Are you looking for a way to reach your core audience and stand out from your competitors in 2022? Consider using Mailchimp to create a personalized and professional email newsletter.
Email remains an excellent way to reach your customers. And Mailchimp makes it pretty easy to import a well-designed template and get started with email marketing.
An excellent source of professional email newsletter templates for Mailchimp is Envato Elements. In this guide, we'll share some of our top picks for businesses on a budget. We'll also share some Mailchimp newsletter templates you can download for free.
Why Use Premium Mailchimp Templates?
But first, let's look at the reasons why you might NOT want to choose free Mailchimp templates in 2022. With free Mailchimp newsletter templates, there are likely to be tons of people using them. That means you might not get the unique look you want for your customer-facing newsletter.
But with premium email Mailchimp newsletter templates, you're unlikely to see the same design everywhere. Plus, premium templates are usually coded to the latest web standards. That means your emails will look great no matter which email client your subscribers use. Free Mailchimp templates can't match these.
Premium templates are also great for those who aren't confident about their design skills. You've got a lot of options for tweaking them to create a newsletter that reflects your brand. And customization is quick. You can get a newsletter with a professional appearance in a very short time.
Best Mailchimp Email Templates on Envato Elements (With Unlimited Use)
If you're looking for professional newsletter templates, Envato Elements has a great offer you can grab today. Get unlimited Mailchimp newsletter templates for one low price.
To find your ideal templates, go to Envato Elements. Select Web Templates to the left of the search box, then type
Mailchimp into the search box. You'll see hundreds of newsletter templates available to download. Use the filtering tools on the left of the page to narrow down the choices.
When you find your ideal template, click Add&Download to add it to your Envato Elements account. Then download it and start customizing.
5 Best Premium Mailchimp Email Newsletter Templates From Elements for 2022
Ready to find the perfect theme for your newsletter? Here are some of the professional email newsletter templates for Mailchimp from Envato Elements:
Fritz is an easy-to-edit Mailchimp newsletter template. It includes 20 modules that you can rearrange to create your own custom newsletter design. Edit this responsive email template with the StampReady Builder. It also works for Campaign Monitor as well as Mailchimp.
This Mailchimp email newsletter template is perfect for travel newsletters. It's compatible with StampReady, Mailchimp, and Campaign Monitor. Plus, it's easy to edit. It includes 17 modules that you can customize to create a professional newsletter. And you can arrange them in different ways to create many Mailchimp themes.
Way Mail's clean, modern design is a great way to create professional email templates to wow your subscribers and customers. It's compatible with both Mailchimp and Campaign Monitor, and with all major browsers. Rearrange more than 30 modules to quickly create your own unique email Mailchimp newsletter templates.
The Atellar MailChimp HTML template has a minimal and modern design. It’s compatible with StampReady, Campaign Monitor, and Mailchimp. Easily drag and drop images of your choice into picture placeholders.
Jaynix Responsive Corporate Portfolio Email is a MailChimp newsletter template with a modern design. Easily drag and drop images into placeholders. In this template, you can duplicate or hide modules as needed.
20 Free Mailchimp Email Newsletter Templates to Download in 2022
Before looking for a free newsletter templates for Mailchimp on the web, check Envato's free offerings first. Try out various premium template files (not always free Mailchimp newsletter templates) at no cost to you.
Here's the deal:
Every month Envato Elements offers 12 different hand-selected files (fonts, presentations, videos, and more). Create a free account to download this month's free premium files now.
A free email newsletter template based on the Material Design theme from Google. This theme looks great on mobile devices.
One of Colorlib's many Mailchimp newsletter templates. A Mailchimp newsletter template for free download from Github means you can get started fast.
A free-to-download responsive email newsletter template suitable for image-rich newsletters.
This multipurpose free MailChimp template download can be used for any purpose you may need. The modern design uses bright colors to emphasize important sections in the email.
This summer-themed template from Email on Acid is free to download, with bright, fresh colors.
6. Book Lovers
If you're looking for Mailchimp HTML templates for free in 2022, this well-organized, hand-coded template works. It's been fully tested on Litmus.
Bee Pro Updates features a large feature image and a modular design that works on mobile email clients. Try it out for your tech startup newsletters.
This customizable template includes space for a large hero image. It's a quick way to create an attractive email newsletter.
This free Mailchimp template download makes it easy to create a one-page newsletter with many sections. It also includes social media links.
This one's for people who don't mind messing with code. It's a responsive email template for Mailchimp that you can edit live in the browser.
These free Mailchimp themes are fully responsive and tested on more than 50 email clients. There are five themes in the set in exchange for your email.
This is one of several free email templates for Mailchimp from MJML. Customize it in the browser for a live preview of how your email will look.
This is another of MJML's free Mailchimp templates, with a fresh, vibrant look.
This travel-themed free email newsletter template for Mailchimp is eye-catching.
This Mailchimp HTML template for free has a back-to-school theme for businesses targeting the education sector or parents of school-aged kids.
This is one of Benchmark Email's attractive free Mailchimp templates for 2022. Device App is a responsive theme that looks great on all devices.
This Mailchimp email template for free download has a beautiful white and gold design for a touch of luxury to your email newsletter.
This is a lightweight Mailchimp email newsletter theme with a minimal design. It works well on mobile devices.
This is one of the nicer Mailchimp HTML templates for free we've seen. Edit it in-browser for an instant newsletter preview.
With free Mailchimp newsletter templates like this, it's easy to send announcements to your subscribers.
How to Customize Mailchimp Newsletter Templates Quickly (In 2022)
Mailchimp HTML templates are easy to customize. They save you precious time by having pre-built layouts. These are stylish and look amazing. You won’t often find that with free Mailchimp templates!
Let’s learn how to customize Mailchimp newsletter templates in just five quick steps.
1. Upload Your Template to Mailchimp
Download your Mailchimp newsletter templates, then upload them to Mailchimp. Find the .HTML file in your downloads. Then, inside Mailchimp, go to the Campaigns > Email Templates section.
Click Create Template > Code Your Own > Upload HTML. Browse to the file on your computer, give it a name, then click Upload.
You’re all set. Your premium Envato Elements Mailchimp HTML templates are ready for use!
2. Customize Text
Now, you’ll find yourself working in the editing section. On the left, you’ll see the template’s visual layout. On the right, you’ll see the code. Advanced users can click Edit Code to change it directly. But let’s take the easy way and click Edit Design.
Once you do, you’ll see a series of editable text boxes. Hover over any of them and click Edit. You’ll see the Editable Region sidebar open on the right. Inside, you can type in your own text.
You can also add effects, change fonts, colors, and more. Repeat throughout the template to customize it.
3. Add Images
Images are essential parts of your Mailchimp HTML templates. Upload images from your computer to Mailchimp’s My Files section. Then, click Edit on any of the image placeholders. These are easy-to-use features not common to Mailchimp HTML templates found free.
Click Replace, find the image of your choice and click Insert. Watch as it appears in your email newsletter. Once again, repeat these steps throughout the template.
Are you looking for stunning images to use? As an Envato Elements member, you've got access to millions of stock photos. Check out the stock photo library today.
4. Change Background Colors
Changing colors helps you match Mailchimp newsletter templates to your branding. You won’t have this level of control with free Mailchimp templates!
Click on Module 1 - Intro on the Design sidebar. Click into the Background Color menus. Here, you’ll see a color chooser appear.
Plus, you can even paste in hex codes for an exact match! Do this throughout your template to add your very own colors.
5. Preview and Send
When you’re finished making edits, click Preview and Test in the upper right corner. You’ll see two options: Enter Preview Mode and Send a Test Email. The first shows exactly how your finished edits look. The second lets you send an actual copy of the email to yourself.
It’s a good idea to do both. Remember, you’re trying to make a great impression. Sending a messy, cluttered email won’t help. Once you’re satisfied, you can send out the email to your distribution list.
It’s that simple, thanks to premium Mailchimp newsletter templates from Envato Elements.
5 Top Mailchimp Email Newsletter Trends (in 2022)
Now that you’ve seen how to customize Mailchimp HTML templates, you’re off to a great start. But to ensure that you “wow” every recipient, it pays to embrace the latest trends.
Move beyond Mailchimp HTML templates free and use a premium design. Then, incorporate 2022's top trends. Let’s look at five of the latest and greatest:
1. Clear, Cool Layouts
You open an email and find it to be a cluttered mess, packed with content. Are you going to read through it and buy something? Doubtful. Clear, cool layouts are popular in 2022, and with good reason.
Most of us receive tons of emails, and that goes for your contact list. You need to grab their attention fast. Minimalist, sleek Mailchimp HTML templates help you do exactly that. They’re sure to be appreciated and drive better conversion rates.
2. Mobile-Friendly and Responsive Designs
Emails are increasingly read on mobile devices: phones, tablets, and even watches! That means you need to ensure that your 2022 newsletter works on any screen. Remember, free Mailchimp templates often won’t work well on mobile devices.
Responsive templates are those designed to work on any kind of device. They’re a must in 2022 as more of your audience goes mobile. Plus, they save you tons of time. You don’t have to spend time building separate desktop and mobile designs, for example.
To help you get started, we’ve compiled 2022’s best responsive Mailchimp templates:
3. Bright Colors
In 2022, your Mailchimp email newsletter needs to stand out. Bright colors are essential. Dull tones do nothing to engage your audience.
Fortunately, many premium templates use bold and bright color palettes. These take expert design work so you won’t find that with many Mailchimp HTML templates free.
4. Eye-Catching Subject Lines
You may have the world’s great newsletter in 2022, but unless your contacts open it, that doesn’t count for much. That means you need a catchy, compelling subject line.
There are several ways to embrace this trend in 2022. Try a pithy, funny title. Or pose a question, encouraging readers to open the message. This isn’t always easy, but it pays off.
To help you get started, we’ve made a list of ten quick ways to improve email open rates in 2022:
5. Customized Fonts
Times New Roman. Arial. Can it get more bland? Doubtful. Remember, trendy styles span fonts, too!
Free Mailchimp templates often use standard fonts. Premium offerings from Envato Elements are more likely to use custom fonts.
Even better: Envato Elements has a custom font library with thousands of unique styles. You can install these and use them with your favorite Mailchimp newsletter templates! They’re all included with your Elements membership.
5 Quick MailChimp Email Newsletter Design Tips for 2022
Making a successful email newsletter needs more than a template. It needs design savvy. If you need some help or inspiration with your Mailchimp HTML templates, then have a look at these five tips for email newsletter design:
1. Limit Your Colors
On the surface, more colors seem like it would drum up more engagement. But a busy email newsletter is hard for subscribers to read. Stick to a pair of colors like the ones your brand already uses. Try out the color wheel from Adobe for even more ideas.
2. Choose Fonts Wisely
Custom fonts like the ones from Envato Elements are creative choices. But you might run into compatibility issues with your email template download. Make sure the typeface you want to use works with all browsers. Try using a font from Google Fonts for a unique touch.
3. Keep Content Organized
Your newsletter will cover a range of topics. Instead of leaving your readers to find the content they want, use subheadings to organize what you've got to say. Using this simple tip makes you look like a design pro.
4. Think Mobile-First
Mobile devices have taken off in popularity and use, and almost half of emails are opened on a smartphone or tablet. This is why it's important to design your newsletter for these users first.
5. Photos Are Key
Even if you've got excellent content, not breaking up text makes your newsletter hard to read. Give your readers a break by adding images and videos to your email. The extra visual content can complement the latest news from your brand.
More Mailchimp Email Templates for 2022
Mailchimp is a powerful marketing tool, and templates can help you get the most out of the platform. That's why we've rounded up even more Mailchimp HTML templates for you to use for your email campaigns. Here are just a few you can check out:
- 25 Professional Mailchimp Email Newsletter Templates With Corporate Designs 2022Sharon Hurley Hall02 May 2022
- 25+ Best Mailchimp Responsive Email Templates (2023 Newsletter Designs)Brenda Barron02 Feb 2023
- 15+ MailChimp Templates for Every Purpose and OccasionPaula Borowska14 Jun 2022
5 Benefits of Using a Premium Mailchimp Template with Professional Designs (In 2022)
Are you still unsure about why you should choose to use a professional template over a free one? Maybe you wonder why you should pay for a template when free templates are available.
Here are five benefits of using a premium Mailchimp template download in 2022:
- You save time. When you use an email template, you start with everything already designed. All you need to do is add images and information in the right sections.
- The result is better. Email templates that are free or made by amateurs don’t compare to premium templates made by professionals. When you use a premium template, you end up with an impressive email.
- Ideas are built in. A good premium template will have sections for your information and pictures. This takes out some planning that you may need to do of what section goes where.
- Customization is still an option. If you’re creative or like things a specific way, you can still customize premium templates. A good premium template is entirely editable.
- You stand out. Premium templates were made to look professional and stylish. This means that you’ll stand out among amateur emails.
Benefits of Envato Elements (Power of Unlimited Use)
Envato Elements is a premium subscription service with access to digital elements. These elements include premium email templates, fonts, images, audio, and more. Sign up for Envato Elements today to gain access to thousands of digital elements!
5 Questions Answered About Mailchimp and Email Marketing
You've already seen that the best Mailchimp HTML templates dramatically improve your success while email marketing. But it's also okay if you're still working to improve your email marketing efforts.
Let's look at five of the most common questions about Mailchimp and email marketing. We'll help you solve them with our learning resources:
1. How Do You Improve Open Rate?
Before you even show your fancy Mailchimp HTML templates (free or premium), the success in email marketing lies in getting someone to open it!
That's why the open rate is one of the most important metrics. Learn more about improving open rate with this tutorial:
2. Can You Customize Email Marketing?
In 2022, there's no such thing as "one-size-fits-all" marketing. It helps to customize your marketing efforts so that you show a potential customer what they need to know.
Enter the world of email personalization with this tutorial. It shows you how to tailor your email content based on the recipient and includes Mailchimp-specific tips.
3. How Can You Make Email Newsletters More Fun?
We're all getting flat, boring emails in our inboxes every day. To stand out from the crowd, you need a bit of fun - like adding animated GIFs!
Make sure to check out this tutorial to add GIFs for a bit more fun in your emails:
4. How Can You Design Emails for Mobile Devices?
If you want to make sure that your email works properly on mobile, look for responsive designs. They respond to the device size. (Note: many Mailchimp HTML templates free options aren't responsive.)
Check out this tutorial with the best responsive templates. It includes templates that are far better than free Mailchimp HTML templates. Even though they're often used for restaurants, they're easy to customize.
5. What Types of Emails Should You Send?
When you open your email marketing service of choice, you might wonder: what should I send?
There are many types of marketing emails. The Mailchimp newsletter templates you saw are a great example of one of the most popular formats. They're often used to update your audience.
Learn how to create newsletters with this tutorial:
- How to Quickly Make Newsletters in Mailchimp With Pro Template DesignsSharon Hurley Hall02 Jun 2019
Learn More About Mailchimp and Newsletters
Want to get more tips on email marketing? Envato Tuts+ has you covered. Our team has useful guides and how-tos so you can become an email master. Check out some of the tutorials below:
- How to Quickly Make Newsletters in Mailchimp With Pro Template DesignsSharon Hurley Hall02 Jun 2019
- Mastering MailChimp: Best Templates and Email Tips for MailChimp NewslettersBrittany Jezouit10 Sep 2018
- What Is Marketing Automation? The Definitive Kickstart Guide for 2019Sharon Hurley Hall08 Aug 2019
- How to Use Mailchimp Newsletter Templates (+ Expert Mailchimp Newsletter Tips for 2021)Sharon Hurley Hall16 Feb 2021
Choose Your Next Email Newsletter Template (Free or Premium) for 2022
Now, it's your turn. When you're ready to create your next email newsletter, get started with one of 25 free or premium Mailchimp themes in this article.
Remember, you'll get a better, more unique design when you go pro. So check out and explore the unlimited premium Mailchimp newsletter templates included on Envato Elements.
Editorial Note: This post has been updated with contributions from Nathan Umoh, Andrew Childress, and Sarah Joy. Nathan is a staff writer with Envato Tuts+. Andrew and Sarah are freelance instructors for Envato Tuts+.