Pitch decks are used to present your business in person. Today’s startup environment is more crowded and competitive than ever. So, it’s up to you to make your new company stand out.
Not only are you trying to sell potential customers on your idea, you’re in search of investors and venture capital funding as well. Your pitch deck might well be the most important presentation you ever deliver.
Let’s explore the ten essential slides every startup pitch deck needs to get your business off of the ground. If you’re asking yourself, “what does a pitch deck look like,” you’ve come to the right place. We'll answer the question of what should a pitch deck include and discuss how to properly use pitch decks. I'll also share some excellent sources for professionally-designed pitch deck templates.
How to Use Pitch Deck Presentation Templates
Before we get started, let’s explore the world of pre-built pitch deck presentation templates. You might not be a professional graphic designer, or have a lot of presentation experience. But that shouldn’t stop you from delivering a powerful and dynamic pitch deck presentation. Thanks to Envato, it doesn’t have to.
Envato offers two incredible platforms to access these amazing templates. Envato Elements is an all-you-can-download service you can join for a low monthly fee. Envato Market takes the pay-as-you-go approach, offering individual templates for purchase. What they share is a deep catalog of professionally-designed pitch deck templates.
In every download, you’ll find all the slides you need to get started building your investor pitch deck. Instead of spending valuable time designing slides from scratch, you can simply pick a stylish template and then drop in your own content. It saves time, and delivers a refined result on par with the most advanced professional presentations.
Make sure to check out this round-up of pitch deck templates:
- Microsoft PowerPoint25 Best Pitch Deck Templates: For Business Plan PowerPoint PresentationsSean Hodge
The Purpose of a Pitch Deck
Pitch decks really have a few main goals. Keep these in mind to ensure your success:
Explain your purpose. As you build an investor or startup pitch deck, you’re really selling an idea. This idea should demonstrate your vision for future success. You’ll need details to illustrate how you’ll get there. To keep attention and interest, your purpose should be clear, and the means of reaching it understandable.
Attract interest. You may have the best concept in the world, but it isn’t worth much if investors don’t buy in. The first step is to introduce your idea. But the second step is where you close the deal; where you convince investors you’re worth their time and money. To do this, you’ll need both a strong concept and detailed financial models to showcase your path to profit.
Close the deal. Once you’ve made your pitch, you need to enlist customers and get investor checks signed. To do this, you must conclude a strong, detail-oriented presentation with an inspiring, yet logical close. This inspires confidence through both numerical detail and your own passion.
To build a pitch deck you need to be clear and also concise. Successful investors may hear dozens of pitches a week, and if you spend too long, they’ll simply no longer pay attention. Plus, the best ideas are easily explained.
10 Essential PowerPoint Investor Pitch Deck Slides
Now that you've got the major concepts of a pitch deck presentation in mind, it’s time to look at the key slides featured in individual pitch decks.
1. About Your Firm
Before getting into details, introductions are key. The about slides should highlight a few critical elements about your upstart. Among these should be your name, a brief history, contact details, and other basic information.
About slides are the presentation equivalents of resume top lines. They essentially announce who you are, and how to find you. If you've got strong branding, such as a powerful logo or online presence, this is the time to roll it out.
Check out the complete round-up of PowerPoint Pitch deck templates for examples that include "About" slides.
2. Introduce Your Mission
Once you’ve introduced your presentation, it’s time to outline your mission. Intros should include a brief opener, with everything else reserved for the body of the presentation. The first key element is to state your mission. In other words, you've got to tell your audience exactly what you’re about. This may be a problem you intend to solve. It could be a market you intend to capture, or perhaps a new idea you want to bring to reality.
Whatever your startup solves, your mission is the big idea that makes your project tick. Thus, it's featured with prime importance. Mission slides should include a series of bullets that outline your purpose. You should always include graphics as well. Charts are ideal if you've got specific data to illustrate. Otherwise, be sure to include an image or two to capture attention.
3. Highlight Your Specialization
Now that you’ve outlined your mission, it’s time to introduce how you fit into the larger picture. Many missions address problems or ideas anyone could address. The key here is to show what makes you special. Specialization slides are used to demonstrate your services.
For example, if you want to build a new way to connect with rural customers, this is where you show it off. On these slides, you should show off your specific skills and areas of expertise. This might be done with images of past projects, or sliding-scale graphics that rank your knowledge. These slides should be image-heavy, and a testimonial quote would be helpful, if available.
4. Prove Your Differentiation
You’ve highlighted your mission and specialization, but you still need to show how you’re different. In this crowded marketplace, many other firms might be doing exactly what you’re doing. To convince customers to spend and investors to pitch in cash, it's absolutely critical to demonstrate your absolute uniqueness.
Others may compete in the same sphere, but it’s up to you to show how only you can truly compete and win. For these slides, you need to illustrate a clear plan while clearly showing how you're superior to the competition. Data-driven elements are crucial here. Market charts and models transcend words to numerically demonstrate your prowess.
5. Showcase Your Services
Services are your specific offerings. These slides should showcase your products, services, or anything else you provide in exchange for client funds. The first three categories build your case of belonging in a given market. These service slides then show exactly how you'll fit into that market.
In many ways, these are the most important element of any winning investor or startup pitch deck. Investors provide funds to enable you to provide your services. In return, you should expect your own return, strong enough to then repay to investors. Consider these carefully, and ensure they're vibrant, bold, and concise value offerings. Images are a must. Simplicity is similarly key—who really wants to buy a complicated product to solve a simple problem?
6. Mock Up Your Offerings
This category is specific to app and software-based pitch decks, but it’s too important to ignore. Suppose you’ve built the next killer app. Or perhaps you just want to show off your new website. Either way, simple screenshots don’t cut it.
A professional device mockup actually replicates your favorite devices right inside your presentation. Whether you want to use a computer, notebook, tablet, watch, or phone, you can use device mockups to show how your software product looks on an actual device.
This is relatable to your audience, and provides an uber-realistic portrayal of the real world. Pre-built pitch deck templates from Envato include mockups built just for you. All you need is a screenshot to get started.
7. Recall Your Milestones
Over the past few categories, you’ve built a case for market space and then shown what you offer to compete. Marketing pitch deck presentations are very much about the future. They capture a vision of reality, and then a plan to get there. But investors are very much driven by past performance.
Wherever applicable, you should always include milestone slides. These are essentially a short history of your firm. Any past successes—captured sales, funding, hires, and more—should be prominently showcased. Investors are naturally inspired if they feel they’re jumping aboard an already-successful bandwagon. It’s your job to take your history and convert it into an actionable message. Timeline slides and brief history bullets accomplish this task perfectly.
8. Introduce Your Team
Before investors are willing to spend, you need to introduce your team. This puts a face with your name, and shows them who they’ll be working with. These slides can be pretty brief. Most important is a professional headshot for each key member of your team. Follow this with their name and a brief biography.
Since it’s short, the bio should include only basic background information while largely focusing on each individual’s role in the venture. Use this approach for your main leaders. But it also pays to have a group shot of the balance of your team. This showcases their involvement and illustrates how much you care about each and every person on your team. After all, if you don’t believe in them, how can any potential investor believe in you?
9. Present Your Pricing
Okay. You’ve introduced your team, outlined your history, mission, and product offerings. Now it’s time to get to the key point. Any worthwhile investor will expect a return on her investment. The pricing slides are where you demonstrate where it comes from. Pricing is truly your value proposition in the market. Here, you can outline your pricing model for your offering.
Combined with market share models and projections, together this can provide you with an estimate of revenue and profitability. As a general rule, pricing models should be simple and straightforward. If customers cannot easily understand them, they'll likely cross over to your competition. Your pricing slides should be similarly open and readable. After you establish your offerings, assign a clear valuation to them here. Charts and infographics are especially helpful in this case to show off gaps and your means of filling them.
10. The Funding Ask
The final element of any successful business deck is the funding ask. You’ve built your case, shown off your mission, built a revenue model, and introduced your team. Now it’s time to bring investors onboard. The funding ask is the ultimate culmination of your investor pitch deck.
Here, you ask investors to trust and believe in you. This is best accomplished by wrapping a successful presentation with a quick recap and summary. Focus on highlights, both of past triumphs and future ambitions. Don’t be too pushy, but also set realistic expectations. Be accurate about the level of funding you need, and when investors can expect a return. The key is openness and transparency. If you're fair with potential investors, chances are they’ll be fair to you as well.
Depending on your individual business, you may want to add, delete, or rearrange these. But they’re likely to be featured prominently in every successful pitch deck.
Other Tips for a Winning Pitch Deck
The section above covers general slides that every startup or investor pitch deck should include, but these aren't the only tips you need to deliver a successful presentation. And remember, Envato Elements offers a convenient way to produce professional-looking investor pitch decks quickly. Keep these three key tips in mind as well:
1. Specialize Your Slides
The above ideas are general-purpose concepts that fit a wide variety of pitch decks. But remember, each and every pitch deck should be tailored to your own mission. You’ll want to include new slide designs that fit your individual purpose.
For example, a photography business will want a series of demonstration slides to display its work. A software firm should build out slides with an in-depth dive into content and code. Funding pitch decks on a large scale should include slides with more detailed financial models and projections.
2. Keep a PDF Copy Handy
Slides, however, aren’t all it takes to deliver a winning pitch deck presentation. The ultimate theme is preparation. But you also have to be prepared to answer questions from a skeptical audience. If investors are convinced solely by a slide deck, they’re probably not fully engaged.
The type of funding you want to attract comes from those who ask the tough questions and expect detailed answers. Start by keeping a PDF copy of your slides to share. And be sure to do your homework—remember that every data point you share could prompt any one of a dozen follow-up questions.
Use this tip to export your presentation: as a PDF:
3. Leave Room to Connect
Knowing your pitch inside and out makes you appear competent, and it helps you resolve questions in a breeze. Be ready to answer in person, via call, email, or even text. If you prepare carefully, you’ll ace the presentation and the follow-up questions as well. Make sure to leave contact details so that your audience can continue the conversation.
Get Started on Your Next PowerPoint Investor or Startup Pitch Deck
Now it’s up to you. Remember to dress well, speak clearly, and project confidence to your audience. The backing slide deck is covered thanks to these templates. All you need to do is be yourself, so go forth and deliver an unforgettable, profitable pitch deck presentation!
You’ve seen the key steps to building a powerful pitch deck presentation. We’ve discussed the importance of preparation. And with spectacular templates from Envato Elements and Envato Market, building a winning pitch deck has never been easier.