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16 Best Free Microsoft Word Marketing Plan Templates to Download for 2022

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With so many calls on people’s attention, good marketing is one way businesses can stand out from the competition. And to market effectively, you’ll need a plan. 

marketing plan template word,marketing plan template word,marketing plan template word,
One of the many premium marketing plan templates for Word.

If you’ve never put together a marketing plan before, you can make the process easier by using a Microsoft Word marketing plan template. This ensures that you cover all the essential areas and that you end up with a professional-looking document. 

In this guide, I’ll share some marketing plan templates for Word, free to download and premium, that'll give you a head start on creating your plan. There are plenty of attractive premium Microsoft Word marketing plan templates on Envato Elements, as well as small business marketing plan templates on GraphicRiver.

Best Premium Marketing Plan Microsoft Word Templates on Envato Elements and GraphicRiver

If you're looking for premium marketing templates for Word, Envato Elements has an offer you won't want to miss. Download as many basic marketing plan templates for Word as you like, all for one low price.

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Find thousands of premium design assets on Envato Elements.

Here are some of the reasons it makes sense to use premium marketing plan template downloads:

  • They save you time. You don't have to think about the structure of your marketing plan. Just fill in information in the right places.
  • They also make your marketing plan look professional. Plus, you don't need design skills. Just relax and enjoy a template that's tailored to your needs and regularly updated by the designer. 

So, it makes sense to check out the marketing plan templates for Word available from Envato Elements. To find a marketing plan template to download, visit Envato Elements, and select Graphic Templates. Type word marketing plan into the search box, You'll see hundreds of suitable templates to choose from. 

marketing templates for wordmarketing templates for wordmarketing templates for word
Premium marketing templates for Word are created by professional designers.

Once you've chosen the best marketing templates for Word, click Download and you're ready to customize. 

And if you want even more choice, there are also plenty of marketing plan templates for Word on GraphicRiver. Buy and download them one-at-a-time.

5 Premium Marketing Plan Templates for Word

To give you a head start, here are some of the best small business marketing plan templates available on Envato Elements and GraphicRiver:

1. Business Plan Template

 microsoft word marketing plan template microsoft word marketing plan template microsoft word marketing plan template

This A4 marketing template for Word also works with Adobe InDesign. It includes 16 pages containing everything you need to create an appealing marketing plan. It uses free fonts and is print ready.

2. Marketing Agency for Facebook

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This Microsoft Word marketing plan template is useful as part of your Facebook marketing strategy. It features an elegant, modern design that'll wow your target customers. 

3. Marketing Plan - Beyond Basic

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There's nothing basic about this marketing plan template for Word, though the design is in minimalist black and white. It includes four pages covering the most important marketing plan topics. This template also works with Adobe InDesign.

4. Business Plan - Perfect for Small Businesses

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You won't lack inspiration with this small business marketing plan template. It includes 40 pages and is available in both US Letter and A4 paper sizes. It'll help you create an in-depth marketing plan in both Word and Adobe InDesign.

5. Eye-Catching Marketing Plan

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This marketing plan template for Word has an eye-catching black and red color scheme and includes 22 pages. This will help you create a detailed and appealing marketing plan. It includes the main areas of marketing you need to cover. The template also works with Adobe InDesign.

16 Top Free MS Word Microsoft Word Marketing Plan Template Examples to Download (2022)

Premium small business marketing plan templates are a good bet to help you make the right impression. Premium templates are usually well designed and supported.  Using them means you don't have to focus on the design. Instead, you can save your energy for the content.

Before looking for free marketing plan templates for Word, take a look at the premium freebies available from Envato Elements. You may find premium marketing plan templates that are free to download.

Free Envato Elements FilesFree Envato Elements FilesFree Envato Elements Files
Each month Envato Elements offers a different selection of free files for you to try. You can also find free files each month on GraphicRiver.

Here's how it works:

  • Every month Envato Elements offers 12 different hand-selected files, (fonts, presentations, videos, and more). Create a free account to download this month's free premium files now.
  • Or try Envato Market for free. They offer seven handpicked monthly freebies. Log in with your Envato Market account to get this month's handpicked premium freebies

But if you're on a tight budget and didn't find anything above, we've got you covered. If you need a small business marketing plan template for free, here are some to help you out:

1. Healthcare Business Plan

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This marketing plan template in Word is a free download from Microsoft Office. It's most suitable for those presenting a plan in the healthcare sector.

2. Google Tropic

Google offers some free marketing plan templates for Word and Google Docs. The Tropic marketing plan will help you cover the main marketing areas. 

3. Google Spearmint

Since you can use Google Docs templates to create Word documents, check out the Spearmint template in a cool green and white color scheme.

4. Google Geometric

Like geometric shapes? This free marketing plan template download will help you create an attractive plan quickly.

5. Tactical Business Marketing Plan

This far from basic marketing plan template for Word includes several areas of marketing strategy you'll want to cover. You can also easily include action items and deliverables.

6.  Free Marketing Strategy Template

Get your marketing strategy off the ground with this marketing plan template, a free download. 

7.  Business Report

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You can get this small business marketing plan template free download from Microsoft Office. It'll help you quickly create a marketing plan that's easy to read.

8. Direct Marketing Analysis

This marketing plan template is free to download from Business Plan Template. It's perfect for analyzing your marketing costs and revenue.

9. Marketing Calendar

This template helps you plan your marketing, breaking it into projects, so you always know when marketing tasks are scheduled. 

10. Marketing Plan

You'll be able to stay on top of budgets and outcomes with this free marketing plan template for Word. 

11.  Printing And Marketing Business Plan

Predict your profits and stay on top of deliverables with this marketing plan template for Word that's free to download.

12. Marketing Plan Template

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Here's a small business marketing plan template for Word free download to help you create a detailed marketing strategy for your business.

13.  1-Month Business Plan Timeline

Getting started with marketing? This free Word business plan timeline will help you. 

14. Free Marketing Plan Template

There are eight key sections in this free small business marketing plan template. They'll help you create a thorough marketing plan for your business.

15. Marketing Plan Template

HubSpot offers a free marketing plan template, plus a guide to help you use it correctly. 

16. Free Annual Marketing Plan Templates

There are several marketing plan templates to download from Small Business Marketing Tools. Use them to ensure you cover all key areas of marketing. 

How to Customize a Marketing Plan Word Template

When you’ve downloaded a marketing campaign template word, you’ll want to customize it. I’ll show you how to do that. I’ll show you how to customize the premium Digital Marketing Proposal MS Word / PPT template in Microsoft Word for this tutorial.

Digital Marketing Proposal is from Envato Elements and will be used in this tutorial.Digital Marketing Proposal is from Envato Elements and will be used in this tutorial.Digital Marketing Proposal is from Envato Elements and will be used in this tutorial.
The premium Digital Marketing Proposal is from Envato Elements. It'll be used in this tutorial.
Let's get started:

1. Add Your Text

Replace the fake text that comes with the template and add your own.Replace the fake text that comes with the template and add your own.Replace the fake text that comes with the template and add your own.
Replace the fake text that comes with the template and add your own.

Adding your text is important because it allows you to add your data and information to your marketing plan word template. To add your text, start by getting rid of the filler text that's there. Next, highlight the text you want to get rid of and press the Delete button on your keyboard.

2. Change the Font

Customize the font in your marketing plan template.Customize the font in your marketing plan template.Customize the font in your marketing plan template.
Customize the font in your marketing plan template.

Adding your font lets you stay on-brand while using a marketing plan template in Word.

Begin by selecting the text that you want to change the font of. Next, click on the Home tab. In the toolbar you'll find the Font Menu field. Click on the arrow in that field. A menu of fonts drops down and you can choose the font you want.

3. Add an Image

Add an image to your marketing plan template.Add an image to your marketing plan template.Add an image to your marketing plan template.
Add an image to your marketing plan template.

Whether you're adding an image of a product or a screenshot of data, it'll add interest to your marketing proposal. To add an image, click on the Insert tab above the toolbar. Next, click on the Pictures button.

Add an image to your marketing plan template. Add an image to your marketing plan template. Add an image to your marketing plan template.
Add an image to your marketing plan template. (Image source: Envato Elements)

When you click on this button, a menu drops down. Select the right option for you depending on where your image is located. Once you’ve located your image, double click on the file.

The image should appear on your template. Adjust the image as needed.

4. How to Change the Background Color

Customize your marketing plan template by changing the background color.Customize your marketing plan template by changing the background color.Customize your marketing plan template by changing the background color.
Customize your marketing plan template by changing the background color. (Image source: Envato Elements)

Just because you’re using a marketing strategy template in Word doesn’t mean that you must give up color scheme customization.

First, to change the background color, click on the Design tab. Next, click on the Page Color button in the toolbar. When you click on this button, a color menu drops down. Choose the background color.

5. How to Change the Font Color

Customize your marketing plan template by changing the font color.Customize your marketing plan template by changing the font color.Customize your marketing plan template by changing the font color.
Customize your marketing plan template by changing the font color. (Image source: Envato Elements)

To match your color scheme, you’ll want to change the font color. To do that, highlight the font that you want to change the color of. Then click on the Home tab.

Next, click on the Font Color button in the toolbar. When you click on this button, a color menu drops down. Choose the color that you want the text to be.

5 Quick Tips To Make Professional Marketing Plans in Word for 2022

Now that you've chosen a premium or free marketing plan template for Word, here are some tips to help you make your marketing plan even better:

1. Use Charts and Graphs

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One of many premium marketing templates for Word available on Envato Elements.

When you're presenting data on projects, deliverables, and more, use charts and graphs to represent them visually. That'll make them easier for your audience to understand.

2. Include Other Visuals 

Charts and graphs aside, using the right image - or even meme - can help bring your plan to life. They'll make it memorable long after the initial presentation of data is over.

3.  Keep Language Simple

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Customize this premium marketing plan template for Word with your own content.

Using simple language makes your marketing plan easy to grasp. As part of that, avoid jargon, which can be difficult for people outside your immediate circle to understand. 

4. Declutter Your Design

Want to make key facts and figures stand out? Using a minimalist, clutter-free design helps your audience to focus on what really matters. 

Use an uncluttered design to make key facts and figures stand out.

5. Make Branding Consistent

 small business marketing plan template for word small business marketing plan template for word small business marketing plan template for word
Here's a premium Microsoft Word marketing plan template that's perfect for startups.

When you grab your Microsoft Word marketing plan template, included brand colors, logos and other elements to reinforce brand awareness and help you connect with your audience. 

Five Microsoft Word Marketing Plan Design Trends

When choosing your template, you want to choose a stylish one. To do that, you should know about these popular design trends:

1. Bold Backgrounds

This marketing plan has a bold background that will stand out. This marketing plan has a bold background that will stand out. This marketing plan has a bold background that will stand out.
This premium marketing plan has a bold background that stands out.

Bold backgrounds on pages of a marketing plan word template can attract attention to the reader. When you've got a bold background, it can also make your illustrations and data stand out.

Most people who make a marketing plan won't think to use a bold background. 

2. Heavy Fonts

Heavy serif fonts are a popular trend to add to your marketing campaign template in Word. These fonts can be helpful if you want to draw attention to an important fact or statement. Plus, heavy serif fonts stand out whether you've got a muted or bold background.

3. Muted Colors

Muted colors are soothing for the reader.Muted colors are soothing for the reader.Muted colors are soothing for the reader.
Muted colors are soothing for the reader (premium example).

Muted colors can be calming and soothing for the audience. Because these colors aren’t distracting, they are often used to help people focus on the message. A muted color scheme is versatile and can work with most topics.

4. Social Media Screen Captures

Adding a social media screen capture to your marketing plan template in word shows your reader what social media look you’re aiming for. These screen captures can be used as an example or to show a before and after.

5. Data Visualizations

Data visualization can help the audience understand the data you're presenting better.Data visualization can help the audience understand the data you're presenting better.Data visualization can help the audience understand the data you're presenting better.
Data visualization can help the audience understand the data you're presenting better (premium template).

Data visualization is a graphical representation of information and data. For example, adding data to a pie chart is data visualization. Using visual elements to present data can make it easier for people to see trends and patterns. 

Discover More Top Microsoft Word Template Designs

We've shared some premium and free marketing plan templates for Word, but there are plenty more to choose from. To see more small business marketing plan templates, check out the following articles:

Five Benefits of Using the Best Marketing Plan Word Template with Professional Designs (in 2022)

Are you not sure if you want to use a marketing plan word template? Maybe you want to know what the benefits of using a template are.

Here are five benefits of using a marketing plan word template in 2022:

  1. You Save Time. When you use a premium marketing plan word template, you start with a lot of the hard work done already. Just add your information, drop images in and it's done.
  2. The End Result is The Best. When you use a premium marketing plan word template, you're using a template that's made by a professional. This means that you get a better end result than trying to make a marketing plan from scratch.
  3. Ideas are Built-In. When you get template, it comes with sections that are already named and laid out. This can help you make sure you don’t forget an important section.
  4. It’s Still Customizable. Just because you’re using a premium marketing plan word template doesn’t mean you give up on customization. Every template is easily customizable. This means that you can personalize your template.
  5. It Stands Out. Most people won’t use a premium marketing plan word template. They’ll try to make a marketing plan from scratch or a free marketing plan template in word. Free marketing plans in Word aren’t as robust as premium templates. Most people can’t design a template as well as professionals.

Benefits of Envato Elements (The Power of Unlimited Use)

Envato Elements has thousands of premium templates.Envato Elements has thousands of premium templates.Envato Elements has thousands of premium templates.
Envato Elements has thousands of premium templates.

Envato Elements is a flat-rate subscription service where you can get hundreds of premium marketing plan word templates.To get access to premium templates, all you need to do is sign up for Envato Elements subscription. Once you become a subscriber, you’ll get access to more than templates; you’ll have access to premium stock photos, fonts, and much more.

Common Microsoft Word Questions Answered (FAQ)

Not everyone can be an expert in Microsoft Word. That’s okay. Here are some common Microsoft Word questions and answers:

1. Can I Convert an InDesign Template to a Word Document?

To convert your InDesign file into a Word document, you’ll need to own both InDesign and Microsoft Word. Then, follow these steps:

  1. Open your InDesign template in InDesign and save the template as a PDF.
  2. Once the template is saved as a PDF, open it in Adobe Acrobat.
  3. Click File > Export To > Microsoft Word.

For more information, read this article:

2. How Do I Make a Table in Microsoft Word?

There are several methods you can use to add a table in Microsoft Word. One method is to click on the Insert tab. Next, click on the Table button in the toolbar. Then, specify the number of rows and columns you want your table to have. Finally, draw the table.

For a more in-depth tutorial, review this:

3. How Do I Make a Timeline in Microsoft Word?

Timelines can be helpful to show the passage of time. They can also help when you expect a project or product launch to happen. For a tutorial on how to add a timeline to Microsoft Word, study this tutorial:

4. How Do I Add a Background Image to a Template in Microsoft Word?

Adding an image to your template can show the reader what you’re discussing or add an emotional component to your template. You can add text to an image easily. For more information, read this tutorial:

5. How Do I Change the Microsoft Word Default Font?

Begin by selecting the text that you want to change. Open the Font Menu in the toolbar. Click on the font that you want to use.

Learn More About Making Great Word Documents in 2022

You can also improve your Microsoft Word skills with this in-depth guide, plus the following articles:

Create a Marketing Plan in Word Today!

As you've seen using premium marketing templates for Word can save you time and help you to make a comprehensive marketing plan.

You can find more in-depth or basic marketing plan templates for Word on Envato Elements for one low price. There are also marketing plan templates for Word and small business marketing plan templates available on GraphicRiver.

Grab your favorite template and start creating your marketing plan today.

Editorial Note: This post has been updated with contributions from Sarah Joy. Sarah is a freelance instructor for Envato Tuts+.

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