You've heard email marketing is a good thing, but you're not sure it's right for you. You still need to be convinced it's a good channel. But even if you're convinced, you don't know how to grow your list or develop an effective email marketing strategy. And you've no idea what to write about. This series will show you why email marketing is an essential tool for almost every business. It will also help you develop an email marketing strategy, showing you how to get attention with your emails, while giving you ideas for what to write about.