Get your marketing plan on the right track by being clear about your target audience — the people your business intends to serve.

Need to choose a profitable pricing strategy for your business? Learn the fundamentals of three pricing strategies with examples of how to use them right.

In this tutorial, learn how to collect customer reviews and use that feedback to transform your small business—improving your process, products, and bottom...

In this quick guide, we’ll use customer journey mapping to improve your persona’s experience on your website, with the goal of increasing sales. You'll...

Starting a new business is never easy. But that doesn’t mean it has to be risky or impossible either. Learn how to get your new venture up and running in no...

In this tutorial, I’ll take you through what a business plan is and why you should write one, and then we’ll look in detail at each of the sections of a...

How should you charge clients as a freelancer? By the hour? By the project? By off-the-shelf packages? What if the work you do is completely custom and there...

Big data isn’t only for big business. Small businesses can benefit from big data too, and in this tutorial, we’ll look at some specific ways in which small...

Price increases are a necessary part of doing business, but nobody likes talking about them. So here's a guide to communicating price changes to your...

In part four of our series on launching a startup, you'll learn how to build your first product, using concepts like agile product development, minimal...