No matter what type of business you run, when it comes to logo design, simplicity is key. And nothing says simple more than modern logo design.
In this article you'll discover the characteristics and benefits of modern logo design and learn how to make the best simple logo designs.
Characteristics of Modern Logo Design in 2019
Modern logo design in 2019 favours minimalism and focuses on maintaining simplicity in every element, be it line, shape, pattern, colour or font. For this reason, modern logo designs often employ monochromatic and neutral colour schemes, sometimes adding a pop of colour for contrast. The fonts used are usually sans-serif, while lines, shapes and patterns are often clean, bold and uncomplicated.
Benefits of Using Modern Logo Designs
If you’re new to design or you’re a business owner looking to create an eye-catching logo for your business, the benefits of opting for a modern logo design are that they’re:
1. Easy to Recognise
The whole point of a logo is to capture the viewer’s attention and leave a positive impression. The simpler your logo is, the easier it'll be for your target audience to recognise it.
2. Easy to Remember
Simple logo designs not only capture your target audience's attention, they also leave a positive and lasting impression.
Another benefit of using simple logo designs is that they’re versatile. They're easy to scale down or up, can be easily adapted to both print or the web, and look great under any circumstances.
Now that you've got some idea of the benefits of using simple logo designs, let’s look at the best modern logo design examples.
Placeit’s Logo Maker
Most of the modern logo design examples featured here are taken from the Logo Maker at Placeit, a cost-effective way for small businesses to try out and create simple creative logo designs. The Placeit Logo Maker is free and easy to use, though you’ll pay a small fee to download your high-quality logo creations.
Best Modern Logo Design Examples for Your Business
Before we show you how to create your own simple modern logo design, let’s look at ten of the best modern logo designs for 2019.
Coffee Shop Logo Maker with Badge is a great example of a modern and clean logo design for a cafe. The design uses a stylish badge in neutral grey, against which the company name, icon and bi-lines stand out in white and taupe. It's easy to image this logo scaled down for a coffee cup or up for a window sign without losing its legibility and impact.
Beauty Boutique Logo Maker is the perfect example of a simple text logo design and great proof that simple doesn’t have to be boring. The design features a structured frame, clean sans-serif text and one splash of colour to create an elegant design any clothing company would be proud of.
With the continued popularity of craft beer, beer makers need great logos to set their brand apart from the rest. Handcrafted Beer Logo Maker is another one of the terrific modern logo design examples to be found at Placeit. It features clean bold font, unambiguous icon, and neutral colours with just one non-neutral strong colour accent.
Logo Design Template for Architect Group embodies all the features of the best simple logo designs. The logo symbol is a building rendered in strong, clean lines and simple shape. There's a minimalist approach to the use of colour, and the text is sans-serif and bold.
Restaurant Logo Maker for Iberic Restaurant Logos is another one of the fabulous modern logo design examples from Placeit, featuring neutral colours with a touch of red used for the text to add a pop of colour.
If you’re looking for the best modern logo design for a barber shop business, look no further than the Barber Shop Logo Generator. The logo combines all the best characteristics of modern logo design for 2019. Neutral colours, uncluttered elements, bold shapes.
Ballet Schools Logo makes a statement with just a simple line drawing of ballet shoes and a stylish, but clean, sans-serif font. This is also a great example of the use of monochromatic colour in modern logo design.
Logo Maker to Design a Finance Logo is another great example of a modern logo design that uses a monochromatic colour scheme, uncomplicated shapes and a bold and light version of the same sans-serif font.
For those of you looking for a modern logo design for a legal business there’s Legal Consultant Logo Maker with Scales of Justice. This logo design deviates from the norms of modern design just a little with its use of an ornate logo symbol and serif font. However, the design does take an understated approach to colour and is generally simple enough to still be considered modern in style.
For those looking to create a logo for a landscaping business, Creative Landscaping Business Logo Maker is a fine example of simple, creative logo design that works.
Create a Modern Logo Quickly and Easily
Now it’s time to create your own modern logo design. The Logo Maker at Placeit has some of the best simple logo designs around, and what’s more, this great tool makes it super easy for you to create your own great logo in a matter of minutes. Let me show you how.
1. Navigate to the Logo Maker at Placeit and Sign up for FREE!
2. Browse the Logo Templates
Enter the name of the business you’re creating the logo for and search for your industry by clicking the dropdown menu in the search bar that says All Industries.
Say you're creating a logo for a cafe called Brew. Just type "Brew" in the bar and select Coffee Shop from the drop-down menu. All the templates designed specifically for coffee shops will appear with the name Brew on them.
Browse the templates and select the one that most appeals to you.
3. Open the Logo Maker
When you click on your chosen template, it'll open up in the Logo Maker. For my example, I chose the Coffee Shop Logo Maker with Badge template shown here.
4. Customise Your Logo Template
Now it's time to customise your logo. Starting with the controls on the left and working from top to bottom, you can change the text, the font style and the colour.
Moving to the controls on the right and working from top to bottom, you can change the graphics you use in your design and their colour. You can also change the badge style and colour, and finally you can change the background colour.
The template supports interactive editing, which means you can move any of the elements around, as well as resize them. If at any point you’re unhappy with your choices, you can hit the ‘reset layout’ in the upper right of the template.
Scrolling down the page, you've got two additional options. If you get stuck and need more logo ideas, you can try one of the presets offered or you can see your selected colours and text applied to different logo styles for more design inspiration.
Best of all, as you design your own logo, you can make use of the state-of-the-art mockup tool at the bottom of the page, which shows your logo in a range of real-life scenarios.
5. Download Your Logo
Once you’ve completed your customisations and are satisfied with your design, hit the download button at the top of the screen and download your design for a small fee, or if you regularly need to create logos, flyers, posters, social media banners etc., then the monthly plan may be the best deal for you.
Create a Modern Logo Using Elements
The Placeit’s logo maker is the perfect option for logo design novices or even those with some experience who need to create a logo quickly, but it isn’t the only option for creating the best simple logo designs. If you've got a bit of experience working with Adobe Illustrator or Photoshop, then Envato Elements has tons of great templates to help you create terrific modern logos.
Infinite Code Logo is a fabulous modern logo for tech companies. The files are available in EPS and AI formats and are fully editable so that you can change the colour and text in Adobe Illustrator.
Ateh is a beautiful modern logo for any company in the airline or travel industries. The template is a customisable EPS file, which uses organised layers to make it easy to change colours, shapes or text, as well as resize or change the positions of elements without decreasing the resolution quality.
3. New Home
The New Home modern logo template is designed specifically for businesses involved in real estate. The package contains 10 EPS and AI files with different backgrounds, and horizontal and vertical arrangements. The files can be customised as needed to suit your needs.
These modern logo templates are just a few of the many great logo templates available at Envato Elements. You can download as many as you want for one low monthly price.
Create Your Own Modern Logo Today
Making terrific modern logos just got a lot simpler with tools like the logo maker from Placeit and the ready-made templates at Envato Elements. Between the two, they offer hundreds of beautiful templates, which will help you create your own simple and beautiful logos in no time.
Check out the templates featured here and use our five-step guide to create your own modern logo quickly and easily. When you're done, why not share your results with us in the comments below? We’d love to see what you come up with.