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16 Best Free Microsoft Word Marketing Plan Templates to Download for 2022

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Read Time: 17 min

With so many calls on people’s attention, good marketing is one way businesses can stand out from the competition. And to market effectively, you’ll need a marketing campaign template for Word.

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One of the many premium marketing plan templates for Word.

If you’ve never put together a marketing plan before, you can make the process easier by using a Microsoft Word marketing plan template. This ensures that you cover all the essential areas and that you end up with a professional-looking document. 

In this guide, I’ll share some marketing plan templates for Word, free to download and premium that'll give you a head start on creating your plan. There are plenty of attractive premium Microsoft Word marketing plan templates on Envato Elements.

Modern Word Template Marketing Plans on Envato Elements (Unlimited Use)

If you're looking for premium marketing templates for Word, Envato Elements has an offer you won't want to miss. Download as many basic marketing plan templates for Word as you like, all for one low price.

Explore Modern Marketing Plan Templates for Word

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Find marketing plans for Word and templates on Envato Elements.

You can find free digital marketing plan templates for Word to download online. But keep in mind that you get what you pay for. Premium marketing strategy templates for Word deliver easy-to-edit files with professional results.

A subscription to Envato Elements also includes thousands of Premium design assets to use, such as market research templates for Word, stock videos, graphics, fonts, icons, and more.

6 Premium Marketing Plan Templates (Word)

To give you a head start, here are some of the best marketing campaign templates for Word available on Envato Elements:

1. Word Marketing Plan Template

Slide through the gallery to see more of this marketing campaign template for Word.

Do you need a high-quality marketing campaign template for Word? Then this file is the right option for you. Get 32 custom pages of Word marketing plan templates that are easy to customize. This Word template marketing plan includes auto page number and file guides to make your life easier. 

2. Word Template Marketing Plan

Business Plan TemplateBusiness Plan TemplateBusiness Plan Template

This A4 marketing template for Word also works with Adobe InDesign. It includes 16 pages containing everything you need to create an appealing marketing plan. It uses free fonts and is print ready.

3. Marketing Plan Template for Word

Marketing Strategy Marketing Strategy Marketing Strategy

A great strategy needs a professional market research template for Word. We've got you covered with this marketing strategy template for Word. These files include four pages of marketing plan templates for Word, editable files, and file guides, and is easy to customize.

4. Marketing Plan Template (Word)

Marketin plan Marketin plan Marketin plan

There's nothing basic about this marketing plan template for Word, though the design is in minimalist black, grey, and white. It includes pages covering the most important marketing plan topics. This marketing strategy template (for Word) also works with Adobe InDesign.

5. Minimal Marketing Plan Word Template

marketing proposalmarketing proposalmarketing proposal

You won't lack inspiration with this marketing plan Word template. This marketing strategy template for Word includes 16 pages and is available in both US Letter and A4 paper sizes. It'll help you create an in-depth market research template in Word and Adobe InDesign.

6. Eye-Catching Marketing Strategy Template (Word)

business plan strategybusiness plan strategybusiness plan strategy

This marketing campaign template for Word has an eye-catching blue and red color scheme and includes 12 pages. This will help you create a detailed and appealing marketing plan. It includes the main areas of marketing you need to cover. Get this Word marketing plan template today. 

16 Top Free Marketing Strategy Templates (Word) to Download (2022)

Premium small business marketing plan templates are a good bet to help you make the right impression. Premium templates are usually well-designed and supported. Using premium market research templates for Word means you don't have to focus on the design. Instead, you can save your energy for the content.

Before looking for free marketing plan templates for Word, look at the premium freebies available from Envato Elements. You may find premium marketing plan templates that are free to download.

Free Envato Elements FilesFree Envato Elements FilesFree Envato Elements Files
Each month Envato Elements offers a different selection of free files for you to try. 

Here's how it works:

  • Every month, Envato Elements offers 12 different hand-selected files (fonts, presentations, videos, and more). Create a free account to download this month's free premium files now.

But if you're on a tight budget and didn't find anything above, we've got you covered. If you need a small business marketing plan template for free, here are some to help you out:

1. Healthcare Business Plan - Free Marketing Plan Template for Word

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This marketing plan template in Word is a free download from Microsoft Office. It's most suitable for those presenting a plan in the healthcare sector.

2. Brochure Marketing Plan Template for Word free

This brochure is a great option to work with a free marketing plan template for Word. Get the most out of this free marketing template and start creating your presentation.

3. Pitch Deck for Marketing Plan - Template Free Word

Check out this minimal marketing plan template for Word with free download. It features a simple design, but it's enough to put all your ideas in one file. 

4. Marketing Pitch Deck - Free Digital Marketing Template for Word

Like geometric shapes? This free marketing plan template download will help you create an attractive plan quickly.

5. Tactical Business Marketing Plan Word Template for Free

This far from basic marketing plan template for Word includes several areas of marketing strategy you'll want to cover. You can also easily include action items and deliverables.

6. Free Marketing Plan Free Template

Get your marketing strategy off the ground with this marketing plan template, a free download. 

7.  Business Report - Free Marketing Template 

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You can get this small business marketing plan template free download from Microsoft Office. It'll help you quickly create a marketing plan that's easy to read.

8. Direct Marketing Analysis - Marketing Plan Template Free Download

This marketing plan template is free to download from Business Plan Template. It's perfect for analyzing your marketing costs and revenue. Get this free digital marketing plan template (Word) and start creating.

9. Calendar for Marketing Plan Template for Word with Free Download

 This marketing plan template free download helps you plan your marketing, breaking it into projects so you always know when marketing tasks are scheduled. 

10. Free Marketing Plan Template for Word

You'll be able to stay on top of budgets and outcomes with this free marketing plan template for Word. 

11.  Printing And Marketing Plan Word Template for Free

Predict your profits and stay on top of deliverables with this marketing plan template for Word that's free to download.

12. Marketing Plan Free Template

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Here's a small business marketing plan template for Word free download to help you create a detailed marketing strategy for your business.

13.  1-Month Business Marketing Plan Template Free Word

Getting started with marketing? This free Word business plan timeline will help you. 

14. Free Digital Marketing Plan Template (Word)

There are eight key sections in this free small business marketing plan template. They'll help you create a thorough marketing plan for your business.

15. Free Digital Marketing Plan Template for Word

HubSpot offers a free marketing plan template for Word, plus a guide to help you use it correctly. 

16. Annual Free Marketing Template

There are several marketing plan templates to download from Small Business Marketing Tools. Use these free digital marketing plan templates for Word to ensure you cover all key areas of marketing. 

How to Customize a Marketing Plan Word Template 

When you’ve downloaded a marketing campaign template Word, you’ll want to customize it. I’ll show you how to do that. I’ll show you how to customize the premium Digital Marketing Proposal MS Word / PPT template in Microsoft Word for this tutorial.

Digital Marketing Proposal is from Envato Elements and will be used in this tutorial.Digital Marketing Proposal is from Envato Elements and will be used in this tutorial.Digital Marketing Proposal is from Envato Elements and will be used in this tutorial.
The premium Digital Marketing Proposal is from Envato Elements. It'll be used in this tutorial.

Let's get started:

1. Add Your Text to Your Marketing Plan Template (Word)

Replace the fake text that comes with the template and add your own.Replace the fake text that comes with the template and add your own.Replace the fake text that comes with the template and add your own.
Replace the fake text that comes with the template and add your own.

Adding your text is important because it allows you to add your data and information to your marketing plan Word template. To add your text, start by getting rid of the filler text that's there. Next, highlight the text you want to get rid of and press the Delete button on your keyboard.

2. Change the Font in Your Word Marketing Plan Template

Customize the font in your marketing plan template.Customize the font in your marketing plan template.Customize the font in your marketing plan template.
Customize the font in your marketing plan template.

Adding your font lets you stay on-brand while using a marketing plan template in Word.

Begin by selecting the text that you want to change the font of. Next, click on the Home tab. In the toolbar, you'll find the Font Menu field. Click on the arrow in that field. A menu of fonts drops down, and you can choose the font you want.

3. Add an Image to Your Word Template Marketing Plan

Add an image to your marketing plan template.Add an image to your marketing plan template.Add an image to your marketing plan template.
Add an image to your marketing plan template.

Whether you're adding an image of a product or a screenshot of data, it'll add interest to your marketing proposal. To add an image, click on the Insert tab above the toolbar. Next, click on the Pictures button.

Add an image to your marketing plan template. Add an image to your marketing plan template. Add an image to your marketing plan template.
Add an image to your marketing plan template. (Image source: Envato Elements)

When you click on this button, a menu drops down. Select the right option for you depending on where your image is located. Once you’ve located your image, double-click on the file.

The image should appear on your template. Adjust the image as needed.

4. How to Change the Background Color of Your Marketing Plan Template for Word

Customize your marketing plan template by changing the background color.Customize your marketing plan template by changing the background color.Customize your marketing plan template by changing the background color.
Customize your marketing plan template by changing the background color. (Image source: Envato Elements)

Just because you’re using a marketing strategy template in Word doesn’t mean that you must give up color scheme customization.

First, to change the background color, click on the Design tab. Next, click on the Page Color button in the toolbar. When you click on this button, a color menu drops down. Choose the background color.

5. How to Change the Font Color of Your Marketing Plan Word Template

Customize your marketing plan template by changing the font color.Customize your marketing plan template by changing the font color.Customize your marketing plan template by changing the font color.
Customize your marketing plan template by changing the font color. (Image source: Envato Elements)

To match your color scheme, you’ll want to change the font color. To do that, highlight the font that you want to change the color of. Then click on the Home tab.

Next, click on the Font Color button in the toolbar. When you click on this button, a color menu drops down. Choose the color that you want the text to be.

5 Quick Tips To Make Professional Marketing Plans in Word for 2022

Now that you've chosen a premium or free marketing plan template for Word, here are some tips to help you make your marketing plan even better:

1. Use Charts and Graphs in Your Marketing Strategy Template for Word

word marketing plan template sampleword marketing plan template sampleword marketing plan template sample
One of many premium marketing templates for Word available on Envato Elements.

When you're presenting data on projects, deliverables, and more, use charts and graphs to represent them visually. That'll make them easier for your audience to understand.

2. Include Other Visuals in Your Market Research Template for Word

Charts and graphs aside, using the right image - or even meme - can help bring your plan to life. They'll make it memorable long after the initial presentation of data is over.

3.  Keep Language Simple in Your Marketing Campaign Template for Word

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Customize this premium marketing plan template for Word with your own content.

Using simple language makes your marketing plan easy to grasp. As part of that, avoid jargon, which can be difficult for people outside your immediate circle to understand. 

4. Declutter the Design of Your Word Marketing Plan Template

Want to make key facts and figures stand out? Using a minimalist, clutter-free design helps your audience to focus on what really matters. 

Use an uncluttered design to make key facts and figures stand out.

5. Make Branding Consistent in Your Word Marketing Plan Template

 small business marketing plan template for word small business marketing plan template for word small business marketing plan template for word
Here's a premium Microsoft Word marketing plan template that's perfect for startups.

When you grab your Microsoft Word marketing plan template, included brand colors, logos, and other elements to reinforce brand awareness and help you connect with your audience. 

Five Microsoft Word Marketing Plan Design Trends

When choosing your template, you want to choose a stylish one. To do that, you should know about these popular design trends:

1. Add Bold Backgrounds to Your Word Template Marketing Plan

This marketing plan has a bold background that will stand out. This marketing plan has a bold background that will stand out. This marketing plan has a bold background that will stand out.
This premium marketing plan has a bold background that stands out.

Bold backgrounds on pages of a marketing plan Word template can attract the attention of the reader. When you've got a bold background, it can also make your illustrations and data stand out.

Most people who make a marketing plan won't think to use a bold background. 

2. Use Heavy Fonts in Your Marketing Plan Template for Word

Heavy serif fonts are a popular trend to add to your marketing campaign template in Word. These fonts can be helpful if you want to draw attention to an important fact or statement. Plus, heavy serif fonts stand out whether you've got a muted or bold background.

3. Add Muted Colors to Your Marketing Plan Word Template

Muted colors are soothing for the reader.Muted colors are soothing for the reader.Muted colors are soothing for the reader.
Muted colors are soothing for the reader (premium example).

Muted colors can be calming and soothing for the audience. Because these colors aren’t distracting, they are often used to help people focus on the message. A muted color scheme is versatile and can work with most topics.

4. Add Social Media Screen Captures to Your Market Research Template in Word

Adding a social media screen capture to your marketing plan template in Word shows your reader what social media look you’re aiming for. These screen captures can be used as an example or to show a before and after.

5. Add Data Visualizations to Your Marketing Strategy Template in Word

Data visualization can help the audience understand the data you're presenting better.Data visualization can help the audience understand the data you're presenting better.Data visualization can help the audience understand the data you're presenting better.
Data visualization can help the audience understand the data you're presenting better (premium template).

Data visualization is a graphical representation of information and data. For example, adding data to a pie chart is data visualization. Using visual elements to present data can make it easier for people to see trends and patterns. 

Discover More Top Microsoft Word Template Designs

We've shared some premium and free marketing plan templates for Word, but there are plenty more to choose from. To see more small business marketing plan templates, check out the following articles:

Five Benefits of Using the Best Marketing Plan Word Template with Professional Designs (in 2022)

Are you not sure if you want to use a marketing plan Word template? Maybe you want to know what the benefits of using a template are.

Here are five benefits of using a marketing plan Word template in 2022:

  1. You Save Time. When you use a premium marketing plan Word template, you start with a lot of the hard work done already. Just add your information, drop images in, and it's done.
  2. The End Result is The Best. When you use a premium marketing plan Word template, you're using a template that's made by a professional. This means that you get a better end result than trying to make a marketing plan from scratch.
  3. Ideas are Built-In. When you get a template, it comes with sections that are already named and laid out. This can help you make sure you don’t forget an important section.
  4. It’s Still Customizable. Just because you’re using a premium marketing plan Word template doesn’t mean you give up on customization. Every template is easily customizable. This means that you can personalize your template.
  5. It Stands Out. Most people won’t use a premium marketing plan Word template. They’ll try to make a marketing plan from scratch or a free marketing plan template in Word. Free marketing plans in Word aren’t as robust as premium templates. Most people can’t design a template as well as professionals.

Benefits of Envato Elements (The Power of Unlimited Use)

Word Marketing Plan TemplateWord Marketing Plan TemplateWord Marketing Plan Template
Envato Elements: one flat rate, hundreds of awesome marketing plan templates

Sign up for Envato Elements. You'll get access to thousands of unlimited-use graphics and templates. Choose from web themes, to PowerPoint presentations, to Word marketing plan templates, and more—all for one low price. 

Common Microsoft Word Questions Answered (FAQ)

Not everyone can be an expert in Microsoft Word. That’s okay. Here are some common Microsoft Word questions and answers:

1. Can I Convert an InDesign Template to a Word Document?

To convert your InDesign file into a Word document, you’ll need to own both InDesign and Microsoft Word. Then, follow these steps:

  1. Open your InDesign template in InDesign and save the template as a PDF.
  2. Once the template is saved as a PDF, open it in Adobe Acrobat.
  3. Click File > Export To > Microsoft Word.

For more information, read this article:

2. How Do I Make a Table in Microsoft Word?

There are several methods you can use to add a table in Microsoft Word. One method is to click on the Insert tab. Next, click on the Table button in the toolbar. Then, specify the number of rows and columns you want your table to have. Finally, draw the table.

For a more in-depth tutorial, review this:

3. How Do I Make a Timeline in Microsoft Word?

Timelines can be helpful to show the passage of time. They can also help when you expect a project or product launch to happen. For a tutorial on how to add a timeline to Microsoft Word, study this tutorial:

4. How Do I Add a Background Image to a Template in Microsoft Word?

Adding an image to your template can show the reader what you’re discussing or add an emotional component to your template. You can add text to an image easily. For more information, read this tutorial:

5. How Do I Change the Microsoft Word Default Font?

Begin by selecting the text that you want to change. Open the Font Menu in the toolbar. Click on the font that you want to use.

Learn More About Making Great Word Documents in 2022

You can also improve your Microsoft Word skills with this in-depth guide, plus the following articles:

Create a Marketing Plan in Word Today!

As you've seen using premium marketing templates for Word can save you time and help you to make a comprehensive marketing plan.

You can find more in-depth or basic marketing plan templates for Word on Envato Elements for one low price. 

Grab your favorite template and start creating your marketing plan today.

Editorial Note: This post has been updated with contributions from Sarah Joy and Gonzalo Angulo. Sarah is a freelance instructor for Envato Tuts+. Gonzalo is a staff writer with Envato Tuts+.

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