Price increases are part of doing business. Here's a guide to communicating price changes to your customers in a way that makes them easier to understand and...

Whether you’re working from a template or staring at a blank sheet of paper, use this tutorial to learn how to confidently create an effective business plan.

Need to choose a profitable pricing strategy for your business? Learn the fundamentals of three pricing strategies with examples of how to use them right.

Big data isn’t only for big business. Small businesses can benefit too. Let's look at specific ways that small businesses can use big data to improve...

In this tutorial, learn how to collect customer reviews and use that feedback to transform your small business—improving your process, products, and bottom...

In part four of our series on launching a startup, you'll learn how to build your first product, using concepts like agile product development, minimal...

Starting a new business is never easy. But that doesn’t mean it has to be risky or impossible either. Learn how to get your new venture up and running in no...

Get your marketing plan on the right track by being clear about your target audience — the people your business intends to serve.

In this quick guide, we’ll use customer journey mapping to improve your persona’s experience on your website, with the goal of increasing sales. You'll...

How should you charge clients as a freelancer? By the hour? By the project? By off-the-shelf packages? What if the work you do is completely custom and there...