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How to Design Logos in PowerPoint and Animate Them

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Read Time: 12 min

Maybe you've wondered: can I create a logo in PowerPoint? Yes! Looking at Microsoft PowerPoint, logo design might not be your first association. But you can create logo in PowerPoint, especially with some of the more advanced shape tools. 

powerpoint logopowerpoint logopowerpoint logo
Learn to create a clean, professional PowerPoint logo in this tutorial.

Can I Create a Logo in PowerPoint?

Yes, you can create a logo in PowerPoint! Many people may not know that PowerPoint actually has a pretty powerful set of design tools. You can make custom shapes, edit points, and much more. We'll go over the basics in this tutorial.

But if you need a logo designed quickly and easily, you may want to check out the professional offerings on Envato Elements. These logo designs can be fully customized, and then you could upload your completed logo into your PowerPoint presentation. 

Ready to explore PowerPoint logo design? Let's dig in.

1. How to Create a Logo in PowerPoint

So, what can we do with PowerPoint logo design? You may be more familiar with importing logos in PPT documents. In some cases, you may be able to recreate or completely create a logo in PowerPoint.

For this demonstration, we're going to create this simple PowerPoint logo. It's made entirely with PowerPoint!

animated powerpoint logoanimated powerpoint logoanimated powerpoint logo

Step 1. Open the Shapes Drop-down

Let's start off with the Shape tools. We'll use them as the basis of our PowerPoint logo. Start out by selecting the Insert menu. From there, we can select Shapes.

When you select Shapes, you'll see a wide variety of default shapes you can choose from.

powerpoint shapespowerpoint shapespowerpoint shapes

Step 2. Create a Shape

For this example, let's start out with a simple circle. Select the circle in the default shapes you can choose from. To draw a circle, we simply need to click and drag in our work area. Your work should look similar to this example. You circle can be any size you prefer.

If you'd like to draw a perfect circle, instead of an ellipse, hold down the shift key as you click and drag.
powerpoint circlepowerpoint circlepowerpoint circle

Step 3. Add Color to Your Shape

But what if you want to change the color of your shape? PowerPoint makes that simple. 

Right click on PC or control click on Mac, on your shape. From the resulting menu, select Format Shape. This opens the Format Shape pane. 

powerpoint format shapepowerpoint format shapepowerpoint format shape

Step 4. Change the Outline

The Format Shape pane has a number of tabs. We'll want the Fill & Line tab. From here, you can change the color of your shape, and even chose no color at all.

For example, in my shape, I'm going to set it to No line. Now, my shape won't have a colored outline around it. I'll also make my circle green.

powerpoint format shape panepowerpoint format shape panepowerpoint format shape pane

Step 5. Add a Second Shape

Most likely, you'll want your PowerPoint logo to consist of more complicated shapes. Let's explore some ways you could do that.

First, let's create a combined shape. I'll start by creating a rectangle. This is another one of PowerPoint's basic shapes—you can find it and use it the same way we created our circle. Just go to the Insert menu, select Shapes, and then select the rectangle. Click and drag to draw it.

Here's what mine looks like, so far:

powerpoint rectanglepowerpoint rectanglepowerpoint rectangle

Step 6. Position the Shapes

You can click to select any shape, and then drag to reposition it. I'm going to try that out with the two shapes we've drawn. Reposition them so they overlap on top of each other. If the color is the same, they should visually look like one shape.

powerpoint draw shapepowerpoint draw shapepowerpoint draw shape

Step 7. Select Both Shapes

PowerPoint gives us the ability to take what we've made and merge our word together into one, custom shape. 

Hold down shift, and then click to select both of your shapes. You'll know they're both selected if they both look highlighted, as shown below:

powerpoint select more than one shapepowerpoint select more than one shapepowerpoint select more than one shape

Step 8. Merge the Shapes

Then, go to the Shape Format menu.

From there, we can choose Merge Shapes, and this gives us four options:

  1. Union
  2. Combine
  3. Fragment
  4. Intersect
  5. Subtract

Let's choose Union to create one, unified shape.

Now, our two shapes have been put together to create one!

powerpoint union shapepowerpoint union shapepowerpoint union shape

Step 9. Refine the Image

I'm going to repeat this process, one more time. At the bottom of our shape, I'd like it to be rounded, not flat. To add this, I'll create another shape.

Again, go to the Insert menu, then select Shapes. I'll draw a circle again, just like we did before. Then, position it on top of our custom shape.

powerpoint shapespowerpoint shapespowerpoint shapes

Step 10. Merge the Shapes

Next, again, we can use Merge Shapes > Union to put them together into one shape. Here's what my new custom shape looks like now.

powerpoint merge shapespowerpoint merge shapespowerpoint merge shapes

Step 11. Manipulate the Shape

Let's try out some other ways we can manipulate this shape. I'd like to cut out part of our custom shape here. To do so, I'm going to start by drawing another rectangle.

Again, you can find this under the Insert menu, then select Shapes. Once you've selected the default shape you'd like to use, just click and drag to draw it.

In this case, I positioned my rectangle right on top of my custom shape, like this:

powerpoint rectanglepowerpoint rectanglepowerpoint rectangle

Step 12 Cut a Shape Out

We're going to cut out this shape from our custom shape. Begin by clicking on the main, custom shape. Then, hold down shift and click on the shape we've placed on top of it.

Next, we can return to the Shape Format menu. Go to Merge Shapes, and this time we'll select Fragment. Here's what the result looks like.

powerpoint fragmentpowerpoint fragmentpowerpoint fragment

Step 13. Delete Excess Shapes

So, why Fragment? Why not Subtract?

Well Subtract would remove the rectangle shape from our custom shape. But Fragment takes all pieces of what we've drawn and made them independent.

Delete any excess shapes you don't want to keep by clicking on them and then using the delete key on your keyboard.

powerpoint fragment deletepowerpoint fragment deletepowerpoint fragment delete

Step 14. Color the Logo Pieces

Now, that the top and bottom of our custom shape are independent, check out what we can do. I'm going to click on the bottom part of our shape, and then turn to the Format Shape pane. I can change its color independently—cool, right? Change these colors in any way you would prefer.

powerpoint shape panepowerpoint shape panepowerpoint shape pane

Step 15. Insert Another Shape

Let's look at another way we can edit shapes in PowerPoint. To begin, let's insert another shape in the same way: Insert Menu, and then Shapes.

This time let's choose a rounded rectangle. With your chosen shape selected, just click and drag to start drawing.

This shape eventually becomes the inside of our light bulb. Remember, you can change the color and style of your shapes in the Format Shape pane.

powerpoint rounded rectanglepowerpoint rounded rectanglepowerpoint rounded rectangle

Step 16. Add a Second Rectangle

Next, I'll draw a second rounded rectangle, and place it on top of the first. Here's a suggested position you could try:

powerpoint rectanglepowerpoint rectanglepowerpoint rectangle

Step 17. Use the Subtract Option

I'm going to try out Subtract this time, from our Merge Shape options. 

Here's what my shapes look like apply the subtraction effect. Notice how it cuts out the space where the shapes overlapped.

powerpoint subtractpowerpoint subtractpowerpoint subtract

Step 18. Customize the PowerPoint Logo

We can repeat this process to customize our shape in any way we want. I did so and then placed it on top of my existing illustrations. I wanted this to look like the inside of a lightbulb.

powerpoint illustration powerpoint illustration powerpoint illustration

Step 19. Finish the PowerPoint Logo

We can also easily duplicate our shapes and lines too. I'll start by selecting the shape that we just customized. Go to Copy and then Paste to create a duplicate.

But I'd like this to be mirrored. Thankfully, we can easily do that by going to Arrange > Rotate > Flip Horizontal. Then, just to keep things consistent, I'll use Merge Shapes to cut these shapes out of the blue shape. 

Now, our custom logo visually associates with a lightbulb—and this was entirely drawn in PowerPoint! 

powerpoint drawing shapespowerpoint drawing shapespowerpoint drawing shapes

Step 20. Add PPT Logo Text

To wrap this concept up, let's add some text to our illustration. Without any type, this looks more like an icon illustration than a logo. This could work well, for example, as a business name. 

To add type simply double click, and you can begin typing out your text.

powerpoint textpowerpoint textpowerpoint text

Step 21. Customize Logo Text

Your text likely isn't perfect right out the box. We'll need to edit that. I'm going to use the font George sans serif from Envato Elements, because it's a bold, clean font that matches this aesthetic well. 

To change the font, click on the text and then look at the Home menu. The ribbon will display things like the font name and size. Go ahead and change these values to the font and size of your choice.

powerpoint font sizepowerpoint font sizepowerpoint font size

Step 22. Change the Font Color

We can also change the font color, here in the Home menu. Simply click on the Font Color icon, and we're presented with a variety of choices.

You can choose theme colors. You can choose from a variety of preset colors. You can also choose a custom color. This is a good fit if you've got specific branding colors you'd like to use.

I chose colors that best matched the illustration we created.

powerpoint logopowerpoint logopowerpoint logo

Step 1. Select Microsoft PowerPoint Logo Pieces

Next, let's look at how to make an animated logo in PowerPoint.

You could follow this walkthrough with a logo you designed in Microsoft PowerPoint. Logo image files you import would also work too.
Consider keeping the animations in your presentation modest and supplementary. Too much can prove to be overwhelming.

First, let's check out our PowerPoint logo. One of the concerns here is that it still has many pieces. We could animate them all individually, but again, that could be kind of busy. 

Let's start with a simple example. Begin by selecting all the pieces of our logo.

powerpoint logo designpowerpoint logo designpowerpoint logo design

Step 2. Group Microsoft PowerPoint Logo Parts

Next, let's group all these pieces together. Right click on PC or control click on Mac, and from the resulting menu, select Group > Group. This groups all our contents together. Then, we can animate everything together, as one unit.

powerpoint grouppowerpoint grouppowerpoint group

Step 3. Choose an Animation

With our grouped logo selected, select the Animations menu. From here, we can select a number of animations to apply to our logo.

For example, under Moderate, we can select Fade In. This will make our logo rise up and fade in. An animation like this might work well in an introduction slide in a PowerPoint presentation.

powerpoint fade inpowerpoint fade inpowerpoint fade in

Here's a preview of what this looks like:

powerpoint animated logopowerpoint animated logopowerpoint animated logo

Step 4. Ungroup PowerPoint Logo Parts

Now, let's try something a little bit more involved. Keep in mind that it's often best to keep animations subtle. Less is often more.

Let's ungroup our PowerPoint logo. Simply right click on PC or control click on Mac, and then select Group > Ungroup. Now, we'll see all the separate pieces again.

powerpoint ungrouppowerpoint ungrouppowerpoint ungroup

Step 5. Selectively Group Logo Parts

This time let's be selective about what we group. I'll group together the illustration and group together the text—but keep them separate. This way, we can animate these two pieces individually.

powerpoint groupingpowerpoint groupingpowerpoint grouping

Step 6. Animate Each PowerPoint Logo Part

We'll add animation to our work in the same way. For the illustrative part, I'll select Float In again, but for the text, I'll select Fade. We can click Preview on the left side of the top ribbon to preview our animation.

powerpoint preview animationpowerpoint preview animationpowerpoint preview animation

Here's a preview of what this looks like:

animated powerpoint logoanimated powerpoint logoanimated powerpoint logo

Step 7

You'll notice that this animation has an order:

  1. the illustration
  2. then the text

We can turn to the Animate Pane to customize our animation. For example, we could reorder the animation so the other could go first. You can also change other aspects, like the timing here.

Want to learn more about animation in PowerPoint and the Animate Pane? Check out these resources:

Looking for Some Extra Help? Check Out Envato Elements

Looking for a premade logo or even a PowerPoint design template? You can find all that and more on Envato Elements. One low price gets you unlimited access to an entire library of logo designs, fonts, clip art, and even professionally designed PowerPoint templates.

Find Logo Designs

envato elementsenvato elementsenvato elements
There are thousands of logo design templates available on Envato Elements

Now You Know How to Create a Logo in PowerPoint (and Animate It Too!)

Can I create a logo in PowerPoint? Yes, you can! Hopefully you can see all the potential PowerPoint logo design has. You can use all kinds of custom shapes to create a logo in PowerPoint. Remember, you can also import logos in PPT documents and then use the animation techniques we discussed too!

Want to learn more about Microsoft PowerPoint? Check out these free resources to continue learning today:

Use PowerPoint Logo Designs to Customize Your Next Presentation

You just learned how to create a logo in PowerPoint and animate it.

But we've also shown you a great source for premade PowerPoint logo design ideas. Why not take advantage of Envato Elements today?

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