Walk into your local coffee shop and you’re bound to see a billboard covered in flyers. Same thing for gyms, schools, churches, bus stops, and business establishments. The humble flyer remains relevant even in the age of digital communication.
There’s something about having a tangible object to hold and behold that continues to appeal. Flyers are easy to post on a wall or the fridge, pass along to someone else, or file away for later reference.
When Should You Use a Flyer?
Flyers can be quite useful if you know when to use them. You can use flyers in a variety of situations:
- Leave one behind after a face-to-face meeting.
- Insert them in other printed pieces, like newspapers, magazines, and swag bags.
- Place it on windshields and inside (physical) mailboxes for some free advertising.
- Hand them out during live events.
Mail them to your best prospects.
Save the flyer as a PDF and share it digitally as well. It does double duty! The best thing about flyers is, they’ve become incredibly easy to make and inexpensive to duplicate.
In this tutorial, I'll show you, step-by-step, how to make a terrific-looking flyer using nothing more than Microsoft Word and a template.
How to Make a Flyer in Word, Step-by-step
It’s easy to create a flyer in Word when you begin with a well-designed flyer template editable in Microsoft Word. For this tutorial, I’ll be using the Digital Marketing Agency Flyer template, which is only one of the many flyer templates available on Envato Elements.
Premium templates such as this are great to use because they’re well-designed and easy to customize. Some even come with support from the designer, so aren’t left on your own as you’re creating your flyer.
Tip: Choose a template that’s as close as possible to the final product you want. Flyer templates for Word are customizable, but the fewer customizations you've got to make, the faster you can have your flyers out there promoting your business, product, or event.
After you’ve selected the flyer template you wish to use, download it into your computer, then duplicate the file. This way, you’ll always have the original file in case you need to start over, or if you’d like to use the same template for a different flyer.
Step 1. Replace the Placeholder Text With Your Own Info
To replace the placeholder text, double-click on the text. Type your own text.
If your text is longer than what’s in the placeholder, resize the text box. Click, hold, then drag one of the handles of the text box to the desired size.
Tip: Switch to a different font to emphasize parts of the flyer, or to align it with your branding.
To change a font, highlight the text and click the downward arrow beside the font selector. Then scroll down to find the font you want to use and select the font.
Step 2. Add Your Images
Images are essential to an eye-catching and memorable flyer.
To insert your image, click on the image placeholder. You may have to first ungroup the object on your template, to isolate the image placeholder. To do so, right-click on the object and click on Group > Ungroup.
Right-click on the image placeholder and click Change Picture > From a File….
Find the photo you want to use in your computer and click Insert.
As with the text box, click-and-drag one of the handles of the image to resize it.
Tip: For the most professional results, avoid using free stock photos on your flyer. Use your own images or premium stock photos such as the ones from Envato Elements. Your Envato Elements subscription includes unlimited downloads of photos at no additional cost.
Step 3. Add Your Branding Logo and Colors
With the text and images added, the flyer is almost done!
All that remains for us to do is to brand it with the company’s logo and colors.
If your template has a placeholder for the logo, then follow the instructions in Step 2 to replace it with your logo.
Otherwise, insert the logo onto the page. Click Insert > Pictures > Picture from File.
Find the logo file in your computer and click Insert. If necessary, resize the logo and drag it into place.
Now, let’s apply our branding colors to the different objects on the flyer.
To change the color of the text, select the text and click the Font Color drop-down arrow. Next select a color or click More Colors to specify any color you want.
To change the color of a shape, select the shape. Go to Format > Format Object….
The Format Shape interface opens. Make the changes you wish to make, including changing the transparency of the object.
Tip: When inserting images and changing colors, consider your printing budget. In general, the more colors you use, the more it'll cost you to print and make copies of your flyer. If you’re printing the flyer yourself, you may prefer to make colored images smaller to save on the amount of color ink it requires. Back-to-back printing also increases your cost, so consider making a one-sided flyer. If you’re using a printing service, ask your service provider for more advice on how to stay within your budget.
If you're making a double-sided flyer, repeat steps 1 to 3 on page 2 of the flyer.
Here's another look at the finished flyer:
Make a Flyer in Word (With Unlimited Design Templates)
Now you know the easiest way to create a flyer in Word: by starting with a professionally designed template.
Where can you find premium flyer templates editable in Word? Check out Envato Elements, where you've got unlimited downloads of flyer templates—for one flat fee. You read that right. Download as many templates as you want, and you won’t have to pay extra.
You also get unlimited downloads of photos, fonts, and icons to make your flyer as unique and captivating as possible.
5 Top Flyer Examples
You’ll find a template for every kind of flyer you need, whether it’s to advertise a special event, product, or promotion. Here are five examples of flyer templates for Word available at Envato Elements:
Flyers are commonly used for real estate listings. This Real Estate Flyer template comes in both Microsoft Word and Adobe InDesign files. Available in A4 size (8.27" x 11.69"), it provides a template for both the front and back sides of the flyer. Also included are image and data placeholders for three property listings. Another thing that makes this flyer template unique is the use of paragraph and character styles, which makes editing it super simple, whether in Word or InDesign.
While designed specifically for a beauty-related business, the Beauty Market Flyer template can be adapted to any other industry or product. This template provides a double-sided design to give you room for all the information you want to convey and comes in both US Letter and EU A4 sizes. The template package includes Microsoft Word, Photoshop, InDesign, and Mac Pages files. Its clean, modern design is sure to stand out even in a crowded community board!
3. Travel Flyer
Promote a tour package or destination with the Travel Flyer template. The template offers a fresh, clean design with plenty of placeholders for your most compelling pictures. Various shapes floating on the pages give the flyer a fun and playful vibe. This two-page template is in A4 size and compatible with Microsoft Word and Adobe InDesign. All the text, color, and objects in this template are editable.
If you want a contemporary design, then the Carpenter Flyer template is for you. Don’t let the name mislead you; this flyer template can be adapted to advertise a variety of businesses, not just in carpentry. Replace the text with your information, insert your images into the placeholders, add your branding colors, logos, and fonts, and this flyer transforms like a chameleon. The creative use of image masks will make you look like a professional designer.
Promote your vibrant event with this colorful, dynamic flyer template! Bright colors, rounded shapes, and wavy lines characterize this two-sided, Microsoft Word flyer template. It's also compatible with Adobe Photoshop, InDesign, and Illustrator, and is available in both letter and A4 sizes.
Learn More About Using Microsoft Word
Microsoft Word is robust enough that you can make many professional-looking marketing materials without using expensive design software. As you’ve learned in this tutorial, you only need basic skills in Word to customize a flyer template and make it your own.
Check out these other tutorials to see what other possibilities are available when you create a flyer in Word:
- Microsoft WordHow to Simplify Word Document Formatting With StylesBob Flisser
- Microsoft WordHow to Make Microsoft Word Text Effects and Typography ArtVaclav Krejci
- OfficeGetting Started with Microsoft Office for iPadMatthew Guay
- Business CardsHow to Make Your Own Business Cards in WordLaura Spencer
- ProposalsHow to Customize a Simple Business Proposal Template in MS WordLaura Spencer
Make a Flyer in Word Today
Now that you know how to make a flyer in Word, you could be handing out flyers in an hour or two. With a flyer template for Microsoft Word, you can get professional-looking results fast.
Go to Envato Elements to create flyers in Word with a premium template. For one flat subscription fee, you'll have access to unlimited downloads of printable templates. Don’t forget that you also get unlimited stock photos, fonts, and other design elements.
Or, get your flyer template for Word in GraphicRiver, if you prefer to pay per use. This is a good, affordable option if you only need to make a single flyer. Templates from GraphicRiver are also designed by professionals and fully customizable.
This “classic” marketing piece isn’t going away anytime soon, and for good reason. Printed flyers still get the word out, far and wide, about your product and business. Create your flyer today.