Marketing falling flat? Let’s fix that.
If your digital marketing isn’t hitting like it should, it might be time for a serious upgrade. In 2025, standing out online means using the right tools to actually move the needle.
In all honesty, nobody knows what's going to happen tomorrow in the world of marketing. However, the right digital marketing toolkit is directly proportional to your business's ability to stay ahead of the latest marketing trends.
In this quick roundup, we’re diving into the best digital marketing tools to help you work smarter, show up stronger, and finally get the results you want. From insightful analytics to automation capabilities, the top digital marketing tools of 2025 are designed to streamline operations while amplifying your brand's reach. And with the AI revolution in full swing, there are of course plenty of AI marketing tools on this list.
But before we get into the top picks, let’s talk about what marketing software in 2025 needs to deliver—because “just okay” won’t cut it anymore.
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What to look for in digital marketing tools
It's essential to equip yourself with digital tools for marketing that can supercharge your efforts and yield high returns.
Here are the features and attributes that you should look for in digital marketing tools:
- Scalable solutions. Choose tools that can adapt and grow with your business. Scalability ensures that the tool remains beneficial as your marketing efforts expand, without the need to switch to a different platform.
- Multi-channel marketing capabilities: Invest in tools for digital marketing that support multi-channels. This aids in creating a cohesive brand and reaching your audience wherever they are.
- Advanced segmentation features: Tools with advanced segmentation capabilities allow you to target specific demographics within your audience more accurately, which can enhance personalization and consequently, the effectiveness of your campaigns.
- Data security and privacy compliance: Opt for tools that adhere to stringent data security protocols and respect privacy compliance standards. This ensures the safety of your and your clients' data.
- Customization and flexibility: Seek out tools that offer customization options, allowing you to tweak and adjust features to suit your unique marketing strategy. This level of flexibility can help create custom campaigns.
- Latest technology: AI is adding new capabilities all the time, so make sure you pick AI digital marketing tools to take advantage of the latest capabilities of powerful AI models.
The ultimate goal is to find tools that not only streamline your marketing processes but also work with your brand's objectives.
10 best digital marketing tools for 2025
Here are the best digital marketing tools that you can download today to grow your business (with a couple of the best AI tools for marketing).
1. Mailchimp
Looking for tools for a digital marketing agency? Mailchimp stands as a formidable tool in the digital marketing landscape, equipped with an intuitive email builder featuring drag-and-drop templates that help create compelling and conversion-centric emails.
This digital marketing tool has a suite of features that include a subject line helper and a content optimizer, which assist in crafting engaging headlines and data-driven content. Businesses can automate and personalize email campaigns and enhance the effectiveness of their marketing endeavors.
Apart from offering detailed reporting and predictive segmentation for insightful campaign analysis, it supports multi-channel marketing. It also emphasizes data security and privacy compliance, safeguarding sensitive information while offering customization options to align with various marketing strategies. This makes it a shoo-in for the list of the top 10 digital marketing tools.
2. HubSpot
HubSpot is one of the best digital marketing tools on the market. This digital marketing tool serves as a comprehensive CRM platform capable of adapting to businesses of various sizes. It's a great choice if you're looking for digital marketing reporting tools.
HubSpot facilitates growth through an extensive toolkit that encompasses native marketing, sales, and customer service software, along with website content management, open APIs, and numerous certified integrations. It's an awesome tool for small businesses.
The platform stands out for its ease of use and ability to centralize customer data across departments. It supports businesses in automating sales processes, generating custom reports, and managing revenue streams effectively.
This digital marketing tool guarantees data security and privacy compliance. It also offers advanced segmentation and customization options for crafting targeted and flexible marketing strategies.
It effectively integrates multi-channel marketing approaches, positioning itself as an invaluable tool for modern businesses keen on scaling and optimizing their operations.
3. Salesforce
Salesforce stands as a versatile and scalable platform that enhances marketing efforts through real-time, personalized customer engagement and multi-channel marketing, including email, mobile messaging, and social media avenues.
Tools for a digital marketing agency like this one offer sophisticated tools for managing ads and building personalized email campaigns, with advanced segmentation features for targeted outreach.
The platform integrates seamlessly with CRM systems. Businesses can benefit from this digital marketing reporting tools analytical capabilities, which provide insights into the effectiveness of campaigns.
4. Hootsuite
Hootsuite stands as a comprehensive social media management tool, centralizing control of various social profiles in one dashboard. This helps to streamline your workflow and boost productivity. It enables businesses to schedule, publish, and track the real-time performance of content on socials.
Not only does it allow for meticulous planning and trend monitoring, but it also offers features to target messages by location or demographic profile.
This robust tool for digital marketing is suitable for an AI tool for businesses of all sizes.
5. BuzzSumo
BuzzSumo is one of the best marketing tools for content marketing in 2025, offering a rich suite of features to enhance business performance through data-driven strategy development.
The platform boasts an extensive archive of over 8 billion articles globally, facilitating real-time trend analysis and content inspiration ranging from the last 15 minutes to a span of five years. It excels in identifying influential authors and influencers to increase audience engagement.
BuzzSumo ensures stringent data security and privacy compliance, protecting your and your clients' information. As your business expands, BuzzSumo scales with you, offering flexibility and customization options that prevent the need to switch platforms.
6. Ahrefs
Ahrefs stands as a revered tool in the digital marketing sphere, renowned for its comprehensive SEO toolkit that encompasses link building, keyword research, competitor analysis, and site audits.
It houses one of the largest databases for live backlinks, using sophisticated crawling software to visualize your site as perceived by search engines, thereby facilitating significant optimization insights.
Beyond SEO, this tool for digital marketing agencies supports multi-channel marketing strategies.
Plus it offers advanced audience segmentation for Google Ads marketing campaigns, and an array of customizable features including SEO issues and an API for crafting custom integrations and automations.
7. ChatGPT
Looking for the absolute best AI tools for digital marketing? ChatGPT is one of the best AI marketing tools. It's an AI chatbot that you can also use as an AI digital marketing tool for all your campaigns.
It stands out for its creative prowess, capable of crafting a wide array of content, including stories, social media posts, and poems, thus allowing for innovative marketing strategies.
With a pro subscription, you can have unlimited chats using the latest and greatest model. This allows you to scale your content marketing efforts easily.
This is one of the more unique tools on this list, but should not be overlooked. The chatbot works through prompting. So a solid understanding of prompting will be needed to get the most out of this best AI digital marketing tools.
8. Google Analytics 4
Google Analytics 4 (GA4) is a must-have digital marketing analytics tool, offering a complete view of customer journeys through its event-based data collection from both websites and apps.
Google Analytics 4 delivers deeper insights and greater flexibility in tracking user interactions compared to traditional session-based models. Leveraging AI and machine learning, it facilitates an intricate understanding of user behavior and integrates effortlessly with platforms like BigQuery. It's definitely one of the best AI tools for marketing.
9. Envato
Whatever type of digital assets you need for your marketing projects, Envato is the only creative companion you need. Discover everything from design templates to video footage, and from fonts to Photoshop actions.
Need a product mockup to show off your latest offering in a real-life setting? It's as easy as downloading a mockup, adding your product or design, and saving. Need an attention-grabbing social media post? Again, just download a social media template and away you go.
Plus Envato now offers a full stack of AI tools as part of the subscription. So you can generate images, videos, voiceovers, music, and more—all with a licence for commercial usage. It's your must-have creative subscription, with all the tools you need to create successful digital marketing campaigns.
10. Leadpages
Leadpages stands as a dynamic marketing tool that facilitates the conversion of clicks into customers. This is a tool mostly catering to small businesses yet scalable to accommodate growing marketing demands.
Its user-friendly interface features a drag-and-drop landing page builder, eliminating the necessity for coding knowledge while allowing for the creation of mobile-responsive landing pages that integrate seamlessly with Email Service Providers.
Though it may lack certain advanced segmentation functionalities, it compensates with features like A/B testing, activity tracking, and a range of alert and notification systems, alongside a versatile array of customizable templates categorized by industry and conversion goals. It's an awesome digital tool for marketing.
Learn more about marketing
Marketing can be difficult to do, but it doesn't have to be. Check out the following resources to help improve your marketing efforts:
Digital Marketing Trends December 2023: What's New in Digital Marketing This Week?
What Is Product Marketing + Top Product Marketing Tips
30 Creative Presentation Ideas That''ll Inspire Audiences to Action in 2025 (+Video)
How to Make an Instagram Story on PowerPoint
Boost your business in 2025!
Now you're in the know of the ten best digital marketing tools (including top-notch AI marketing tools) that can really help your business stand out from the crowd.
Your choice will depend on what your business needs, what kind of campaigns you’re planning, and how you want to connect with your audience.
Don't miss out on what's possible. Give one of these great digital marketing tools a try and see your business soar in 2025!
And if you truly want to master digital marketing, Envato is the ultimate tool.
Not to toot our own horn, but if you want the ultimate digital marketing tool, Envato is the one. It has just what you need to supercharge your next project and save time. For a low monthly fee, you get unlimited downloads of document templates, PowerPoint templates, photos, fonts, videos, and much more. Plenty of premium marketing material.
And if that weren't enough, Envato has some of the best AI tools for marketing (included with your subscription*). They help you with image generation, video generation, prompt enhancement, ideation, graphics and voice generation, and more.
* Not applicable for Enterprise accounts.
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