• Blogging
    A Proven, Step-by-Step Process for Managing Multi-Author BlogsManaging multi author blogs preview
    When it comes to running a multi-author blog, one of the biggest challenges is in the content: soliciting, editing and publishing it.Read More…
  • Blogging
    Session: Build a Profitable Authority BlogAuthority blog
    In this comprehensive ten part series, professional blogger Tom Ewer, shows us how to launch a blog with impact, staying power, and authority. This ten-part Session is comprehensive. Start at the beginning if you're just now looking to build a successful and profitable blog. Work through individual parts at your own pace. You'll learn each major component needed to launch your authority blog: discover the best tools, create epic content, pull-in an engaged audience, and earn a respectable income.Read More…
  • Blogging
    How to Monetize Your Authority Blog10 monetize
    We've made it! After nine posts covering everything from picking a blog topic to choosing high quality plugins for your site, our series on building a profitable authority blog is coming to a close. With that in mind, it seems fitting that we finish by talking about a topic that interests most people more than any other: how to make money from your site. If you've come this far then the pieces of the puzzle should be falling together. You should have a great blog topic, your blog's design and functionality should be up to scratch, you should be creating epic content, you should have the beginnings of a social media empire and (most importantly) you should have started building an engaged audience. Now it's time to reap the fruits of your labor. The concept of making money from your authority blog can quickly become overwhelming. With a plethora of "make money online" bloggers telling you exactly how you can supposedly make a six figure income overnight in so many different ways, how on earth do you know where to start? Furthermore, how can you monetize your blog effectively without alienating an audience that is used to getting everything for free? In this post we cut through all of the fluff and focus on the key considerations for effectively monetizing an authority blog.Read More…
  • Blogging
    How to Create an Audience for Your Authority Blog9 audience
    For most bloggers, their authority site is nothing without an audience. Even those who proclaim to write just for the sheer enjoyment of writing readily admit that getting more eyeballs on their writing would be rewarding. And yet, it is a challenge. Gone are the days when you could simply upload content and attract visitors by virtue of the fact that there simply wasn't that much content on the web (relatively speaking). These days you need to be savvy about what you write and how you promote it. Having said that, creating an audience for your blog isn't nearly as complicated as many people make it out to be, especially if you're willing to do the simple things well. That's exactly what we're going to explore in this post.Read More…
  • Blogging
    How to Build a Social Media Empire For Your Authority Blog8 empire social media
    There are many ways to attract people to your blog, but few that you are in more control of than social media. Search Engine Optimization (SEO) is a game of chance and word of mouth is a wild beast that cannot be tamed, but you can control social media. If you are prepared to put the hard yards in and work smart, you can build a considerable social media presence in a relatively short space of time. In this post, I focus on strategies for social media and offer tips specific to the two most important social networks for most bloggers: Facebook and Twitter. Yet, many of the principles I discuss in this post are equally applicable to the likes of Google+ and Pinterest. If you're ready to build social media "outposts" that drive traffic to your authority blog consistently, over the long-term, read on.Read More…
  • Blogging
    How to Create Unique Content for Your Authority Blog7 create
    If you have been following along with our series on creating a successful authority blog so far, you will have already come a long way. By now you should have a website with a clean yet engaging design and a compelling message. Now you need to back that initial impact up with compelling content. I know it is said a lot (especially across the blogosphere), but content truly is king (no matter what some others might say). Marketing campaigns and a flashy design are worth nothing if your content doesn't do the most important job—convert a visitor into a prospect or customer. When it comes to your blog, content is the difference maker. It can truly set you apart from the competition once all of the less important elements are stripped away. This post is arguably the most important of the whole series, so I hope that you read and digest it carefully. In this post I want to show you how to create awesome, unique content—even in well-worn subject areas. There's no magic strategy at play here; just common sense gleaned from experience.Read More…
  • Blogging
    Build an Authority Blog That Will Engage With Your Target Audience6 engage
    The blogging world is full of noise. Extremely low barriers of entry have enabled just about anyone to dip their toes in the world of blogging. The web is overflowing with low-quality blogs and low-quality content. Getting heard (or read) is no easy task. It's not just enough to create a blog with great content -- that content needs to be presented in the right manner in order to attract people's attention. If you've been following this series on creating an authority blog in WordPress then you will have come a long way already. By now you will have thought of a topic for your blog and decided upon the approach you will take with that topic (i.e. either authoritative or "watch me learn"). You will have installed the Canvas theme on your WordPress blog as well as a bunch of awesome Wordpress plugins. You may have even had a stab at creating some content (although I will be covering content creation in the next post, there's nothing to stop you from getting started now). Now it's time to focus on moulding your site for maximum engagement. You want to grab your target reader by the scruff of the neck when they hit your site and leave them with zero doubt as to what you're all about. In this post I'll be taking you through my recommended step-by-step process for doing exactly that.Read More…
  • Blogging
    The Top WordPress Plugins You Need for Your Authority Blog5 plugins
    In the last post we got your blog setup with a unique-looking design courtesy of the Canvas theme framework. But aesthetics are just one piece of the puzzle -- in reality, any successful blog needs to function well in order to succeed. Although WordPress has great functionality out the box, its true power lies in its extensibility, which is exactly what we're going to cover today. I'm going to take you through the top WordPress plugins you can use to elevate your authority site to another level. We're going to cover everything from backups, to security, to search engine optimization, to post promotion and more. This step-by-step guide will show you how to install and setup each of the WordPress plugins I consider to be must-haves for authority site owners. Enjoy!Read More…
  • Communication
    How to Setup Your Authority Blog With the WordPress Canvas Theme4 wordpress
    Many would-be bloggers are intimidated into inaction by the perception that creating and running a blog is too technically challenging. If you count yourself amongst that group then this post is for you. In reality, the fact that you are currently reading this almost certainly qualifies you to create a website. You need little more than a basic level of computer literacy in order to learn what is necessary to create and maintain your very own blog. Gone are the days when you needed to get your hands dirty with code such as HTML and CSS in order to create your own corner on the web -- although such skills are certainly still useful in many applications, they are no longer a necessity. When it comes to creating a blog, all you need is a good idea and a few hours of your time (or even less) to get up and running. Furthermore, with an enormous selection of highly customizable theme frameworks to choose from, you can create a professional-looking website in short time with relative ease. The next three posts in this series on creating a successful authority blog will focus on the nuts and bolts of creating your very own blog, and this post will focus specifically on how to create a unique design for your website. Let's get started!Read More…
  • Blogging
    Creating a Successful Authority Blog: A Complete Guide to Branding3 branding
    Content is king. You may be familiar with the above quote. It was coined by Bill Gates in a 1996 essay which was eerily prescient of the upcoming explosion in popularity of the internet. The words are favored amongst online content creators as a way of validating the worth of the written word against other "contenders" for importance (such as design). And while one cannot underestimate the importance of content when it comes to building a successful blog, we live in a world where quality content alone does not suffice. Multiple elements must combine in a synergetic fashion in order to give a blog the best possible chance of success. Make no mistake -- the quality of your content is vitally important. In fact, we have a whole post dedicated to creating great content later in this series. But branding is arguably just as important, yet so often neglected. With that in mind, in this post I want to explore the importance of branding, give you examples of great branding across the web, then explain what you need to do in order to brand your authority blog in a compelling manner.Read More…
  • Planning
    Two Very Different Ways to Create a Profitable Authority Blog2 two ways
    The journey to building a blog that generates a sizeable passive income is fraught with challenges. Of those challenges, the very first one you face is arguably the most pivotal and the most paralyzing. In fact, this first challenge often stops people from starting a blog at all. I am talking about your blog's topic. The decision as to what your blog will be about is likely to be a key defining factor in its success, and yet when you're first starting out you're hardly less qualified to make the right decision. The whole process can seem utterly overwhelming and the fear of getting it "wrong" can prevent you from making any decision at all. With that in mind, in this post I want to equip you with the understanding you will need to make an informed decision about your blog's topic. I am going to reveal the two very different options you have when it comes to picking a topic for your authority blog -- two options which, when combined, enable anyone to create a successful and profitable blog. First, let's address some concerns you may have about authority blogging.Read More…
  • Blogging
    Launch and Grow Your Freelance Blog, Series series preview freelance blogging tree
    As a freelancer you're always marketing and trying new approaches to bring in clients. There is a proven method online to raise your profile and that's blogging. Done the right way, you'll bring in more clients than you need. If you're fresh to blogging, or have a blog that isn't getting the attention it deserves, then nows the time to sink your marketing time into this tactic. In this series, written by seasoned freelance blogger Carol Tice, you'll learn how to improve your freelance blogging performance. Find out how to write effective blog posts, design your freelancer blog for conversion, hook client's on your content, and score guest posts on top blogs. You'll discover promotion strategies and methods for earning from your freelance blog as well. Read More…