Learn Startups

Why do some startups succeed and so many fail? Learn the key to startup success in these free tutorials, and get started building the next big thing!
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Getting started with Startups

  • A Brief Introduction to Bootstrapping Your Marketing

    A Brief Introduction to Bootstrapping Your Marketing

    David Masters

    • All Startups content:

    1. How to Start Your Own Online Store (Beginner Guide)

      How to Start Your Own Online Store (Beginner Guide)

      Tutorial • Beginner

      Setting up an online store is easier than it ever has been. Here's how to get your own online store up and running in less than a day. Jump into this quick...

    2. How to Quickly Reduce Online Shopping Cart Abandonment

      How to Quickly Reduce Online Shopping Cart Abandonment

      Tutorial • Intermediate

      Two thirds of potential sales could be lost because of shopping cart abandonment. Learn how to reduce shopping cart abandonment and close more online sales.

    3. How to Work Together To Fight Homophobia in the Workplace: IDAHOBIT Day 2021

      How to Work Together To Fight Homophobia in the Workplace: IDAHOBIT Day 2021

      Tutorial • Beginner

      Is your business paying enough attention to gender diversity and gender identity discrimination in the workplace? Find out how to do this and why IDAHOBIT...

    4. How to Use Ecwid Control Panel to Manage Your E-Commerce Store

      How to Use Ecwid Control Panel to Manage Your E-Commerce Store

      Tutorial • Beginner

      Do you have an online store on your website and on social media? Do you wish that you could see all of your online stores on one platform? You can with the...

    5. How to Calculate the Value of Your Early-Stage Startup

      How to Calculate the Value of Your Early-Stage Startup

      Tutorial • Beginner

      As a startup founder, you will invariably face a time when you need to think about the valuation of your company. This article focuses on the steps you...

    6. How to Avoid the Dismal Small Business Failure Rates

      How to Avoid the Dismal Small Business Failure Rates

      Tutorial • Beginner

      With these tips, you can avoid the small business failure rates and instead succeed in keeping your business alive and kicking. Beat the dismal statistical...

    7. The Lean, Agile Way to Build Your First Product

      The Lean, Agile Way to Build Your First Product

      Tutorial • Beginner

      In part four of our series on launching a startup, you'll learn how to build your first product, using concepts like agile product development, minimal...

    8. Recruiting a Team of Founders: How to Attract Talent to Your Idea

      Recruiting a Team of Founders: How to Attract Talent to Your Idea

      Tutorial • Beginner

      In this third article of our startup launch series, we explore strategies for attracting talent and cofounders to your new idea. Every startup idea needs its...

    9. How to Come Up With Startup Ideas Worth Pursuing

      How to Come Up With Startup Ideas Worth Pursuing

      Tutorial • Beginner

      The first post in the new "Launch a Startup" series provides would-be founders with a framework for new idea generation and self-validation.

    10. How to Set Up a Business in 8 Simple Steps (2025 Update)

      How to Set Up a Business in 8 Simple Steps (2025 Update)

      Tutorial • Beginner

      If you want to start a business but don’t know where to start, don’t worry—this tutorial is for you. In it, we’ll look at some of the basic administrative...

    11. How to Manage the 5 Stages of Small Business Growth Successfully

      How to Manage the 5 Stages of Small Business Growth Successfully

      Tutorial • Beginner

      In this tutorial, you’ll learn about the five stages of small business growth and how you can successfully manage challenges in each of them successfully.

    12. What Is a Business Model? +15 Top Types to Use (With Examples) in 2025

      What Is a Business Model? +15 Top Types to Use (With Examples) in 2025

      Tutorial • Beginner

      Learn about the most common business models and how to find a business model that’s right for you.

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