By focusing on the four key elements of AIDA --attention, interest, desire, and action -- you can create a winning strategy for success. We'll show you how...

Selling online is tough. But persuasion makes it easier. Here's how to boost your influence and leverage psychological triggers to sell more from your website.

Sales pages help you convert online viewers to customers. Learn about creating and structuring powerful and effective sales pages for your online business.

Your business has many stories. You're also in the life story of each customer. Learn two ways to tell your business story and target your customers and your...

Landing pages are a vital component of any healthy AdWords campaign. In this tutorial, we show you how to write an AdWords landing page that will grab the...

Copy matters, especially when you've only got a few words to work with. In this tutorial, we show you how to write ad copy for your AdWords campaign that...

You've set up your email list because ultimately you want to make sales, right? In this tutorial we guide you through how to make your subscribers ready to...

An autoresponder sequence is ideal for improving your email open and click through rates. In this tutorial, we show you what an autoresponder sequence is,...

You've got an email list because you want people to read your emails. So what can you do to give your emails the best chance of being read? In this article,...

You've created an email list because you want to communicate with your customers. For that to happen, your subscribers must open your emails. Effective...

For your email marketing to be effective, you need subscribers. How do you get subscribers? By creating a giveaway buzz piece. In this tutorial, find out...

In this article, discover the strategies to writing effective emails sales pitches—those that your prospect opens and acts on (at a higher percentage), while...