Learn Startups

Why do some startups succeed and so many fail? Learn the key to startup success in these free tutorials, and get started building the next big thing!
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Getting started with Startups

  • A Brief Introduction to Bootstrapping Your Marketing

    A Brief Introduction to Bootstrapping Your Marketing

    David Masters

    • All Startups content:

    1. How to Define, Analyze, & Seize a Market Opportunity

      How to Define, Analyze, & Seize a Market Opportunity

      Tutorial • Intermediate

      How do you know if your business is really a great idea or a flop? Use market opportunity analysis to secure the fate of your business and make more...

    2. What Is a Means-End Analysis? & How to Use It

      What Is a Means-End Analysis? & How to Use It

      Tutorial • Intermediate

      Means end analysis problem solving drives creative solutions. Learn to apply means end analysis problem solving to tackle even the most complex scenarios.

    3. How to Take Personal Accountability for Your Actions

      How to Take Personal Accountability for Your Actions

      Tutorial • Beginner

      Employees are more connected than ever. What you do affects others' success as well as your own. Learn about the importance of accountability in the...

    4. 20 Best Free Employment Verification Word Letter Templates for 2025

      20 Best Free Employment Verification Word Letter Templates for 2025

      Tutorial • Beginner

      This article showcases 20 free employment verification letter templates in Word for 2024. Explore these free Word templates as well as five premium...

    5. How to Run a Healthy Small Business—With a Monthly Review Checklist

      How to Run a Healthy Small Business—With a Monthly Review Checklist

      Tutorial • Beginner

      Keep your small business on track with a monthly business review. What should you look at every month? What questions should you ask? Learn the answers.

    6. What Is the “Yes And…” Improv Rule? (+ Business Use Tips for 2025)

      What Is the “Yes And…” Improv Rule? (+ Business Use Tips for 2025)

      Tutorial • Beginner

      Who knew acting could teach you so much about how to run a business? Let's dive into the "Yes and..." improv rule and how you can use it in your business.

    7. How to Make Good Decisions in Business (Simple Techniques to Master)

      How to Make Good Decisions in Business (Simple Techniques to Master)

      Tutorial • Beginner

      Feeling overwhelmed as you evaluate how to make a decision? With our simple decision making techniques, we'll help you consider your decision making approach.

    8. When You Need to Hire a Small Business Accountant

      When You Need to Hire a Small Business Accountant

      Tutorial • Beginner

      Learn whether it's a good idea to hire an accountant for your business. Here's what small business accountants do, the benefits of hiring them, and much more.

    9. 30 Coffee Shop PowerPoint PPT Templates: PPT Ideas to Energize Presentations 2025

      30 Coffee Shop PowerPoint PPT Templates: PPT Ideas to Energize Presentations 2025

      Tutorial • Beginner

      Do you need to create a stellar coffee shop presentation? Here's where you'll find top cafe presentation templates for your next presentation.

    10. Contingency Planning: How to Develop Good Alternative Plans

      Contingency Planning: How to Develop Good Alternative Plans

      Tutorial • Beginner

      Sometimes things just don't go to plan. Knowing how you recover is typically half the battle. Having good contingency planning skills can save you a lot of...

    11. How to Weigh All the Pros and Cons of Outsourcing

      How to Weigh All the Pros and Cons of Outsourcing

      Tutorial • Beginner

      Outsourcing could save your business a lot of money. Is it the right choice for you now? Let’s look at the pros and cons of outsourcing to figure it out.

    12. What Is Unconscious Bias? +Top Strategies to Help Avoid It

      What Is Unconscious Bias? +Top Strategies to Help Avoid It

      Tutorial • Beginner

      Learn what unconscious bias is, why it’s important, and what you can do to overcome your own unconscious biases (and help your employees do the same).

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