Lessons: 13Length: 38 minutes
- Overview
- Transcript
1.1 Introduction
What is a marketing plan? Instructor Andrew Childress introduces the course and helps you identify the key components of winning marketing plans.
1.Introduction
1.1Introduction01:03
1.2Choosing a Marketing Plan Template03:19
2.Creating a Summary & Sizing the Market
2.1Build an Executive Summary03:14
2.2Build Market Info and Demographics04:52
2.3Build Competitive Situations & Goals02:52
2.4Build a Competitor Analysis01:56
3.A Strategic Deep Dive
3.1Build Strategy Objectives and Proposals04:21
3.2Build a SWOT Analysis03:36
3.3Build Product & Market Positioning Analyses02:49
3.4Build Promotional Strategies02:56
3.5Build Financial Justification Slides03:53
3.6Build Pricing Proposal Slides02:57
4.Conclusion
4.1Conclusion00:28
1.1 Introduction
It's never been harder to stand out from the crowd. So when you're launching your next big idea, it's important that you build a marketing plan that defines your niche and helps make sure that your idea isn't lost in the shuffle. Hi, I'm Andrew Childress for Envato Tuts+. And in this course, I'm gonna teach you to do just that. You're going to learn to build a professional marketing plan with Microsoft PowerPoint. PowerPoint is one of the easiest to use tools to build all kinds of things, including marketing plans. And we're going to use pre-built templates from Envato Elements to really skip ahead in the process. Even if you've never built a marketing plan before, using one of these prebuilt templates already has all of the placeholders and blueprints you need to just fill in with your own ideas and build that professional marketing plan. Building that marketing plan really helps you build a list of to-dos and accomplishments that will help you get your idea off the ground in the right way. And in this course, you're gonna find out how easy it can be to build that marketing plan. Come along with me throughout this course to learn to do just that. Let's get started.
