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How to Make Great Startup Pitch Deck Presentations in Apple Keynote

Apple's founder, Steve Jobs, made some of the most famous keynote presentations of all time. Compelling narratives and striking visuals were two key elements that made his Apple Keynote presentations memorable.

Keynote Presentation Pitch Deck
Jedva, a keynote presentation pitch deck template, is just one of many compelling templates available through Envato Elements.

If you're a novice or a budding entrepreneur, how can you build success into your startup pitch deck presentation? To help you win over potential investors, we’ve created six practical steps on how to make a great presentation in Keynote.

Plus, we’ve also curated some of the best looking startup keynote templates from Envato Elements so that you won’t have trouble creating a pitch deck from scratch.

Let’s start getting your funding!

Why You Need a Standout Pitch Deck

To help you launch, scale, and expand your business, you must have interested investors lined up to support your financial needs. And because a large sum of money is involved, you can't just easily get potential investors to open up their wallets for you.

That's why a startup pitch deck is crucial to persuade future investors to bet on your business. When you present your business idea, you need a visual guide that your audience can easily grasp and understand.

A great pitch deck keynote presentation will help you create a gripping narrative that'll hook your potential investors and keep them focused along the way. It'll also convey your thoughts and message much more effectively. But, how exactly do you create a pitch deck that stands out using Apple Keynote?

How to Make the Best Keynote Presentation

There are many ways on how to make a great presentation in Keynote. While you can build your Keynote presentation from the ground up, there are already amazing templates that you can simply modify using our step by step guide below.

Manola Pitch Deck Keynote Presentation
One high-quality startup keynote template is the Manola Pitch Deck Keynote Presentation template from Envato Elements.

To get you started, we’ll use this high-quality pitch deck template, Manola Pitch Deck Keynote Presentation, and make a few tweaks along the way. This will help you better suit your startup pitch deck according to your brand.

Here are six steps to follow:

1. Hook Your Audience from the Start

The first two slides of your Apple Keynote presentation are where you'll create your first impression — it's an all-crucial rapport builder. Early at this stage, you should already hook your potential investors with a compelling introduction to hype their interest as you proceed with your presentation.

To have your audience's full and undivided attention, stir their interest by slightly enticing them with how your startup business can benefit them. Answer this top question of your investors: what's in it for me? You can also use this part to define the problem or problems you want to address with your new business venture.


For example, Airbnb’s startup pitch deck commenced with a simple cover slide of their logo and tagline. Then, they immediately followed it up with three short sentences analyzing the current gaps in the hospitality industry.

Identify the Problem
The sentences in this Keynote pitch deck identify the problem Airbnb hopes to solve.

A problem statement immediately stirs the interest of your audience. What do you want to address? What are the current pain points of the market? 

With a problem statement, your audience would instantly get curious as to how your startup business can solve these problems. You can easily incorporate this approach into your own Keynote presentation:

Manola Pitch Deck Keynote Presentation
A problem statement can easily be added to your Keynote pitch deck.

Simply tweak the Manola Pitch Deck Keynote Presentation template to list down your problem statements. To make it more visually appealing, you can use icons beside each problem statement.

2. Build a Cohesive Visual Story and Structure

A recipe to a great Keynote presentation is a narrative that your audience can easily follow. However, this story should be paired with a riveting visual journey as well.

Usually, you can use a progressive plot: setting, conflict, rising action, climax, denouement, and end. A progressive plot follows a chronological structure that begins with the setting and conflict, then the rising action to a climax, and culminates with a denouement—just like in literature.

Progressive Plot
Source: nkfust.edu.tw

To translate this principle to your startup pitch deck content, you can use the following:

  • Setting = Cover Slide. Introduce your company. Include logo, tagline, etc.

  • Conflict = Problem Statement. Describe the existing gap(s) in the market that you want to address.

  • Rising Action = Solution. How can your business solve the problem(s)?

UberCab Concept
This slide from Uber summarized how they would solve the problem they posed.

When Uber was still looking for investors, they made a startup pitch deck that follows a progressive plot. The most incredible part of this pitch deck was their “UberCab Concept” slide, which summarizes how their business idea can solve the transportation problem.

  • Climax = Benefits & Competitive Advantage. What makes you different from similar businesses? What’s your edge?

  • Denouement = Forecasts. What’s your potential return on investment? What’s the future outlook of the company?

BuzzFeed
Buzzfeed pitch deck slide showing potential outcomes.

An example of the use of denouement is this pitch deck from BuzzFeed. Two slides before it ends, it's got this “How Big Can This Get” headline that lists all the future outcomes that the company envisions to achieve and why it would be the next big thing.

  • End = Call to Action. What should the audience do after your presentation?

For each part, you can also assign different slide layouts. Move the positioning of your logo, texts, images, or add some graphics. This way, you can easily differentiate individual ideas and categorize related parts of your Keynote presentation. 

In another example, the original startup pitch deck of LinkedIn is a perfect example of how to make a pitch deck that both combines a seamless narrative and visuals. It started with actual data on how people search for jobs.

LinkedIn Combining Narrative and Visuals
Slide from LinkedIn pitch deck using actual job search data.

Then, it went on to a slide explaining the implications of those data. It displayed a problem statement and the existing gaps brought about by this problem.

LinkedIn Stating the Problem
Problem statement slide from LinkedIn pitch deck.

To learn more about writing your cover slide, problem statement, and more, just study these five examples of great pitch decks.

3. Simplify Text With Typography and Iconography

While your content is a highly crucial element of your startup Keynote pitch deck, you may go overboard by adding too many texts in one slide. Instead of long sentences, only put phrases to simplify your messages. You can just further explain these short phrases during your presentation.

You can also use typography to make texts more appealing. Typography is the art and technique of arranging texts to transform written language legible, readable, and appealing when displayed on your Apple Keynote presentation.

Text Heavy Example
The initial slide design can be tweaked to make it more interesting.
Simplified with Typography
The fonts here represent the concepts being depicted.

This guide will help you navigate how you can reduce text-overload Keynote presentation by using typography and iconography effectively.

icons add additional interest
With the addition of icons, we've got a really eye-catching slide.

Alternatively, it’s also a good idea to replace texts with icons. The use of iconography in your presentation keynote design will make it more memorable and easy on the eyes.

4. Use a Consistent Color Palette

Don’t be afraid to use colors in your Keynote business presentation. Colors influence human perception and emotions which gives them great impact on the decisions we make. It's an essential aspect of how to make amazing Keynote presentations. This is because colors give life and personality to your pitch deck.

It's recommended to use a color palette that aligns to your branding. This is to avoid association with your competitors. You want to stand out from your direct competitors and at the same time instill brand recall.

According to WebsiteSetup, here are the main factors to consider when picking color schemes:

  • your key demographic
  • gender of your audience members
  • your audience’s age
  • industry you operate in

To sum up: base your decisions on facts and data instead of intuition.

You can also use colors to categorize different bodies of your keynote presentation. This also gives variety to your audience to ensure that they won’t get bored with a monotonous color. Using the Manola Pitch Deck template, you can easily alter the colors on each slide and design a harmonious color palette.

Harmonious Color Palette
Notice the difference an additional color can make.

5. Visualize Your Data

From revenue figures, expense breakdown to supporting facts — you'll always encounter data when you're creating your startup Keynote presentation. You don’t want to simply put numbers in there.

Some of the best startup pitch presentations visualize their data to communicate insights from data through charts and graphs. This will also enable your audience to look at and explore your data from different perspectives. Visualizing data can help you identify patterns within that data and understand large amounts of information very quickly.

The Size of Market Visualized
Charts help your investors grasp data concepts quickly.

Read more about visualizing your data with this tutorial on customizing charts, maps, and other data.

6. Close With an Actionable Ending

Unlike a fairytale story where you’ll read “...and they lived happily ever after,” you should end your Apple Keynote presentation with a clear and compelling call to action (CTA). You want your potential investors to make a favorable response after your Keynote presentation.

This is the last chance for you to seal the deal. So make this section count. Create a memorable CTA that'll continue the conversation between you and your future investors. For example, you can direct them to your website, sign up to your newsletter, or download your latest app.

Close with an Actionable Ending
A call to action is an important part of a pitch deck.

This is exactly how Foursquare ended its startup pitch deck when they were looking for more investors. They've included some exciting trivia that'll surely make their exit more memorable. Plus, they closed it by encouraging their audience to sign up by visiting their website.

Foursquare Pitch Deck
Foursquare's final pitch deck slide include a call to action to sign up.

3 Modern Pitch Deck Apple Keynote Templates for 2019

Designing your Apple Keynote presentation from scratch can be tedious, especially if you’re not a designer yourself. Instead of spending days or hours perfecting your presentation, why not just get a professional startup pitch presentation template?

Solidemo - Pitch Deck Keynote Presentation
With a startup Keynote template — like Solidemo — you can save tons of time and focus more on practicing your presentation delivery.

You've got a variety of startup pitch presentation templates out there. Envato Elements curates some of the most amazing Startup pitch deck Keynote templates to create a winning startup pitch presentation. With just a single subscription, you already have unlimited access to 1,300,000+ digital assets. We repeat: that’s unlimited download for one subscription.

Envato Elements
With Envato Elements you get access to hundreds of the best pitch deck presentation templates and over 1.3 million other design assets.

You now have the freedom to play, experiment and create your next startup pitch deck or any business presentation you may need in the future.

To get you started, we've carefully handpicked the following three best startup Keynote templates:

1. Reven - Pitch Deck Keynote Presentation

Reven - Pitch Deck Keynote Presentation

Make a winning startup pitch deck presentation with the Apple Keynote template. Its bold color and striking visuals can help you deliver your business idea much more impactful. From resizable shapes up to editable texts, this template is 100% customizable.

This template is highly recommended for startup businesses in the banking, financial, information technology, digital, advertising, marketing, and business process outsourcing industries.

2. Union – Pitch Deck Keynote Template

Union  Pitch Deck Keynote Template

This startup keynote template combines all the necessary elements for you to build a great presentation for your startup business. From color variation, typography up to visual assets such as icons, you can fully customize this template for a memorable Keynote presentation.

Ideal for organizations such as advertising, marketing, government, agency, manufacturing, insurance, outsourcing, branding, public relations, law, public office, telco provider, transportation, and the likes.

3. Pitch Deck Start Up Keynote Template

Pitch Deck Start Up Keynote Template

With a modern finish, this Keynote presentation template embodies both functional and aesthetic features. Its versatile design can perfectly be applied to any industry out there. Choose from a variety of easily editable slides.

This Keynote presentation template is perfect for health service, insurance, investment, environmental, hospital, medical, telecommunications, financial, eCommerce, and fashion industries.

You can also find more templates in this article, 25 Best Keynote Pitch Deck Templates (Business Plan Presentation Designs). It contains some visually stunning Keynote presentation templates for your next startup business.

Learn More About How to Make the Best Keynote Presentations and Pitch Decks

To learn more about making great pitch decks, this guide, How to Make Great Pitch Decks (Startup Presentation Guide), curates all your need-to-know tips and practical recommendations.

Nail Your Keynote Presentation & Get That Funding

A perfectly crafted keynote presentation doesn't require a complicated process to follow. We've shown you easy-to-follow tips and best practices to make sure - from making a bold first impression to ending it with a positive response - you can create an Apple Keynote presentation that seals the deal.

You don't have to worry about making it from scratch. Feel free to use the three best pitch templates we've included above. If you want to see more Apple Keynote presentation template designs that match your brand, then visit Envato Elements. With one subscription, you get unlimited downloads of a wide variety of design assets including images, icons, templates, and more.

You can also get the right visual style for your next Apple Keynote presentation by visiting the bold and highly flexible startup pitch presentation templates from GraphicRiver for a one-time download.

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