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How to Build a PowerPoint Marketing Plan

Andrew ChildressLessons: 13Length: 38 minutes
Presentations Microsoft PowerPoint
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  • Overview
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2.1 Build an Executive Summary

An executive summary is like a "thesis statement" for your business or marketing concept. It captures the big idea in a concise way. Learn to use a slide to capture that central idea that you'll come back to time and time again in your PowerPoint marketing plan.

1.Introduction
2 lessons, 04:22

1.1
Introduction
01:03

1.2
Choosing a Marketing Plan Template
03:19

2.Creating a Summary & Sizing the Market
4 lessons, 12:54

2.1
Build an Executive Summary
03:14

2.2
Build Market Info and Demographics
04:52

2.3
Build Competitive Situations & Goals
02:52

2.4
Build a Competitor Analysis
01:56

3.A Strategic Deep Dive
6 lessons, 20:32

3.1
Build Strategy Objectives and Proposals
04:21

3.2
Build a SWOT Analysis
03:36

3.3
Build Product & Market Positioning Analyses
02:49

3.4
Build Promotional Strategies
02:56

3.5
Build Financial Justification Slides
03:53

3.6
Build Pricing Proposal Slides
02:57

4.Conclusion
1 lesson, 00:28

4.1
Conclusion
00:28

Andrew Childress
Andrew Childress
I believe that life is too short to do just one thing. In college, I studied Accounting and Finance but continue to scratch my creative itch with my work for Envato Tuts+ and other clients. By day, I enjoy my career in corporate finance, using data and analysis to make decisions. I cover a variety of topics for Tuts+, including photo editing software like Adobe Lightroom, PowerPoint, Keynote, and more. What I enjoy most is teaching people to use software to solve everyday problems, excel in their career, and complete work efficiently. Feel free to reach out to me on my website.