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How to Build a PowerPoint Marketing Plan

Andrew ChildressLessons: 13Length: 38 minutes
Presentations Microsoft PowerPoint
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3.2 Build a SWOT Analysis

A SWOT (strengths, weaknesses, opportunities, and threats) analysis is one of the most popular approaches in business. It helps your team see that there are both positives and negatives in your business and ultimately leads to closing any gaps.

1.Introduction
2 lessons, 04:22

1.1
Introduction
01:03

1.2
Choosing a Marketing Plan Template
03:19

2.Creating a Summary & Sizing the Market
4 lessons, 12:54

2.1
Build an Executive Summary
03:14

2.2
Build Market Info and Demographics
04:52

2.3
Build Competitive Situations & Goals
02:52

2.4
Build a Competitor Analysis
01:56

3.A Strategic Deep Dive
6 lessons, 20:32

3.1
Build Strategy Objectives and Proposals
04:21

3.2
Build a SWOT Analysis
03:36

3.3
Build Product & Market Positioning Analyses
02:49

3.4
Build Promotional Strategies
02:56

3.5
Build Financial Justification Slides
03:53

3.6
Build Pricing Proposal Slides
02:57

4.Conclusion
1 lesson, 00:28

4.1
Conclusion
00:28

Andrew Childress
Andrew Childress
I believe that life is too short to do just one thing. In college, I studied Accounting and Finance but continue to scratch my creative itch with my work for Envato Tuts+ and other clients. By day, I enjoy my career in corporate finance, using data and analysis to make decisions. I cover a variety of topics for Tuts+, including photo editing software like Adobe Lightroom, PowerPoint, Keynote, and more. What I enjoy most is teaching people to use software to solve everyday problems, excel in their career, and complete work efficiently. Feel free to reach out to me on my website.