SlideShare can be a great tool to promote your business and reach your target market with your amazing PowerPoint presentations. Plus, your audience can review your information at their own leisure through the SlideShare platform.
In this article, you'll learn all about SlideShare:
- We'll explain what SlideShare is and describe what makes a good SlideShare presentation.
- We'll also provide you with some top SlideShare presentation examples for inspiration.
- Next, we'll briefly touch on how to make SlideShare presentations.
- Finally, we'll discuss the importance of using templates to create powerful PowerPoint presentations.
Guide to Making Great Presentations (Free eBook Download)
Before you read on, be sure to grab our free eBook: The Complete Guide to Making Great Presentations. It'll help you master the presentation process, from: initial idea, through to writing, design, and delivering with impact.
Now let's learn more about what SlideShare is, and dive into some great presentation examples with helpful tips:
What Is SlideShare?
If you're not familiar with SlideShare, you may wonder what it is and how it can help your business.
SlideShare is a platform that lets users share slide presentations online. Presentations can be shared publicly, or the share can be limited to a private group. Since SlideShare presentations are viewed online, they can be considered a form of online content. As such, they've got some things in common with other types of online content.
SlideShare was founded in 2006 but has been owned by LinkedIn since 2012. According to SlideShare's own About page, the website ranks internationally within the top 100 most-visited sites and has over 80 million users. The popularity of SlideShare gives you the potential to reach a large number of potential clients when you use it to share your presentations.
What Makes a Great SlideShare Presentation?
As discussed earlier, SlideShare presentations can be considered a form of online content. As such, they've got much in common with other forms of online content. Perhaps the most notable common factor is that you literally have seconds to attract a viewer's attention before they move on to other online content.
So, you may be wondering, what makes a SlideShare presentation great? Why do some SlideShare presentations attract thousands of views while others are skipped over and fail to become popular?
For starters, take a look at some of the most popular SlideShare presentations of all time and see if you notice any patterns or similarities between them?
Of course, there's more than one factor that contributes to a good SlideShare presentation. But here are six of the most important factors that many great SlideShare presentations share:
- Great cover image. Arguably, this may be one of the most important factors on the list. If your cover slide doesn't draw your audience in, there's little chance that they'll stick around to view the entire slideshow. A compelling cover image is an important part of a compelling cover slide.
- Covers an interesting topic. It may not seem fair, but the topic of a slideshow plays a large part in whether it reaches an audience. The more interesting the topic, the more likely it is to reach its audience. If your SlideShare topic seems dull, figure out a way to make it more interesting.
- Tells a compelling story. It's no secret that we humans love a good story. If the story your SlideShare tells is interesting enough, you've greatly increased the odds that readers will stick around long enough to find out how it ends. Don't be afraid to share your company's story.
- Uses clear slide designs. There's good design and there's bad design. Good slide design enhances a slideshow without calling attention to itself. Bad slide design distracts from your message. Bad design is obvious—even to viewers without any design training at all. Good design, however, is often less obvious.
- Reaches a target audience. Not everyone is your potential client. A good SlideShare developer knows exactly who they're addressing. They'll customize your presentation through effective use of design, language, and other means so that it's optimized for the target audience you're aiming at.
- Hits a marketing goal. A great SlideShare presentation is also an effective SlideShare presentation. That's why nearly every presentation that hits a marketing goal includes one or more of the factors listed above.
For a more in-depth discussion of what makes a great SlideShare presentation, review the info found in Eugene Cheng's helpful slideshow, SlideShare Experts Presentation Design Secrets From 7 Experts.
Note: Cheng's slideshow is also a good example of an effective SlideShare.
The Best PowerPoint SlideShare Presentation Examples (+Killer Tips)
There's nothing like a good example to illustrate a point. That's why we've included 14 recent examples of some of the best PowerPoint SlideShare presentations we've seen with this article. I'll include an image and a link to each SlideShare. After each presentation example, I'll briefly explain a few of the factors that make that SlideShare so effective.
In no particular order, let's take a look at some of the best SlideShare presentations out there, with easy to follow tips included:
1. Use an Engaging Cover Design
Take a look at the rocket on this presentation's cover slide. Not only does the rocket ship catch your eye, but there's a symbolic meaning there as well. The rocket could mean many things ranging from exploration to soaring success.
Notice also that the cover slide heading is both scannable and concise. The use of highly readable headings and text are consistent throughout the entire presentation.
2. Tell a Compelling Story
When you see the caped figure on the cover slide of this SlideShare presentation from High Spark | Visual Storytelling Agency, your first reaction is probably—how does this superhero relate to storytelling? You'll want to click through to find the answer.
The SlideShare doesn't disappoint. It takes you through some popular superhero characters and explains why we find them so interesting. Here's an example of some of the storytelling in this presentation:
The picture here tells the story of two humans having a friendly discussion. They're definitely NOT robots.
Note: The characters in the above presentation belong to DC Comics.
3. Use Questions to Draw People In
You may think that a cover slide has to have an image to be compelling. Think again.
This top SlideShare presentation from Tim O'Reilly of O'Reilly Media starts with the three letter question, WTF? Those three letters against a stark black background are enough to engage the reader. Inquiring minds want to know ... WTF?
The presentation goes on to answer the question of the title slide with a series of predictions about the future. The mood of the presentation is set by the title slide's dark background and is carried throughout the entire slideshow.
4. Good Design Makes a Difference
A good design should enhance a presentation, not distract from it. That's exactly how design is used in this SlideShare presentation from DesignMantic. While the design is attractive, it's not busy. Nor does it compete with the message.
One of my favorite slides in this presentation is this one, where the dots in the slide design are echoed by the round frame around the photo image:
The elegant design worked well. Of all the SlideShare presentations featured in this list, this one had the most views.
5. Add the Human Factor
It's been shown that people are drawn to photos of other people. Wrike makes good use of this principle with this great SlideShare. Nearly every slide in this presentation features a photo of one or more people, usually interacting in a work environment.
For example, who wouldn't want to be part of this fun workgroup?
This looks more like a group of friends at a coffee shop than a business team hard at work. But that's exactly the point.
6. Cover an Interesting Topic
Nearly everyone wants to become more productive. No doubt the authors of this SlideShare on Productivity Secrets from Officevibe knew this when they created this presentation about productivity secrets.
The presentation is full of solutions to common productivity problems—including problems like email overload and time management. Since these are popular obstacles that many people must overcome, most people will click through to find the answers.
7. Icons Can Be Effective
Incorporating icons into your slideshow design can add interest. In this presentation from Yuan Wang of Studio Ninja, colored icons are used effectively to add interest and not overpower the design or the presentation.
This slide is just one example of the effective use of icons throughout this top SlideShare presentation:
8. Reverse Psychology Works
The cover of this interesting SlideShare presentation from Stinson is compelling because it uses reverse psychology. Instead of talking about 10 things you need to do to create an effective presentation, it talks about "10 Things Your Audience Hates..."
Immediately, the reader is hooked. They wonder, "Am I doing any of these things?" If they're part of the target audience for this slideshow, they'll click through to find out.
9. Talk About a Common Problem
Who hasn't faced a difficult conversation in a work environment? The answer is ... probably no one.
Sooner or later most of us will find ourselves in a difficult conversation. But that's what makes this SlideShare topic on Mastering Difficult Conversations so interesting to a broad group of people.
The commonality of the problem is probably why Piktochart addresses this interesting topic with this SlideShare.
10. Share Statistics Effectively
This SlideShare presentation from Rand Fishkin of MOZ is about Google. There are an awful lot of people interested in what Google does. That interest in Google alone is enough to attract a lot of viewers to this SlideShare.
But this SlideShare is also about statistics. Statistics can be hard to share effectively. Fortunately, the SlideShare author makes effective use of charts to illustrate the data visually. Take a look at the sample slide below:
The slideshow could have buried these statistics in text paragraphs. But instead, we've got this attractive and very scannable chart.
11. Keep It Simple
Nearly every slide in this presentation represents a single idea—sometimes with a phrase and sometimes with a photo.
But those ideas really pack a punch. A reader can see at glance the message that the author is trying to convey.
12. Don't Be Afraid of Color
Look at the pink and purple in this slide about motivation:
It's colorful, but it works.
As a bonus, the entire SlideShare is only 14 slides long. The brevity means the audience is more likely to view the entire presentation.
13. Embrace Minimal Design
This SlideShare presentation from Bonusly proves that less is more with its minimalist design. Each slide focuses on a single concept. It uses short sentences and paragraphs, often without an image. Yet, it works.
The next time you're tempted to overstuff a slideshow with graphics, photos, and text--remember this simple presentation and don't do it.
14. Design Consistency Counts
This SlideShare presentation by Barry Feldman starts with an elegant design that makes good use of graphic elements to add visual interest. The design shapes are echoed throughout the entire presentation in various colors.
In fact, the design element is so strong that no photos are needed. And, except for the cover slide, Barry doesn't use any.
This slide illustrates how effective a simple design can be:
15. Always Add a CTA
Make the most out of your SlideShare by including a call to action on the last slide. Let the audience know what you want them to do, whether that’s visiting a related article on your blog, downloading a free report, or booking a call. Be sure that the call to action is directly related to the topic of the SlideShare itself to make it even more effective.
Consider how HubSpot incorporates a call to action on the last slide of their SlideShare about calls-to-action. If you’re currently trying to improve your call to actions and are viewing this SlideShare, chances are you'll be more than interested in downloading their book to learn more about effective CTAs.
16. Make It Clear
A lot of SlideShare presentations are uploaded as an afterthought once the webinar or oral presentation is done and in the past. But, by doing so, you leave out a lot of the context and wind up with a SlideShare that makes very little sense.
If you want your SlideShare to be as effective as possible, you need to make it clear so even people who haven’t attended your presentation or webinar can still understand the topic and the context. Take a look at how Rand Fishkin makes it easy to understand the SlideShare about content marketing by making the entire presentation look like a comic book.
17. Tease the Content
Keep the users engaged with your SlideShare by teasing the content and encouraging them to click through to the next slide and the next slide… all the way to the end.
Mark Schaefer, in his SlideShare about social media engagement, does an excellent job of giving you just enough content to pique your interest and teasing what’s to come, which just begs you to keep on clicking through the slides.
18. Don’t Underestimate the Power of Images
Aside from icons, you can make your SlideShare more interesting and visually appealing by using quality images and photos. It’s a well-known fact that images help us tell a story, not to mention we absorb information better when it’s visual so use that to your advantage.
19. Learn From SlideShare Itself
Lastly, keep in mind that SlideShare has an extensive resource center and tons of content to help you master the art of making effective SlideShare presentations. Take advantage of the resources and guides they've got to offer if you’re serious about making this platform a part of your marketing strategy.
A great example that illustrates what they have to offer is the SlideShare about different ideas for what to upload on SlideShare to get views on your presentation.
How to Quickly Make Your SlideShare Presentation
Feeling inspired by all those great SlideShare presentations?
Use SlideShare to share your own presentations to a wider audience. Here's what you'll need:
- Internet connection. SlideShare operates through the Internet.
- LinkedIn account. SlideShare is owned by LinkedIn. You'll need to log in to LinkedIn before you can share.
- A great presentation. SlideShare supports PowerPoint, PDF, and document formats. Learn more at SlideShare Help.
Once you're online, logged in, and have selected your presentation, you're ready to download it. To start, click the orange Upload button in the upper right corner of SlideShare:
The Upload File screen displays:
Upload your presentation, and you've done it! You've just created your first SlideShare.
Learn How to Make Your SlideShare PPT Presentation Design in PowerPoint
Do you need more help creating a SlideShare-worthy presentation in PowerPoint? No worries. We've got you covered with a comprehensive series of tutorials on the subject.
Jump into these helpful PowerPoint and SlideShare tutorials to get stared:
- PresentationsWhat Is SlideShare? +How to Get Started Using It QuicklyLaura Spencer
- SlideShareHow to Create Top SlideShare Presentations With PowerPointLaura Spencer
- Microsoft PowerPointHow to Make & Give Great PowerPoint Presentations (In 5 Simple Steps)Andrew Childress
You can also find more information about creating an effective presentation in our new eBook on making great presentations. Grab this PDF Download now for FREE with your subscription to the Tuts+ Business Newsletter:
Or, take a look at this SlideShare case study from Board of Innovation, which is on “How I got 2.5 Million views on SlideShare.” This SlideShare presentation has been viewed over 2.5 million times and author Nick Demey is telling how he did it.
Note: This SlideShare is also another example of an effective presentation.
There's one more step you can take to make your presentation great. Let's take a closer look at PowerPoint presentation template design.
Make Great SlideShares Quickly With PPT Presentation Templates
PowerPoint presentation templates are an effective way to ensure that your SlideShare is well-designed. And, as we've discussed above, good design is one of the hallmarks of a great SlideShare PPT presentation.
Using a template gives you a proven design from a professional designer for making your slideshow project. Plus, it can save you from the headache of having to create your own presentation design from scratch if you're not a designer.
Take a look at some of this year's best PowerPoint designs from Envato Elements:
You'll find even more great presentation template designs at GraphicRiver or Envato Elements. Learn how to customize PPT templates quickly to fit your presentation design needs and get started with using PowerPoint's toolset:
- Microsoft PowerPointHow to Quickly Customize a PowerPoint Template DesignAndrew Childress
- Microsoft PowerPointHow to Learn PowerPoint Quickly (Complete Beginner's Guide)Andrew Childress
Use PowerPoint + SlideShare & the Power of the Internet
Use SlideShare and the power of the Internet to reach a much larger audience for your presentation than you normally would. It's not difficult to learn to use SlideShare to showcase your best PowerPoint presentation and reach a wider audience if you know what to do.
The SlideShare presentation examples in this article may seem intimidating at first. But if you take a closer look at what each SlideShare author has done to make their slideshow effective, you'll see that an effective SlideShare is not beyond your reach.
Turn to this article for inspiration in creating your own PowerPoint presentation for SlideShare. And don't forget to use a template when creating your presentation to save time and for a better design.
Are you ready? Get started on your own SlideShare today.
Editorial Note: This post was originally published in August of 2017. It's been comprehensively revised to make current, accurate, and up to date by our staff—with special assistance from Brenda Barron.