increase their revenue by making a sales pitch for their products and services directly on the webinar. In this tutorial, you'll learn why you should consider hosting a sales webinar and how to plan it. You’ll also get a basic idea of what all is needed to create a webinar so that you can find the best tools for the job.
3. How to Design Killer Webinar Slide Decks (With Templates)
One of the most important parts of a great webinar presentation is the slide deck. A webinar slide deck is used as a visual aid that helps you present your ideas to the audience. There are a number of tools that you can use to create a slide deck but PowerPoint remains a strong contender when it comes to presentations and slide decks. However, creating a killer webinar slide deck from scratch is time-consuming. Not to mention, daunting if you’re not a designer. This webinar training shows you how you can easily use pre-made PowerPoint templates to create a slide deck for your webinar and save time.
4. 20+ Tips: How to Present a Great (Successful) Webinar Presentation
To host a successful webinar presentation, you've got to come up with the right idea, create a marketing plan, choose the right tools, and design an attractive slide deck. You also have to plan how to engage your audience during the webinar and how to follow up later to ensure the best possible return on your investment. In this webinar training, you’ll go through 20 quick tips that'll help you prepare for your first webinar presentation and make sure you deliver it with success.
5. How to Create Webinar Landing Pages (That Get Registrations)
Once you've got your webinar planned out, you need to design a landing page that'll allow your audience to sign up for your webinar. A successful landing page will have several elements such as an enticing headline, convincing copy, a call-to-action, and more. After you've got your landing page set up, you then need to drive traffic to the landing page. That’s what this webinar tutorial is all about. You’ll learn what goes into making a high-converting landing page, see several examples of webinar landing pages, and walk away with practical tips for promoting your landing page.
6. Webinar Marketing: How to Market Your Online Webinar Right
Webinars are excellent marketing tools, but even webinars need to be promoted if you want people to attend. While emailing your existing audience is the first step towards getting webinar registrations, there are several other tactics you can use to reach a wider audience and get more people to register and show up for the webinar. In this article, you’ll discover clever tactics that you can use as a part of your webinar marketing strategy as well as how to prepare your webinar before promoting it and how to follow up with the participants after you’ve hosted the event.
7. 15+ Best Live Online Webinar Software for 2018 (Free + Paid)
When it comes to webinars, there's no shortage of webinar platforms. They range from free to paid, but how do you know which one is the best for your situation? In this roundup, you’ll discover the best online webinar software that you can use to host your webinar. You’ll see what each platform has to offer and what to look for in a webinar platform.
8. How to Successfully Host an Online Webinar (With Free vs. Paid Tools)
In this tutorial, you'll get a practical walk-through of how to use YouTube Live Streaming to host your webinar for free. The article walks you through key preparation steps before your webinar as well as explains why you should consider using a free tool to host your webinar. You’ll then get a step-by-step walk-through of how to use this free platform to schedule, stream, and record your webinar.
9. How to Set Up & Run a Professional Online Webinar
Aside from coming up with an enticing idea and an attractive slide deck for your webinar, there are a few technical details that go into organizing and hosting a professional online webinar. Not only do you need to choose the right webinar platform, you also need to consider your webcam and microphone as well as your internet connection. This tutorial goes into the technical details of hosting a webinar and explains how to pick the best camera, microphone, and other equipment you'll need. You’ll also learn about the Internet speed needed to run the webinar and how to improve your data connection for the best webinar performance.
10. How to Record a Webinar on Your Mac or PC (In 2018)
While most webinars are held live, there are a number of reasons why you might want to record a webinar on your computer. The most obvious reason is so that you can send a replay to everyone who registered but couldn’t make it. Other reasons include so you can repurpose it as a digital product or turn your webinar into an automated webinar. Either way, you’re going to need to record the webinar first and this webinar training shows you how to do it on both Mac and PC.
11. How to Choose the Right Microphone for Your Webcam Video
No matter how interesting your webinar topic is or how good your slide deck is, you won’t leave a good impression if the audio quality of your presentation is poor. After all, if nobody can hear you, your audience will be more likely to leave in the middle of your webinar. As such, choosing the right microphone that works with your webcam for your webinar is crucial. In this guide, you'll learn to choose the right mic for your situation. The tutorial is in video format and walks you through the pros and cons of different microphone types, recommends additional gear that'll work for different situations, and makes it easy to understand what microphone to choose.
5 Essential Webinar Tips
Throughout this article, we’ve shared a number of resources that'll help you learn everything you need to know about hosting a successful online webinar. However, there are a few essential tips that you must keep in mind and implement to ensure your webinar helps you meet your goals.
1. Decide on the Goal for Your Webinar
The first tip is to decide on the goal for your webinar. Do you want to host a webinar to raise awareness about your brand? Are you trying to grow your email list? Or are you looking to meet your sales goals? The goal of your webinar will dictate the type of webinar as well as the topic of the webinar so get clear on what you want your webinar to achieve.
2. Find the Right Tools
The second most important tip is to find and use the right tools for your webinar. This includes your webinar platform as well as landing page software, but it also includes technical equipment such as your webcam and microphone. While you can get away with using a free webinar platform don’t skimp out on your webcam or microphone as they'll ensure your presentation has better audio and video quality, which means people will be more likely to stay to the end.
3. Always Do a Practice Run
Doing a practice run before your webinar will help you nail down your presentation and make sure your gear is working as it should. Even if you've got a few webinars under your belt, it pays off to do a practice run to ensure all the speakers and presenters know what they’re doing.
4. Keep Backup Cables and Battery Nearby
There is nothing worse than being cut off in the middle of the webinar because your battery ran out, so make sure each piece of equipment has a backup cable or battery ready to go.
5. Consider Enlisting a “Tech” Assistant
Lastly, consider enlisting a coworker or a partner to act as your technical assistant that'll make sure all the tech is working, monitor live chat, and handle other tasks that might distract you during your presentation.
Get Ready to Host Your Webinar
Hosting a webinar may seem daunting, but when you've got the right resources and a plan to follow you’ll see it’s not that difficult. Use the resources and tips above to your advantage and get ready to host your first online webinar.
