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How to Choose the Best Social Media Presentation Templates in 2022

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Read Time: 12 min

Are you shaping up your social media strategy for 2022? You might need to create one from scratch, then pitch it to the strategy to your team. The best way is to use social media strategy templates that are easy to create and customize.

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The Social Media Infographic template is perfect for a social media marketing strategy.

No matter how hard you work, success in 2022 comes down to having the right strategy. Effort is important. But it's got to be the right effort. That means building a strategy that guides everything you do. It's much easier when you choose social media strategy templates with placeholders for your strategy.

In this tutorial, you'll learn the key criteria to choose the best digital marketing strategy templates. We'll help you choose by showing you top designs from Envato Elements. You'll find the perfect template for your social media marketing strategy.

Where to Find the Best Social Media Strategy Templates

Envato Elements is the top source for the best social media marketing strategy designs. It's a flat-rate subscription that offers you unlimited downloads. It gives you every asset you need for a digital marketing strategy template.

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Envato Elements has the best selection of social media strategy templates.

As part of your low-cost monthly subscription, you'll unlock unlimited downloads of:

Need only a single Twitter presentation template or Facebook post PowerPoint template? GraphicRiver is the perfect option for you. You can buy single templates for social media strategy templates and use them right away.

You've learned the best source for social media strategy templates. Now, let's check out some of the criteria that'll help you choose the best digital marketing strategy templates for your next project.

Top 5 Decision Factors for a Winning Social Media Presentation Template

The best social media marketing strategy templates share several key attributes. These center around their layouts, style, and design. As you choose a social media strategy template, you need to be sure that you’ll make a great impression right away.

When I choose a digital marketing strategy template, there are five key things that I’m looking for. These factors guide my decision because I can use them to review any template in seconds. And you can use them too. Let’s take a look:

1. Infographics and Mockups

Social media marketing strategy templates should have plenty of illustrations. Think about content you see on social media. It often features images, charts, and infographics. This helps bring your ideas to life.

Infographics are illustrations combining information with graphics. They help explain even tough concepts in clear, simple ways. They’re found in premium templates, and they help a features of digital marketing PPT stand out.

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The Social PowerPoint Presentation features device mockups throughout.

Mockups are 3D illustrations of devices like laptops, phones, and tablets. They’re used to show how websites or apps appear on-screen. Mockups are especially useful to show off your social presence. They’re a hallmark of the best Twitter presentation designs, for example.

2. Clean, Stylish Designs

A social media planning basics PPT conveys information in new ways. The last thing you want to do is overload slides and pack them full of content. This is distracting to an audience, and you’ll lose key details in the clutter. That’s why I always look for clean, stylish designs as I build my slide deck.

A social media strategy template should have plenty of open space on the slide. This draws attention to the main key ideas that you’re trying to present. By having this breathing room, your most important content will shine. This helps cut distractions and keeps your audience engaged with you.

Learn more about the best PPT layouts here:

3. Mobile-Optimized Layouts

Let’s face it: most people aren’t viewing social media content on their computers. Indeed, social media strategy template designs must be optimized for mobile use. Consider an Instagram presentation template. It should always fit perfectly in the app’s image and story sections. Both have their own unique aspect ratios.

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An Instagram presentation template like Social Media Kit is optimized for mobile use.

The same is true for a Tik Tok presentation, or a Facebook post PowerPoint template. By designing your content for how people actually view it, you’re sure to capture a wider audience. Once again, these custom layouts star in premium template designs from Envato Elements.

4. Colorful Slides with Bright Themes

An Instagram presentation template needs to have bright colors. In fact, this is true for any social media strategy template. Social media often feels like content overload. That means it’s essential for your Facebook post PowerPoint template to stand out.

Bright colors may seem basic, but they’re a key part of a winning social media strategy template. The human eye focuses on bright colors. That means you should always incorporate them in your slide designs. Plus, they look great and help your Tik Tok presentation look its very best.

The use of color is an essential element of the best PowerPoint templates. It adds style, draws a viewer’s eye, and helps you focus on key ideas.

5. Creative Backgrounds

It’s easy to forget that empty space can be a style element of its own. But in fact, this is absolutely true. Creative backgrounds use color and patterns for the most effect. This brings a social media strategy template to life.

I like creative backgrounds because of their uniqueness. It’s an easy way to build more distinctive social media marketing strategy templates.

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The Social Media Strategy PowerPoint template uses soft pastel background colors.

With a Twitter presentation template background, you can show off your design prowess. But again, it doesn’t take any extra effort when you choose a premium template. Many have these unique slide backdrops built in. All you need to do is drop in your content on top of them!

How 3 Top Social Media PresentationTemplates Compare (Benefits and Drawbacks)

We’ve just explored the five key factors I use to choose a social media strategy template. These criteria should be present in any successful media planning basics PPT. Now, let’s explore three top designs from Envato Elements.

We’ll check how all three stack up against the above criteria. This is the best way to choose a social media strategy template that best fits your needs:

1. Social Media Infographic

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Social Media Infographic

Social Media Infographic is a themed template packed with content. It includes over 20 social media infographic designs spread over many slide layouts. Supporting text boxes help to add more context.

Let's see how this digital marketing strategy template stacks up against our criteria:

  1. Infographics and mockups. This is the go-to thanks to the 20 slide designs focused on infographics.
  2. Clean, stylish designs. The infographics are informative but uncluttered.
  3. Mobile-optimized layouts. Several slides can easily be tweaked to fit vertical screens.
  4. Colorful slides with bright themes. Each infographic has a splash of bright color on the Twitter presentation template designs.
  5. Creative backgrounds. Most slides bypass backgrounds, but it's easy to drop them in thanks to customizable slide designs.

2. Social Media PowerPoint Template

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Social Media PowerPoint Template

Another option for a social media strategy template, this one has an array of slide layouts. The slides are in high-definition, helping them work well on any display. All design elements are customizable to fit your content.

  1. Infographics and mockups. This template features fewer infographics, but it's mockup-friendly for easy visualization.
  2. Clean, stylish designs. Totally modern in style, this is so stylish it feels futuristic.
  3. Mobile-optimized layouts. Each slide is formatted with vertical designs in mind, so it's perfect for TikTok presentations, for example.
  4. Colorful slides with bright themes. This template doesn't lack for color with stylish gradients and plenty of pastels.
  5. Creative backgrounds. Rounded out with cool geometric shapes, you've got the perfect backdrop to promote your content. 

3. Oyimen Social Media PowerPoint

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Oyimen Social Media PowerPoint

Oyimen is an Instagram presentation template with two dozen slides. Layouts are present for both story and post sizes. This one includes two color themes, and help files to assist you as you build your media planning basics PPT.

  1. Infographics and mockups. Ready for mobile, every slide is a mockup unto itself.
  2. Clean, stylish designs. Everything in this template is easy-to-read, so it fits the bill perfectly.
  3. Mobile-optimized layouts. The vertical slide shapes are ready to prep and export for mobile-first social media.
  4. Colorful slides with bright themes. As the preview shows, the template is built with punchy primary color designs that stand out on mobile.
  5. Creative backgrounds. This template is another great option with shapes that serve as just enough visual interest to entertain without distraction.

Three Social Media PowerPoint Templates: Side-By-Side Comparison

Let's look at how these three templates measure up to our criteria for social media PowerPoint templates:

Infographics and Mockups. It’s the name of the template for good reason. This one includes 21 stylish infographic layouts. There are basic mockups too.

Infographics and Mockups. The Social Media PowerPoint Template focuses on mockups. You’ll find options for computers, tablets, and phones too.

Infographics and Mockups. Although not included, they’re easy to add with the array of image placeholders in the template. 

Clean, Stylish Designs. The slides are more data-heavy. But you can always remove extra content by deleting it.

Clean, Stylish Designs. Slide designs here are very eye-catching. The layered style helps keep layouts clean and stylish.

Clean, Stylish Designs. Each slide features a clean, modern design. Your content shines and audiences won’t be distracted by cluttered slides.

Mobile-Optimized Layouts. The template fits on standard displays. But you can view them on mobile devices too. The template isn’t specifically styled as an Instagram presentation template, for example.

Mobile-Optimized Layouts. This template is an Instagram presentation template. Each slide design fits perfectly within the app for mobile sharing

Mobile-Optimized Layouts. Oyimen is a template for mobile use. It’s easy to share on Facebook, Instagram, and other platforms.

Colorful Slides with Bright Themes. Each of the infographic slides is stylish and colorful. This makes this template a top choice if you want to keep audiences engaged with you.

Colorful Slides with Bright Themes. Each of the infographic slides is stylish and colorful. This makes this template a top choice if you want to keep audiences engaged with you.

Colorful Slides with Bright Themes. Colors here are bright without being flashy, giving them an element of timeless style.

Creative Backgrounds. Content shines here with the background complementing each of the colorful layout designs.

Creative Backgrounds. With funky pattern backgrounds, you'll find plenty of backdrop creativity.

Creative Backgrounds. Cool, colorful backgrounds are in use on every slide.

Explore Slide Designs for Your Next Social Media Strategy PPT

We’ve explored how the three templates above compare with our five factors. Now, let’s bring them to life. We’ll look at slide designs from each to see how well they measure up:

1. Instagram Slides

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Instagram story slide example. (Image source: Envato Elements.)

Slide #2 in Oyimen is a classic example of an Instagram story slide. Notice that it's got the tall, vertical layout that the app uses in stories. This means your slide will fill the screen, maximizing the use of space. To customize the slide, I simply added text and a photo.

Below is a second Instagram presentation template slide. This one uses the Social Media PowerPoint Template. In this example, it’s built for an Instagram post.

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Instagram post PPT example. (Image sources: Envato Elements 1, 2.)

As you can see, it makes use of bright colors and custom backdrops. Again, I only had to add my own text and photos using the placeholders.

2. Product Marketing Slides

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Product marketing slide example.

Here, slide #3 in the Social Media Infographic template is styled as a product marketing slide. On the left is an infographic showing off several social channels. On the right, I’ve customized supporting text to market social media services. It only takes a few clicks.

Don’t forget, many people view ads on their mobile devices. The Oyimen template is an option for this type of marketing.

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Facebook post product marketing example. (Image source: Envato Elements.)

A slide like this one promotes an upcoming sale. I designed it in PPT and can quickly post it to my social media channels. Once again, the size is perfectly optimized for mobile sharing.

3. Mockup Device Slides

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Device mockup example featuring a laptop.

Here's a device mockup slide from the Social Media Infographic template. It features a modern laptop with several social channels displayed onscreen. Notice that the layout is clean and uncluttered. Viewers’ eyes focus on the mockup, and then move to the supporting text over on the side.

More Designs For Digital Marketing Strategy Templates

Every template helps you tell a story. You've already seen our pick for the top social media strategy templates. But there are so many more options for social media marketing strategy designs.

If you haven't found the perfect media planning basics PPT design, keep exploring. Check out three more articles with the best selection of digital marketing PPT options.

Learn More About Social Media Marketing

The world of social media marketing is massive. There are so many platforms and strategies that it might seem overwhelming to master. 

It helps to have more resources that teach you the ins-and-outs of social media marketing strategies. Check out the tutorials below to level up your knowledge while you explore the world of social media marketing.

Start Using Social Media Strategy Templates Today

This tutorial taught you how to choose the very best social media strategy templates. For beginner marketers, a template gives you the cues and placeholders you need to craft your strategy. That saves time and gives you superior results.

Create your own design with the help of a digital marketing strategy template. Remember that this is the best resource when you need help. Start off with a template to set your social media strategy now!

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