Learn Startups

Why do some startups succeed and so many fail? Learn the key to startup success in these free tutorials, and get started building the next big thing!
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Getting started with Startups

  • A Brief Introduction to Bootstrapping Your Marketing

    A Brief Introduction to Bootstrapping Your Marketing

    David Masters

    • All Startups content:

    1. How to Make Your First Customer Journey Map (Quick Guide)

      How to Make Your First Customer Journey Map (Quick Guide)

      Tutorial • Beginner

      In this quick guide, we’ll use customer journey mapping to improve your persona’s experience on your website, with the goal of increasing sales. You'll...

    2. How to Get Your Small Business Out of Debt

      How to Get Your Small Business Out of Debt

      Tutorial • Beginner

      This tutorial is for anyone whose business is really struggling with too much debt. You'll learn some clear, simple steps you can take to get out of debt...

    3. How to Choose a Website Template (What's Best for Your Site?)

      How to Choose a Website Template (What's Best for Your Site?)

      Tutorial • Beginner

      Your website is where you make your best first impression. With that in mind, choosing the right website template can make a huge difference in how people...

    4. How to Run Payroll (Systematize Your Process)

      How to Run Payroll (Systematize Your Process)

      Tutorial • Beginner

      In this tutorial, you’ll learn how to set up your systems and process payroll for a small business with multiple employees. Whether you’ve just hired your...

    5. What Is a Franchise Business?

      What Is a Franchise Business?

      Tutorial • Beginner

      If you want to start a business, maybe you’ve heard of the term “franchising” bandied around, but aren’t really sure what it means or how it works. In this...

    6. WordPress.com vs. WordPress.org: What's the Difference Between Them?

      WordPress.com vs. WordPress.org: What's the Difference Between Them?

      Tutorial • Beginner

      Before you dive in to building a website, it's vital you understand the difference between WordPress.com and WordPress.org. We'll break down the specifics...

    7. How Tech Firms are Becoming More Diverse by Changing the Way They Recruit

      How Tech Firms are Becoming More Diverse by Changing the Way They Recruit

      Tutorial • Beginner

      Tech firms large and small are aware of the fact that the industry needs to be more diverse, and are making efforts to change that. Find out how recruitment...

    8. Closing the Gender Gap: What You Can Do to Promote Diversity in the Tech Industry

      Closing the Gender Gap: What You Can Do to Promote Diversity in the Tech Industry

      Tutorial • Beginner

      It's an undisputed fact that women are underrepresented in the tech industry. But this doesn’t just affect women: having more women in tech benefits all of...

    9. How to Handle an Unhappy Photography Client

      How to Handle an Unhappy Photography Client

      Tutorial • Beginner

      If you’ve only just started out in business, complaints can be a real knock to your confidence, but if you learn how to deal with these situations...

    10. How to Hire a Quality Programmer

      How to Hire a Quality Programmer

      Tutorial • Beginner

      Hiring a programmer is hard work. You need to know they've got the right passion, experience and skills to do the job. In this tutorial, we show you how to...

    11. Which Legal Structure Is Right for Your Business?

      Which Legal Structure Is Right for Your Business?

      Tutorial • Beginner

      We look at how the different types of legal structure can work for your business, from LLCs to S Corporations, and from partnerships to cooperatives.

    12. 5 Steps of Idea Validation in the Real World

      5 Steps of Idea Validation in the Real World

      Tutorial • Beginner

      Discover a five-step process for idea validation. Learn exactly what you should do and how to do it. In this video tutorial, you'll even get a few tips on...

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