Learn Startups

Why do some startups succeed and so many fail? Learn the key to startup success in these free tutorials, and get started building the next big thing!
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Getting started with Startups

  • A Brief Introduction to Bootstrapping Your Marketing

    A Brief Introduction to Bootstrapping Your Marketing

    David Masters

    • All Startups content:

    1. How to Protect Your Business With the Right Insurance

      How to Protect Your Business With the Right Insurance

      Tutorial • Beginner

      From general liability to workers' compensation insurance, here's how the different policies work and how they can protect your company in worst-case scenarios.

    2. Effective Risk Management Strategies

      Effective Risk Management Strategies

      Tutorial • Beginner

      Taking risk management seriously increases your chances of success. Here's how to create a plan to deal with each risk you’ve identified so that you can...

    3. How to Measure Risk in Your Business

      How to Measure Risk in Your Business

      Tutorial • Beginner

      Learn how to identify and evaluate specific risks for your business. Quantify each risk and create a "risk scorecard" to prioritize based on likelihood and...

    4. The Main Types of Business Risk

      The Main Types of Business Risk

      Tutorial • Beginner

      Businesses face all kinds of risks, which can cause serious loss of profits or even bankruptcy. Learn risk management basics and how to apply them in your...

    5. How to Define Your Core Brand Values (And Why You Should)

      How to Define Your Core Brand Values (And Why You Should)

      Tutorial • Beginner

      Your core brand values are the compass that points to the true North of your business success. Which means, they’re pretty darn important. But what exactly...

    6. A Freelancer''s Guide to Dealing With Illness in 2025

      A Freelancer''s Guide to Dealing With Illness in 2025

      Tutorial • Intermediate

      No matter how well you take care of yourself, illness is inevitable. Are you prepared? Learn a few simple strategies to help you manage illness as a freelancer.

    7. 10 Top Reasons Why Your Website Needs a Redesign Right Now

      10 Top Reasons Why Your Website Needs a Redesign Right Now

      Tutorial • Beginner

      How can you tell if it's time to do a full website redesign, or if a simple website update is enough? This comprehensive checklist will help you decide.

    8. How to Plan an Effective Small Business Growth Strategy

      How to Plan an Effective Small Business Growth Strategy

      Tutorial • Beginner

      In this tutorial, you’ll learn exactly what a small business growth strategy is, why it’s important to have one, and how you can go about creating one.

    9. How to Offer Competitive Small Business Pay & Benefits

      How to Offer Competitive Small Business Pay & Benefits

      Tutorial • Beginner

      Offering competitive salaries and small business benefits packages is essential for hiring and retaining top employees. Learn how to pay the right amount.

    10. 10 Steps to Hiring More Diverse Candidates (Recruiting for Diversity)

      10 Steps to Hiring More Diverse Candidates (Recruiting for Diversity)

      Tutorial • Beginner

      Having a diverse staff and supporting diversity is a good practice. But how do you do it? To accomplish this, you'll need to follow diversity recruiting...

    11. How to Use Feedback From Customer Reviews (In Your Small Business)

      How to Use Feedback From Customer Reviews (In Your Small Business)

      Tutorial • Beginner

      In this tutorial, learn how to collect customer reviews and use that feedback to transform your small business—improving your process, products, and bottom...

    12. How to Do a Stakeholder Analysis & Win Project Support

      How to Do a Stakeholder Analysis & Win Project Support

      Tutorial • Intermediate

      Running a project? Learn how to identify stakeholders and perform a stakeholder analysis so that you can win the support you need. Learn what you need to...

    Related Categories

    Entrepreneurship
    Freelancing
    Careers
    Marketing