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20 Best Free SWOT Analysis Microsoft Word Templates to Download for 2022

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Read Time: 16 mins

SWOT analysis templates in Word serve as a reality check to help you stop and re-evaluate your current position. It's also an excellent tool for new business ventures. 

Shiro Business Proposal Template With SWOT AnalysisShiro Business Proposal Template With SWOT AnalysisShiro Business Proposal Template With SWOT Analysis
Shiro Business Proposal Template With SWOT Analysis, a premium MS Word template from Envato Elements

What's a SWOT chart? SWOT is an acronym for the four main components of this analysis:

  • Internal strengths
  • Weaknesses
  • External opportunities
  • Threats

People and businesses change over time. So, the current state of a company may be very different from what was envisioned while creating a business plan years ago.

By looking into these four areas, you'll be better equipped to plan ways to guide your business into the future strategically. 

This article looks at 20 free SWOT analysis templates in MS Word from the web. We'll also check out the best premium Microsoft Word templates from Envato Elements and GraphicRiver's top premium MS Word templates. Browse these collections and pick a template that bests suits your needs. 

Let's start exploring some top creative SWOT analysis templates for your project at hand. 

Find the Best SWOT Analysis Template Word on Envato Elements for 2022 (Unlimited Use)

Envato Elements is the best place to get a top premium MS Word template with a SWOT analysis. A membership is a marketing investment for you personally or for your professional brand. Lack of skills will never be a reason anymore while working on creative projects. 

Envato Elements unlimited useEnvato Elements unlimited useEnvato Elements unlimited use
A subscription to Envato Elements provides access to unlimited templates.

Envato Elements' irresistible offer is unlimited access to a digital all-you-can-download library with millions of creative files. All for an affordable monthly fee. 

Premium SWOT analysis template Word from Envato ElementsPremium SWOT analysis template Word from Envato ElementsPremium SWOT analysis template Word from Envato Elements
Premium SWOT analysis template Word and other MS Word templates from Envato Elements

Unlock access to digital assets like:

  • WordPress and website templates
  • Print and presentation templates
  • Royalty-free audio and music files
  • Stock videos and photos 
  • Presets, fonts, 3D objects, graphic templates, and so much more

Prefer to try out a premium MS Word template before signing up for a monthly subscription? Then, head on to GraphicRiver and check out their collection of best premium Microsoft Word templates. GraphicRiver works on a pay-per-download model, so you're able to get a premium file one at a time.  

GraphicRiver word templatesGraphicRiver word templatesGraphicRiver word templates
GraphicRiver Offers tons of premium Word templates, too.

5 Best Premium SWOT Analysis Template Word for 2022 (Envato Elements & GraphicRiver)

Here are five top premium MS Word print templates from Envato Elements and GraphicRiver. They're document templates that have a SWOT analysis section:

1. Kreate - Brochure Template With SWOT Analysis

Kreate - Brochure Template With SWOT AnalysisKreate - Brochure Template With SWOT AnalysisKreate - Brochure Template With SWOT Analysis

Kreate is an impressive multipurpose business brochure template with 14 A4 pages. Edit these pages in InDesign or MS Word. Pick from the two excellent gradient color options. 

2. Kaliurang - Workbook With SWOT Analysis

Kaliurang - Workbook With SWOT AnalysisKaliurang - Workbook With SWOT AnalysisKaliurang - Workbook With SWOT Analysis

Here's a template with 56 multipurpose pages. Save time and get the best results with this fantastic template. It's perfect for any business handbook creation. It's got various other valuable pages like:

  • three cover options
  • checklists
  • workout tracker
  • sales funnel
  • to-do list 
  • weekly schedule
  • monthly planner
  • Q&A 
  • call to action and many more

3. Blue Accents - Business Plan Layout With SWOT Analysis

Blue Accents - Business Plan Layout With SWOT AnalysisBlue Accents - Business Plan Layout With SWOT AnalysisBlue Accents - Business Plan Layout With SWOT Analysis

This template comes in A4 and US letter pages. Edit the content to suit your brand colors and fonts. This is an impressive business plan template. It's perfect for marketing planning, pitches, and any corporate reports. 

4. Marketing Plan With SWOT Template Word

Marketing Plan with SWOT Template WordMarketing Plan with SWOT Template WordMarketing Plan with SWOT Template Word

This is a professional marketing plan template that comes with 22 pages. It's easy to edit in MS Word and Adobe InDesign CS5+ versions. The template consists of: 

  • plan abstract
  • services
  • target market
  • marketing environment
  • situation analysis
  • competitive advantage
  • SWOT analysis
  • market segmentation
  • growth forecast
  • marketing strategies
  • digital marketing options
  • social media marketing
  • new pricing plan
  • events and appearances

5. Business Plan With SWOT Analysis Microsoft Word Template 

Business Plan with SWOT Analysis Microsoft Word TemplateBusiness Plan with SWOT Analysis Microsoft Word TemplateBusiness Plan with SWOT Analysis Microsoft Word Template

Customize the pages from this landscape-oriented template to make it suit any business requirements. The pages were created with all skill levels in mind, so even beginners can use them. Create an impressive document effortlessly with this template. 

20 Top Free SWOT Analysis Template Word to Download (2022)

Do you know about Envato's freebies? Envato offers a select few creative files for download every month. Don't miss the chance of testing out premium templates at no cost to you. 

envato elements free filesenvato elements free filesenvato elements free files
Each month Envato Elements offers a different selection of free files for you to try. You can also find free files each month on GraphicRiver.

Check out this month's collection. You may be lucky, and a SWOT analysis Microsoft Word template may be among this month's free downloads. Or you may find other creative files to download and use for your project.

Here's the offer: 

Let's explore 20 free SWOT analysis templates in MS Word found online: 

1. Free Editable SWOT Analysis Template

This free template is available in Excel, Word, Google Sheets, and PDF. There are also action items and a goals section to help you list tasks you can do immediately. 

2. Table - Free Blank SWOT Analysis Template Word

If you're looking for a blank SWOT table on MS Word, this is it. It's basic and has no decorative elements. 

3. Smart Business - Free SWOT Template Word

Smart Business - Free SWOT Template WordSmart Business - Free SWOT Template WordSmart Business - Free SWOT Template Word

Four hexagons in yellow, green, blue, and red are in the middle of them this editable SWOT analysis template. There's space beside each hexagon to write notes for each section. 

4. Circle - Free SWOT Analyze Word Download

This free SWOT analysis template in MS Word has a dark background. The word SWOT with an icon of a person is in the middle of a circle with strengths, weaknesses, threats, and opportunities. Outside this circle is space for description.

5. Business - Free Creative SWOT Analysis Template 

This MS Word template comes with four icons, S, W, O, and T. Each in a different color. Plus, you can list down crucial points below each alphabet. 

6. Free Blank SWOT Analysis Template Word

This free template is broken down into three main categories: internal, external, and SWOT Analysis Summary. It's a simple and clean template. 

7. Squares - Free Creative SWOT Analysis Template

There are four squares for each section of the SWOT analysis. Behind these squares is another square placed as a diamond to frame up everything nicely. 

8. Pastel - Free SWOT Analysis Word Download

Pastel - Free SWOT Analyse Word DownloadPastel - Free SWOT Analyse Word DownloadPastel - Free SWOT Analyse Word Download

This creative SWOT analysis template is divided into four main areas with different pastel colors for each section. Use bullet points to fill up this form. 

9. Company - Free Editable SWOT Analysis Template

The background image of this template is a city skyline making it more suitable for business use rather than personal use. Each SWOT section has a lot of space to note points down. 

10. Horizontal - Free Creative SWOT Analysis Template 

This template is broken into four horizontally. This allows you to describe your SWOT elements in paragraphs. 

11. Icons - Free SWOT Analysis Word Download

Green, blue, red, and orange, along with simple icons, are used for each section. The background to this template is white. 

12. Free Creative SWOT Analysis Template 

The background of this template is black. The design element for each SWOT section looks like a leaf or flower petals even. 

13. Free SWOT Template Word for Small Business

Free SWOT Template Word for Small BusinessFree SWOT Template Word for Small BusinessFree SWOT Template Word for Small Business

This is a US A4 basic SWOT analysis template. File formats are Google Docs, MS Word, and Pages. 

14. Business - Free SWOT Analysis Template in MS Word

This is a one-page document with a SWOT table. It comes with criteria examples to help get those creative juice flowing. 

15. Simple- Free Blank SWOT Analysis Template Word

This editable SWOT analysis template has a clean and straightforward table of four squares. Details can be in point form or paragraphs. 

16. Product Marketing - Free SWOT Template Word

This SWOT template for Word is also a basic design like the Simple-Free Blank SWOT Analysis Template Word above. But it's got a bit more design elements to it. 

17. Free Personal Editable SWOT Analysis Template

This template is for a personal SWOT analysis. There are instructions or guidelines to help you achieve this. 

18. Free SWOT Analysis Template in MS Word

Free SWOT Analysis Template in MS WordFree SWOT Analysis Template in MS WordFree SWOT Analysis Template in MS Word

This is a one-page template. Each SWOT section is a different pastel color. 

19. Arrows - Free SWOT Analyse Word Download

Four squares and four arrows are placed horizontally on this document to create a separate section for each SWOT element. 

20. Speech Bubble - Free Editable SWOT Analysis Template

Green speech bubbles are used for the positive sections, which are strengths and opportunities. But red speech bubbles are used for weaknesses and threats.  

How to Create a SWOT Analysis in Microsoft Word 

After selecting a SWOT analysis Word template for your project, you can start the process of customization. Today, we'll show you some ways you can customize your template. Create an eye-catching and visually engaging SWOT analysis for presentations and reports. 

For this walk-through, we'll be using the premium Business Plan template from Envato Elements: 

business plan templatebusiness plan templatebusiness plan template
Business Plan template from Envato Elements.
You can download a copy and follow along, or work with your own template. Let's get started:

1. Select the Pages You Want to Use for Your SWOT Analysis

Your first order of business here is to select the pages you want to use within your template. So, make a copy of the template file then delete any pages that you don't wish to use for your project.

The Business Plan template comes with 11 different page designs for creating a comprehensive business plan. In this case, we're deleting all the other pages except for the one dedicated to the SWOT analysis layout: 

selecting pages for the SWOT analysisselecting pages for the SWOT analysisselecting pages for the SWOT analysis
Picking pages to use in this SWOT analysis Word template.

2. Add Custom Content to the Template

This is where you put your writing skills to work. Use the template as a guide to flesh out your descriptions of your company's SWOT analysis. Simply click on a text box and start typing. Your words will overwrite the lorum ipsum filler text provided in the template. 

Adding content to the swot analysis template.Adding content to the swot analysis template.Adding content to the swot analysis template.
Adding custom content to a SWOT analysis template for Word.

3. Change the Template's Colors to Match Your Branding

Once you've got your text all set, you can start playing around with the appearance of the template.

In our example, let's change the color of the area around the letters S, W, O, and T. To do this, click on the pale blue circle shape, Then, under Shape Options, select Color from the new menu that pops up. You can also change the fill settings and line settings within these menus. 

Change the appearance of the SWOT analysis templateChange the appearance of the SWOT analysis templateChange the appearance of the SWOT analysis template
Changing the colors in this SWOT analysis Word template.

You can also switch to Text Options within this menu and change the fill color for the text from black to white: 

Change appearance of text Change appearance of text Change appearance of text
Modifying text options in this downloadable blank SWOT analysis template for Word.

4. Change Shape Styles

If the circles aren't in keeping with your branding, or you'd just prefer to adjust their appearance more, you can change that too.

Change the circle around the S to have a drop shadow by clicking the circle shape. Then, under the Format Shape menu, switch to the tab with a polygon on it. Under Shadow, select the upper right perspective option. 

Changing shape shadowsChanging shape shadowsChanging shape shadows
Adding shadows and shape styles in this SWOT analysis template for Word.

5. Change Fonts to Match Company Branding

Most companies have a dedicated style guide to follow, and this includes fonts and font styles. You can easily change the fonts in a SWOT analysis template to match your custom branding preferences.

To change fonts, go to Format > Font. From the dialog that appears, you can select a new font, font style, font size,  and font color. You can also apply special text effects here like strikethrough or all caps. 

Changing fonts in the SWOT analysis templateChanging fonts in the SWOT analysis templateChanging fonts in the SWOT analysis template
A part of how to make a SWOT table in a Word template is to change fonts to match your branding.

5 Quick Tips to Make a Great SWOT Analysis Designs in Word 2022

Picking the perfect SWOT template in Word is only the first step. You need to make the most of it and ensure the final product is nothing short of impressive. Here are five ideas to help you achieve this: 

1. Everything You Need in One File

Business Plan with SWOT and other marketing pages, a premium template from Envato ElementsBusiness Plan with SWOT and other marketing pages, a premium template from Envato ElementsBusiness Plan with SWOT and other marketing pages, a premium template from Envato Elements
Business Plan with SWOT and other marketing pages, a premium template from Envato Elements

Get a premium Word document template, so it helps you save time. It comes with SWOT charts and other business-related pages, all in one theme. This will help you create a complete document without mixing and matching free pages from the web. 

2. Use a Graphic SWOT

The basic form of SWOT is a table with four squares. This gets boring fast and gives the impression you didn't put in any effort for this analysis. There are loads of premium, visually pleasing graphic SWOT charts you can use to impress your audience. 

Serenity Business Proposal from Envato Elements, with a clean graphic SWOT Serenity Business Proposal from Envato Elements, with a clean graphic SWOT Serenity Business Proposal from Envato Elements, with a clean graphic SWOT
Serenity Business Proposal from Envato Elements, with a clean graphic SWOT

A graphic SWOT breathes life into what could be a very dull analysis meeting or report. By keeping things fun, you may find it'll be easier to keep everyone engaged.  

3. Incorporate the Brand Identity

Once you've got your template of choice, customize it according to your company's colors and fonts. Aligning your brand's identity and including your logo is just what your document needs.

If you need business-related images, icons, or other graphics, check out Envato Elements. As a subscriber, you'll have access to a wide range of premium graphics to pick from. 

4. Keep It Short

Business Plan a premium template from Envato Elements has a section below the SWOT analysis for further explanation Business Plan a premium template from Envato Elements has a section below the SWOT analysis for further explanation Business Plan a premium template from Envato Elements has a section below the SWOT analysis for further explanation
Business Plan, a premium template from Envato Elements has a section to further explain the analysis.

Fill up your SWOT charts with key descriptive words and not long paragraphs. The idea here is to be able to get an overview of your situation on one page. Then, if you need to elaborate further, they can be done separately after the chart. 

5. Action Tasks and Plan

Conducting a SWOT analysis is great. But your efforts become pointless if these insights aren't turned into roadmaps and actionable timelines to reach goals. Include a section after your SWOT chart with action plans on how to: 

  • Leverage your strengths more. 
  • Use strengths to reduce weaknesses and possibly even turn them into strengths. 
  • Capitalize on opportunities.  
  • Monitor and mitigate threats.  

Discover More Top Microsoft Word Template Designs

Many other business-related Microsoft Word templates may come in handy for your various projects. Below are more MS Word templates that you may find helpful: 

Common SWOT Analysis Questions Answered (FAQ)

You've just learned how SWOT analysis works and how it can be applied to your business, Let's turn our attention to some frequently asked questions on the subject:

1. What Does SWOT stand for? 

SWOT stands for:

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

A SWOT analysis examines each of these as they pertain to evaluating a business and the balance that is struck between them. Learn about using a PowerPoint SWOT analysis templates in this tutorial:

2. What Are Examples of Strengths in a SWOT Analysis? 

A company's strengths can be made up of many aspects including but not limited to:

  • branding
  • solid profits
  • high productivity
  • good organization
  • healthy collaboration
  • loyal customers  

You can also create a SWOT analysis PowerPoint. Here are some top templates:

3. What Are Examples of Weaknesses in a SWOT Analysis?

In a SWOT analysis, weaknesses can be made up of anything that prevents a company from performing well or at its highest potential. A few examples include things like:

  • high customer turnover
  • a high bounce rate on your website
  • a lack of customer loyalty
  • supply chain issues
  • poor management
  • disorganization
  • debt

4. What Are Examples of Opportunities in a SWOT Analysis?

Opportunities are positive potential attributes associated with a company -- but aren't directly caused by the company itself. So, if your country of residence provides tax breaks for those in your industry -- that would be considered an opportunity. Another example would be if your company has secured a healthy supply chain while others in your industry are struggling.

5. What Are Examples of Threats in a SWOT Analysis? 

Threats to a company as they pertain to SWOT analysis deal with external factors that could hurt or damage your company. A few examples include: 

  • a lack of qualified employees in your field
  • overcrowding in your industry
  • or consumer trends that show a declining interest in your industry

Once you've identified threats, you may be able to use brainstorming to address them. Learn about brainstorming in this tutorial:

Learn More About Making Great Word Documents in 2022

Are you still learning MS Word as your go along? Then, pin this Beginner's Tutorial Guide to Microsoft Word as your favorite. It's a compilation of short how-to videos that'll come in handy when you're stuck. 

Here are three examples from the guide:

Get a Premium SWOT Analysis Template Word Today!

There are tons of free SWOT analysis templates in MS Word found online. But most of them are one-page documents that aren't professionally designed. So, they could lack that creative design you're looking for. 

Envato Elements has many professional top Microsoft Word templates that include SWOT analysis for you to pick from. They're part of larger templates like business plans, brochures, business proposals, or workbooks. This is excellent as you'll be able to get other relevant pages that'll work well for your project—all in one design theme. 

Head on to GraphicRiver if you're new to premium templates and would like to try them out before signing up to Envato Elements. First, browse through the best MS Word templates and pick one that works for you. Then, download them one at a time with GraphicRiver's pay-per-download model. 

Get your premium SWOT analysis Microsoft Word template from Envato Elements or GraphicRiver today. Subscribe and download one now! 

Editorial Note: This post has been updated with contributions from Brenda Barron. Brenda is a freelance instructor for Envato Tuts+.

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