People’s attention spans are shorter than ever. You've got to make sure your presentation keeps your audience focused and interested. One way to do that is to make personalized presentations.
Preparing an appealing presentation can be a challenge. In this guide, I’ll share some tips on personalizing your presentations. I'll also connect you with some great resources for creating personalized presentations, including some top presentation templates.
Why Use Personalized Presentations?
There are several reasons why it makes sense to use personalized presentations when you're speaking.
The main reason to create personalized presentations is that people listen to a LOT of presentations. If your presentation seems like the same old, same old, they'll rapidly lose interest.
But if you personalize your presentation, it's more relevant to your audience, and so more interesting.
So, personalizing is a great way to get and hold your audience's attention. As a bonus, you'll come across as a better public speaker if they're really engaged and hanging on every word.
Personalize Your Presentations With Envato Elements
One of the challenges of making personalized presentations is looking after the design elements. To help you solve that issue, Envato Elements has a great offer you won't want to miss. Download as many PowerPoint templates as you want for one low price.
You'll also get access to other creative assets for presentation personalization, like:
- web templates
- stock photos
- and more
Envato Elements' value is hard to beat. But if you only need creative assets occasionally, check out the PowerPoint templates available from GraphicRiver for one-off use.
14 Tips on Making Personalized Presentations
Now that you understand the importance of personalized presentations, here are some tips to win over your audience:
1. Understand Your Audience
A good starting point is to identify the people you are speaking to, so you can tailor your presentation accordingly. Your presentation will be very different, depending on whether you're addressing the C-suite or members of another team.
Use your audience information to think about what matters to them. Include relevant information in your presentation.
2. Get Audience Demographics and Interests
To dig even deeper, for example for a marketing presentation, it's worth thinking about audience demographics and interests. Demographics includes information like:
- and more
Having this information can help you hone in on the people you most want to talk to. To learn more about demographics, review this tutorial:
You can refine your demographics picture further by focusing on interests. For example, in a movie presentation, you'd choose different content for an audience who liked rom-coms than for an audience who liked action movies. Tailor your presentation to audience interests and they're more likely to care about the content.
3. Use Personalized, Relevant Examples
Often, in a presentation, you'll give the audience examples to underline a point you're making. When you're clear about who your audience is and what they're interested in, you can ensure that those examples are relevant to those interests.
For example, in a presentation about business growth, you'd pick examples about financial businesses when presenting to investors. But you might showcase top-grossing films in a presentation to movie producers.
4. Tell Stories
Our brains relate to stories so telling stories is an important part of presenting. Ideally, these will be relatable, so people can imagine themselves in the same sort of situation.
When you get it right, stories make your audience feel more connected to you and to the ideas and concepts you're presenting. They'll likely give great feedback on your presentation, too. Learn more about creating a storytelling presentation here:
5. Use Humor
Using humor can make your presentation more memorable, create a bond with your audience, and keep them engaged. So, if you feel comfortable doing so, use a joke or anecdote to break the ice.
Don't be afraid to laugh at yourself, either. Sometimes audiences connect even more deeply if you don't take yourself too seriously.
6. Incorporate Quotes
Quotes are an excellent way to support your points with the words of an authoritative voice. Using the right quotes can enhance your expertise. Plus, they can help to reignite the audience's interest by making your presentation more varied.
As always, choose quotes that are relevant to the points you're making, from people your audience will recognize. You can find quotes on almost any topic online, with some quotes sites to choose from.
7. Showcase Relevant Data
There's no better way to show you know your stuff than to include solid numbers in a financial presentation. If you're talking business, marketing, investments, or related topics, collect data in advance so you can use this in your presentation.
Human brains pay attention to numbers too, so having those on screen will make people take notice, if you do it right. For the love of PowerPoint, don't put a whole Excel spreadsheet on screen. Instead, use the tips below to make your data presentation more interesting.
8. Include an Infographic
Infographics are one option for sharing your numbers. They're a great way to make your data tell a story in a visual, accessible format. The combination of text and data is great for information retention.
For best results, figure out the story you want to tell before creating your infographic. Then, use the tips in the article below to make a stunning infographic slide.
- What Is an Infographic & How It Can Help Your Presentation? (+ Expert Tips)Sharon Hurley Hall28 Jun 2021
9. Use Charts and Graphs
Placing charts and graphs at strategic points can also help to make your presentation more interesting. Make sure these are relevant to your audience, and format them for easy visibility. Make use of contrasting colors and large fonts where needed so that the information presented is crystal clear.
10. Pick the Right Photos
Though we've heard it many times before, a picture really IS worth a thousand words. The right image can convey layers of meaning it would take hours to verbalize.
That's why it makes sense to include pictures in your presentation. Since you've got demographic data, you can select pictures that reflect and resonate with your audience. Envato Elements has thousands of images you can choose from to illustrate almost any topic.
11. Engage With the Audience
Your presentation doesn't have to be just one to many. Some of the best personalized presentations involve the audience as part of the presentation. This could be as simple as asking questions at regular intervals and getting your audience to take part.
It's like what many stand-up comics do, and everyone is more invested in the session as a result. Again, when you know your audience, it's straightforward to come up with questions that'll get them talking. So, think about this when you're doing your presentation preparation.
Learn more about one way of involving the audience in the tutorial below:
- How to Make a Basic Interactive Quiz in PowerPoint From a PPT Template (+Video)Andrew Childress30 Aug 2021
12. Collect Real Time Feedback
Another way to take personalized presentations to the next level is to get real-time audience feedback. There are a variety of online tools you can use to get your audience to take part.
For example, you can use an online poll tool, and ask questions at intervals, then tweak your presentation depending on the answer. Of course, this will mean a lot of preparation. But it also means you'll be known for delivering highly personalized presentations, as no two presentations will be the same.
13. Include Audio and Video
If there's an audio or video clip that you know will resonate with your audience, why not include it in your presentation? PowerPoint has an easy to use function that'll let you add your clip with just a couple of clicks.
Again, having a voice that's different from yours can help recapture audience attention if it's waning. Plus, you'll get kudos for collecting great resources to share with your listeners.
14. Use a Different Template
Nothing says "personalized presentations" like using a PowerPoint template that relates to your audience's business or interests. And choosing the right template means that you don't have to make design decisions about the right graphics for your audience. That's already built in.
Learn More About PowerPoint Presentations
Want more tips on creating and customizing presentations? Check out the tutorials below:
- How to Create and Print PowerPoint Presentation Handout NotesBrenda Barron08 Oct 2021
- How Do You Prepare a Good Presentation in 2021 in 12+ Practical Steps? (+ Expert Tips)Sharon Hurley Hall15 May 2021
- How to Get Great Design Ideas on PowerPoint in 2021/2022Andrew Childress20 Sep 2021
Create Your Own Personalized Presentation Today
In this tutorial, I've shared several tips on how you can create highly personalized presentations that get and keep your audience's attention by being super relevant to their business and interests.
Don't forget, you can get a head start on creating a personalized presentation by downloading a PowerPoint template from Envato Elements or GraphicRiver. Why don't you get started on your own personalized presentation today!