If you have a business or are thinking about starting one, it’s going to be in the real world, not in your mind. Your audience and customers are going to be real people, not imaginary. Many unknowingly validate ideas in their own head and overlook that they need real, hands-on feedback. This feedback helps you make better business decisions.

Discover a five-step process for idea validation. In this video, I outline exactly what you should do and how to do it. I’ll even give you a few tips on how to find your potential clients, as well as what exactly to say to them when you meet them for this exercise. With this feedback from potential customers, you will know if your idea is a good one, and if so, how to build the best version of it.

After watching the video you can download the supplemental Idea Validation Worksheet that goes along with it. Of course, if you have any questions please pop them in the comments area below. Go ahead, press play!

Graphic Credit: Idea designed by Joe Harrison from the Noun Project.